Waxing UnLyrical

APRIL 22, 2016

– influencer marketing best practices, relationship-building, and measuring your efforts. Robert Scoble (@Scobleizer) April 14, 2016. In May, the #measurePR chat will focus on measuring media relations – a part of PR some love, some hate, and most of us love to hate! And that even got Robert Scoble to chime in!

Marketing 40

Marketing Nonprofit Measurement Banking 40

Waxing UnLyrical

JUNE 24, 2016

On moving beyond impressions: A3: PESO measurement, which @AMECorg is really pushing! Holistic measurement is crucial. You manifest what you measure. On common mistakes in measuring PR: A4: Not knowing what the true goal of a campaign is. Get the FULL picture not just a segment. AMECSummit #measurepr.

Measurement 42

Measurement Analysis Banking Internal 42

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

The 2016 election and the Cambridge Analytica data privacy scandal accelerated what has been a gradual erosion of Big Tech’s reputation. Quality data has made better PR monitoring and measurement possible. It may also help us measure the impact of what we do — from a media placement to the full brand reputation of a client.

Trends 157

Trends Privacy Data Reputation 157

Waxing UnLyrical

JULY 20, 2016

PR lives in a near-ubiquitous digital landscape where every impression, click, and interaction can be measured. What can or should be measured about how the firm delivers its services? The first step to increasing revenue per employee is to measure revenue per employee. But what about the PR agency itself? It’s often overlooked.

Measurement 40

Measurement Agency Employee Insurance 40

Sword and the Script

DECEMBER 21, 2021

This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. And that requires good data – not only to find the right people and outlets but also to measure the reach and impact of these efforts. 2016: 11 Shrewd PR and Marketing Predictions You Can Bank On.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Waxing UnLyrical

DECEMBER 7, 2015

As we head into the second week of December, I imagine you’ve started looking ahead to 2016. Getting Your PR Measurement Program in Shape for 2016. Why: “Unfortunately there is no silver bullet measurement tool. Top Digital Marketing Trends to Watch in 2016 {Podcast}. ” 5.

Data-Driven PR 40

Data-Driven PR Banking Facebook Writing 40

Waxing UnLyrical

MAY 11, 2016

It can also be hard to measure. Yes, media relations can be used for general awareness, which can be difficult to measure, but it also continues to be a valuable tool for new sales, partnerships and key messaging initiatives. We did not bank on that sort of measurement opportunity but it happened. More than 2.9

Media Relations 40

Media Relations Media Measurement Conference 40

Waxing UnLyrical

OCTOBER 21, 2016

22-26: I’m heading from Louisville to Indianapolis for the 2016 PRSA International Conference, aka #PRSAICON. 24 , around 10 am ET, I’ll be talking measurement via Facebook Live on Nasdaq’s FB page … pretty cool! Here’s where you can find me: Oct. Also on Sun., White River E. Also on Mon.,

Conference 40

Conference Facebook Nonprofit Video 40

Ethical Voices

MAY 8, 2023

I don’t think anybody who’s been following Silicon Valley Bank’s meltdown would say that governance is not important. We’ve been helping companies measure their ethical culture since 2016. We look at their governance practices, which has become incredibly important. We look at governance practices.

Ethics 70

Ethics Training Financial Survey 70

Ethical Voices

MAY 6, 2023

I don’t think anybody who’s been following Silicon Valley Bank’s meltdown would say that governance is not important. We’ve been helping companies measure their ethical culture since 2016. We look at their governance practices, which has become incredibly important. We look at governance practices.

Ethics 52

Ethics Training Financial Survey 52

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics. Wishing you a safe and happy holiday season.

Writing 192

Writing Communications Marketing B2B 192

Sword and the Script

DECEMBER 20, 2022

The internet created an obsession among marketers for measurement, but it overcorrected over the last 10 years or so. They have also proven crucial in measuring the efficacy of PR campaigns and customizing them. 2016: 11 Shrewd PR and Marketing Predictions You Can Bank On. Greg Galant , CEO and cofounder, Muck Rack.

