Sword and the Script

JANUARY 27, 2015

Most of the ads I see on social are broad brush blitz campaigns by consumer gadget companies — not B2B service firms like Shift. These four categories correspond roughly to the areas of advertising, PR, marketing, and sales. News by definition defies expectations. It’s not “news” if everyone else is doing it.

Pitching 60

Pitching eBook Advertising Advertising 60

Buzzstream

MAY 2, 2024

I saw an extremely passionate and knowledgeable founder of an SEO tool who was putting in the extra hours and sweat to build the content strategy for his tool (while also serving as CEO, brand ambassador, and many other hats). They get a new customer from LinkedIn every single week. Below is a semi-edited transcription of our talk.

Internal 118

Internal International Insurance Insurance 118

Contently - Strategy

APRIL 14, 2021

For brands, however, it means a paradigm shift. While the long-term impacts of the move remain to be seen, one likely change is that content will play an even more important role for brands and advertisers trying to reach customers online. “If a search marketing agency. ” What will change for individual users. .

Privacy 124

Privacy Google Advertising Advertising 124

MaccaPR

OCTOBER 2, 2014

Whenever our PR agency pulls on its rubber gloves and puts a brand’s YouTube Channel under our microscope, I’m reminded of the words sung by the Immortal Bard (John Mayer, not William Shakespeare): “I don’t need no doctor, ‘cause I know what’s ailing me.” Source: Mushroom Networks ).

YouTube 54

YouTube Video Web SEO 54

ZudePR

DECEMBER 30, 2016

Towards the end of 2015, I was feeling distracted. The fact he’s built two $50M businesses, has investments in 150 companies, or that he has his own catchphrases. If you fit into the latter category, this book will give you hope. Great companies start in garages all the time; yours can too. Sign Up Now. #1:

Writing 84

Writing Google Meeting Airlines 84

PR 20/20

MAY 23, 2017

We originally published a blog in 2015 listing 40+ inbound marketing resources. Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. KISSMetrics ( @KISSmetrics ): Up-to-date on Google Analytics news and hacks. even a free marketing course).

Resources 53

Resources Marketing SEO Engineering 53

Journalistics

MARCH 18, 2016

Grab Bag – each panelist shared a unique top tip or best practice for attendees, choosing their own topic or category to focus on. Brian Rudolph, Global Digital Marketing Lead, Verifone ( @brianrudolph ) – Brian formerly worked in digital marketing and social media management roles for AT&T and The Coca-Cola Company.

Social Media 45

Social Media Media Storytelling Local 45

Journalistics

MARCH 18, 2016

Grab Bag – each panelist shared a unique top tip or best practice for attendees, choosing their own topic or category to focus on. Brian Rudolph, Global Digital Marketing Lead, Verifone ( @brianrudolph ) – Brian formerly worked in digital marketing and social media management roles for AT&T and The Coca-Cola Company.

Social Media 40

Social Media Media Storytelling Local 40

ZudePR

JUNE 6, 2016

I read a lot every day – mostly, because I compile a weekly marketing digest of all the vital marketing news of the week and publish it at Traffic Generation Café (almost) every Saturday. Since I don't control the news (wouldn't that be nice.), She writes on Buffer, Fast Company, Huffington Post, and Entrepreneur.

Writing 114

Writing Social Media SEO Blogging 114

ZudePR

MAY 31, 2015

You’re thinking of completely overhauling how you market your company. You are finding it more and more difficult to get your company’s message heard. We both own PR companies, with a twist. “My company, WordStream, wouldn’t exist today were it not for the ridiculously powerful nature of that content.”

Communications 81

Communications How To Blogging Content Marketing 81

Buzzstream

MAY 25, 2021

This format can also lend itself well to adding credibility to your brand and is great for thought-leadership style campaigns. They will certainly work well if you need to jump onto a piece of breaking news and publish something quickly or if you want to execute an idea very simply. Interactive piece of content.

Infographics 160

Infographics Data Blogging Mobile 160

MaccaPR

FEBRUARY 23, 2016

I am where I am today because I took advantage of opportunities to get involved through committees, which led to a domino effect: each new opportunity opened the door to another, and I ended up climbing the PRSA ladder to become its local president. There is no way to make an impact on the news if you don't know the news.

Storytelling 48

Storytelling Corporate Case Study Measurement 48

Sword and the Script

DECEMBER 15, 2020

I’ve grouped all predictions this year into categories, which is an effort to make it easier to read: Marketing predictions. Many companies turned off their marketing in March when the pandemic hit our shores. Brand-to-brand collaboration. Likely see more brand-to-brand and brand-to-influencer collaborations.

Marketing 176

Marketing Employee Content Marketing Training 176

Masters in Communications

FEBRUARY 12, 2022

This is most news media Interpretation : To interpret information in ways that would suit the audience - whether that is social bias in presentation, comparison to regional or personal experiences, or communicating complex ideas in layman's terms. Outdoor and transmit media typically tend to be advertising material (but not always).

Ethics 52

Ethics Communications Print Television 52