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The benefits of building a vibrant community on social media: The case of #SMprofs

Karen Freberg

When it comes to social media, one of the best features and opportunities we can do is build a community where fellow colleagues come together and bounce around ideas. This is one of the things I did in October 2016. That’s why I created the Social Media Professor’s Community Group on Facebook.

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What Marketers Can Learn from the 2016 PRSA Health Academy Conference

MaccaPR

Whether it's education around Lyme Disease, trying to sell a state-of-the-art knee implant, or informing the public of a new test to detect lymphedema, I've witnessed the effect that a lack of – or ineffective – communications can have on the health industry. lags all other sectors but one (financial). What does that mean?

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Chat Recap: Gender Pay Gap, and More

Solo PR Pro

On the fourth Wednesday in April, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community ( learn how to join us here ). Are there limits on time or value of work that you use?

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Marketing Spend: What Would You Do with an Extra $5 Million? [UML]

Sword and the Script

Some people don’t even like football, but watch the game for the community – and the commercials. 64% of marketers feel they have clear guidelines for what constitutes a sales-qualified lead, up 28% YoY, as 58% of marketers are now responsible for a sales-qualified lead goal, representing a 38% boost from 2016.”. And later. “64%

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Should Your Brand Voice Stay the Same Across Social Channels?

Contently - Strategy

The trouble with defining a company’s voice is that rigid guidelines can stifle you. Facebook’s algorithm changes in recent years have attempted to strengthen the site’s focus on community connection and shared memories. Remember that.

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15 Up-and-Coming PR and Social Media Marketers to Watch

Communications Conversations

So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. I put a few guidelines on this–these folks had to be non-manager/non-director level. She left the agency world in 2016 to work at Be The Match on their communications team. They had to be younger than 30.

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A communicator’s guide to mitigating the risk of greenwashing

PR Conversations

Angela Barter, CPRP, a sustainable communication strategist based in South Africa , drew from her presentation at the Global Alliance’s World PR Forum (May 2016, Toronto) when writing A communicator’s guide to mitigating the risk of greenwashing. Green” guidelines for communication success.

Ethics 40