Marketing 189

Marketing Content Marketing Data Social Media 189

Sword and the Script

AUGUST 13, 2019

6a) June 6, 2016: DOJ Rules on PR Newswire. Cision announces the acquisition of Prime Research , a PR measurement platform that uses a combination of consulting and technology. million about six months later. Sources: New York Times , PR Newswire , MultiVu ). Terms are not disclosed. Sources: Crunchbase , PR Newswire , O’Dwyer ).

Technology 12

Technology Software Company Marketing 12

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Media struggle for income gives rise to desperate measures.”.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Stephen Waddington

DECEMBER 17, 2018

It’s an issue that needs a political answer but the government refuses to acknowledge food poverty let alone measure and track usage. The unlikely pairing fall between the cracks of the welfare state and become reliant on food banks for basic groceries. The exception is an MP seeking a local photo opportunity.

Local 60

Local Film Banking Government 60

Ethical Voices

JANUARY 22, 2024

Then in 2016, I was recruited to come work at Advent Health, and partnered with their education team and their publishing team to add a few dimensions to the program that also addressed health and wellbeing. Stephen Covey and the seven Habits of Highly Effective People write about the emotional bank account.

Ethics 77

Ethics How To Training Employee 77

Waxing UnLyrical

DECEMBER 12, 2016

We officially launched in September of 2016 at Content Marketing World. I see measurement as the beginning of the strategic process instead of the end (even when people put it in a cycle graph, they still make it look like an “end”… grrrr… ). Measure first, then execute. Why do you care about Social PR?

Film 40

Film Software Measurement Data 40

Sword and the Script

AUGUST 6, 2019

That company is one of those point solutions – this is all they do – but if you are spending that kind of bank on attribution, it’s worth your time to compare the solutions and chose the one that works best for you. The newly acquired Notified business, provider of cloud-enabled media, monitoring and measurement tools.”.

Marketing 63

Marketing Pitching Corporate Tools 63

Sword and the Script

DECEMBER 12, 2017

Similar to what is currently going on as a result of the 2016 election in social media, I feel there will be an increased and possibly dramatic focus on message attribution across all channels. And there are some real gems in that certain whitepaper from 2016. Sales is driven and measured by one metric, closed business – revenue.

Marketing 102

Marketing Content Marketing Crisis Management Data 102

Sword and the Script

DECEMBER 11, 2018

Metrics like average-top-of funnel-audience-viewing-time and new-brand-search-frequency will be incorporated to measure latent brand searches generated anew from social videos. PR teams will be measured by inputted organic brand conversion lift and Google Trends. January 2016: 11 Shrewd PR and Marketing Predictions You Can Bank On.

Social Media 91

Social Media Marketing Media Creativity 91

PRSay

APRIL 18, 2016

Pagefair believes the loss will reach $42 billion in 2016. Those that favor ad blocking say that Web ads are abusive, annoying, distracting and time-consuming and therefore ad blocking is a legitimate defensive measure. It is a fast growing trend – ad blocking grew globally by 41% last year. Is ad-blocking ethical?

Ethics 60

Ethics Web Advertising Advertising 60

Sword and the Script

DECEMBER 15, 2020

Efficient marketing execution and measurement. Discussions surrounding PR measurement and return on investment continue to dominate PR value conversations. December 2016: One Prediction Each for PR, Content Marketing and Social Media. January 2016: 11 Shrewd PR and Marketing Predictions You Can Bank On.

Marketing 168

Marketing Employee Content Marketing Training 168

Masters in Communications

FEBRUARY 12, 2022

It is designed to measure the relief of concern, stress, and rage while imparting a sense of calm and relaxation. In 2016, the Cambridge Analytica Scandal at Facebook brought all these issues to a head. Seemingly innocuous, scammers collect this data and can hack social media accounts and even bank details.

Ethics 52

Ethics Communications Print Television 52

Cision

AUGUST 3, 2016

Because of these polarizing candidates, this year is as much about national feelings as it is about national fact, and to help measure the presidential pulse we have turned our attention to evaluating the public’s response to the Republican and Democratic National Conventions. Measuring the Unpredictable.

Television 120

Television Social Media Banking Measurement 120