Waxing UnLyrical

JUNE 24, 2016

On moving beyond impressions: A3: PESO measurement, which @AMECorg is really pushing! Holistic measurement is crucial. You manifest what you measure. On common mistakes in measuring PR: A4: Not knowing what the true goal of a campaign is. Get the FULL picture not just a segment. AMECSummit #measurepr.

Measurement 42

Measurement Analysis Banking Internal 42

Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. PR grows more in demand.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Waxing UnLyrical

JULY 20, 2016

PR lives in a near-ubiquitous digital landscape where every impression, click, and interaction can be measured. What can or should be measured about how the firm delivers its services? The first step to increasing revenue per employee is to measure revenue per employee. But what about the PR agency itself? It’s often overlooked.

Measurement 40

Measurement Agency Employee Insurance 40

Waxing UnLyrical

DECEMBER 7, 2015

As we head into the second week of December, I imagine you’ve started looking ahead to 2016. Getting Your PR Measurement Program in Shape for 2016. Why: “Unfortunately there is no silver bullet measurement tool. Top Digital Marketing Trends to Watch in 2016 {Podcast}. ” Yea baby! ” 5.

Data-Driven PR 40

Data-Driven PR Banking Facebook Writing 40

Ethical Voices

MAY 8, 2023

I don’t think anybody who’s been following Silicon Valley Bank’s meltdown would say that governance is not important. Then we look at your impact on your communities. We’ve been helping companies measure their ethical culture since 2016. We look at governance practices.

Ethics 70

Ethics Training Financial Survey 70

Ethical Voices

MAY 6, 2023

I don’t think anybody who’s been following Silicon Valley Bank’s meltdown would say that governance is not important. Then we look at your impact on your communities. We’ve been helping companies measure their ethical culture since 2016. We look at governance practices.

Ethics 52

Ethics Training Financial Survey 52

Waxing UnLyrical

OCTOBER 21, 2016

22-26: I’m heading from Louisville to Indianapolis for the 2016 PRSA International Conference, aka #PRSAICON. 23 , 5-6 pm, Expert Express on building B2B communities using the 7C Social PR Framework. 24 , around 10 am ET, I’ll be talking measurement via Facebook Live on Nasdaq’s FB page … pretty cool!

Conference 40

Conference Facebook Nonprofit Video 40

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 190

Marketing Content Marketing Data Social Media 190

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Great communicators will have the mental toughness and swift ability to pivot that is necessary to respond to this chaotic world and keep PR and marketing on course.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. 16) Social media fragments into niche communities.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Sword and the Script

AUGUST 13, 2019

Today, the company is perhaps the largest of its kind, and I think understanding how it got to the place it is now, offers an interesting window into the world of PR and the evolution of technology for the digital PR community. 6a) June 6, 2016: DOJ Rules on PR Newswire. 1) February 18, 2014: Enter GTCR . Terms are not disclosed.

Technology 12

Technology Software Company Marketing 12

Stephen Waddington

DECEMBER 17, 2018

It’s an issue that needs a political answer but the government refuses to acknowledge food poverty let alone measure and track usage. The best way to tackle the issue is to support foodbanks in your local community either through donations at your local supermarket, or directly. The exception is an MP seeking a local photo opportunity.

Local 60

Local Film Banking Government 60

Waxing UnLyrical

DECEMBER 12, 2016

We officially launched in September of 2016 at Content Marketing World. I see measurement as the beginning of the strategic process instead of the end (even when people put it in a cycle graph, they still make it look like an “end”… grrrr… ). Measure first, then execute. Why do you care about Social PR?

Film 40

Film Software Measurement Data 40

Sword and the Script

AUGUST 6, 2019

There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community. The newly acquired Notified business, provider of cloud-enabled media, monitoring and measurement tools.”.

Marketing 63

Marketing Pitching Corporate Tools 63

Sword and the Script

DECEMBER 12, 2017

Similar to what is currently going on as a result of the 2016 election in social media, I feel there will be an increased and possibly dramatic focus on message attribution across all channels. And there are some real gems in that certain whitepaper from 2016. Sales is driven and measured by one metric, closed business – revenue.

Marketing 104

Marketing Content Marketing Crisis Management Data 104

Sword and the Script

DECEMBER 11, 2018

In an era of ‘fake news,’ is more important than ever for organizations to be honest and transparent in direct everyday communications with employees, investors, customers, and communities, whether that communication is person to person, through social and PR content, or with traditional media.”. – Colleen Martell | Martell Communications.

Social Media 93

Social Media Marketing Media Creativity 93

Sword and the Script

DECEMBER 15, 2020

Efficient marketing execution and measurement. On the racial justice front, advocates enticed listeners to adopt an anti-racist mindset by sharing individual stories—what others experience and the toll it takes on them and their communities. Audiences fragmented into smaller online communities around shared interests.

Marketing 169

Marketing Employee Content Marketing Training 169

Masters in Communications

FEBRUARY 12, 2022

It is designed to measure the relief of concern, stress, and rage while imparting a sense of calm and relaxation. In 2016, the Cambridge Analytica Scandal at Facebook brought all these issues to a head. First, social media and online gaming communities where this type of abuse is mostly centered don't do enough to tackle it (53).

Ethics 52

Ethics Communications Print Television 52