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Generational Targeting: How to Market to Everyone

Cision

According to a 2013 study by ThinkGoogle , the average consumer consults 12 sources before making a purchasing decision. Fast forward 20 years and millennials are more technologically- skilled workers and communicators entering the workplace. We’ll tell you.

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Meet the Media: Scotty Reiss, Founder of A Girls Guide to Cars

Bianchi Biz Blog

I moderate panels and fireside chats for Reuters Automotive Events, and I am on the board of Women in Automotive, I serve on the Steering Committee and as a juror for the World Car Awards and am on the board of the International Motor Press Association. Meet the Media: Dennis Scimeca, Technology Editor at IndustryWeek.

Meeting 74
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More Intelligent, More Human: The Future of Marketing Is Both

PR 20/20

Technology and data have supercharged consumer expectations for a personalized, connected experience. And 67% have switched vendors for a more consumer-like experience. But technology isn’t the whole story. 43% of global consumers said they are willing to spend more for a product or service that supports a cause.

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Is Your Practice Group the Best Fit for You?

Shift Communications

My accounts ran the gamut from consumer to consumer technology to business-to-business (B2B). I like learning about businesses and their products, understanding business pain points and considering the myriad of variables that can affect a business’s success (technological trends, geopolitics, policy, financial turmoil, etc.).

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How to Boost PR Campaigns With Social Data

Beyond PR

And while companies have often focused on customer support or general engagement with consumers as the primary use case for the social channel, the PR professionals have been under-served in terms of knowing which journalists and influencers on social channels matter the most to their campaigns. .

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What Marketers Can Learn from the 2016 PRSA Health Academy Conference

MaccaPR

Those of us who are healthcare marketers and communicators have a lot of work to do to gain consumer trust. 53 percent of Millennials would rather lose their sense of smell than their technology. These opinion leaders can also help identify consumer feedback about products or services and spot gaps in communication.

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Masters in Marketing: Jeff Drew, fama PR

Mindful Marketing

Throughout his career, Jeff Drew has led communications programs for a variety of public and privately-held high-technology, healthcare and public policy organizations. We represent public companies, innovative start-ups and every type of technology company in between. 3) You specialize in technology.