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6 Best Practices for Identifying and Reacting to a PR Crisis

Cision

Crisis communication is an important aspect of most PR roles. In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” They write: “Facebook’s IPO is a flop.”

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What You Can Learn in 2017 from our Favorite MaccaPR Posts of 2016

MaccaPR

Now that 2016 – our Minneapolis PR agency's 20th Anniversary Year – has rocketed to a close, join us for a tour of the most popular MaccaPR blog posts of the past 12 months. with insider advice from pros at Life Time Fitness, Kuno Creative, Fast Horse, Honeywell and crisis experts Jon Austin and Jim Lukaszewski.

Crisis 48
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Speed Matters in a Crisis Situation: Shark Week Case Study, Part 3

Shift Communications

There’s a crisis communications mantra: tell it all, tell it early and tell it yourself. Luckily, with a pre-approved crisis communications plan already in place, G.W. The biggest roadblock/bottleneck when it comes to the speed of a crisis communications plan is finding the right targets.

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Discovering the Roadmap in Teaching Social Media

Deirdre Breakenridge

These can be applied and integrated not just in social media classes, but introduction courses, writing, management, and even campaign courses. She is actively involved in research in public relations, reputation management, social media and crisis communications. Rubrics and feedback forms.

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Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script

Re-writing the AI draft “We’ll spend more time rewriting ChatGPT’s draft press releases, and less time finding relevant topics, reporters… thanks to it as well.” ” ~ Khaner Walker , Senior Director, Corporate Communications, Syneos Health 16. .” Wishing you a safe and happy holiday season.

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PR problem? Hire a journalist… or rather don’t if you want to have successful PR

Stuart Bruce

I actually laughed out loud when I read this story about the BBC’s world affairs editor John Simpson setting up a corporate consultancy to advise on crisis communications and then even more rapidly closing it again because of the crisis it created. John Simpson (@JohnSimpsonNews) May 26, 2016. hrrlGl153Q.

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Impact of Technology on PR

Critical Mention

With these tools, among many others, PR pros can rest assured that they can dedicate their time to building their company’s reputation or combating a crisis communication issue , rather than wasting their efforts on redundant tasks. When she’s not writing you can find her at music festivals, hiking or snowboarding.