Cision
DECEMBER 28, 2015
You don’t need a new year’s resolution for your Twitter presence in 2016. That said, Twitter is a social platform that is uniquely positioned for: Customer-initiated social care (customer service). Here are eight ways you can differentiate your brand from your competition on Twitter in 2016: 1.
The Proactive Report
FEBRUARY 24, 2017
That might be about to change -Twitter just reported a dismal Q4 for 2016: 16 cents per share on revenue of $717 million. Back in November 2016 the shares were $18. And according to the 2016 Cision State of the Media Report they don’t think Twitter is going away anytime soon. This was way below Wall Street’s expectations.
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ImPRessions - Crenshaw Communications
SEPTEMBER 25, 2018
Internal comms drives good customer service. As most business people know, it costs five times as much to capture a new customer than it takes to keep an existing one. A company that boasts stellar internal customer service are leading by example, inspiring (and teaching) employees to provide great external customer service.
Doctor Spin
APRIL 17, 2023
A family staying at the Ritz-Carlton on Amelia Island, Florida, experienced the hotel’s customer service when their son’s beloved stuffed giraffe, Joshie, was accidentally left behind. Stuffed giraffe shows what customer service is all about. Ritz-Carlton. 2012, May 17). link] Nordstrom. 3 Nordstrom, Inc.
ImPRessions - Crenshaw Communications
NOVEMBER 13, 2018
The 97-year-old co-op Land O’Lakes makes extensive use of video on its website and YouTube page, showing its values of innovation, cooperation, and service in a series spotlighting various business partners. The Farmers” has racked up 215,000 views since 2016, probably because the content is 100% non-promotional PR.
Stephen Waddington
JANUARY 15, 2020
Most brands have learnt that the customer service or reputational impact of the occasion rogue tweet isn’t worth the cost of 24/7 social media management. Social leaders use platforms and technology to build relationships externally with employees, customers and other stakeholders. It’s a powerful form of advocacy.
Beyond PR
MAY 18, 2016
To take home the win, you need to anticipate buyer needs, react swiftly to shifting industry landscapes and score more revenue with fewer resources. In marketing, every day is game day. Success cannot rest solely on one person’s skill set. Tackle the challenge of marketing’s ever-evolving playbook by building a team of valuable players.
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