Journalistics

MAY 26, 2015

More consumers are accessing all kinds of websites via mobile devices than from desktop computers. What’s surprising is how slow news organizations are adapting to the rise of the mobile consumer. They hit the site, consume the content they were looking for, and move on to the next shiny thing that catches their attention.

Newspapers 71

Newspapers Mobile Media Facebook 71

Cision

NOVEMBER 10, 2015

When Carnival Cruise Line was faced with several crises back in 2012 and 2013 , it was a deficit that many brand experts predicted would take at least four years to dig out of. brand in consumer perception,” a feat which took half the time it has taken other crisis-stricken major brands.

Crisis 120

Crisis Brand Branding Crisis Communications 120

Journalistics

MAY 26, 2015

More consumers are accessing all kinds of websites via mobile devices than from desktop computers. What’s surprising is how slow news organizations are adapting to the rise of the mobile consumer. They hit the site, consume the content they were looking for, and move on to the next shiny thing that catches their attention.

Mobile 52

Mobile Media Newspapers Local 52

Cision

JUNE 10, 2016

According to a 2013 study by ThinkGoogle , the average consumer consults 12 sources before making a purchasing decision. Fast forward 20 years and millennials are more technologically- skilled workers and communicators entering the workplace.

How To 120

How To Marketing YouTube Study 120

ISEBOX

JANUARY 8, 2016

As a result of technological advances, a farmer in 2013 now has an output 2.7 In the same light, public relations and communications technology has radically changed over the course of recent history with advances in connectivity (email, the Internet, social media) and measurement (analytics). times greater than he did in 1948.

Media 79

Media Analytics Technology Travel 79

PR 20/20

JUNE 25, 2019

Technology and data have supercharged consumer expectations for a personalized, connected experience. And 67% have switched vendors for a more consumer-like experience. But technology isn’t the whole story. 43% of global consumers said they are willing to spend more for a product or service that supports a cause.

Marketing 52

Marketing Storytelling Technology Community 52

Bianchi Biz Blog

SEPTEMBER 26, 2022

We create content— written, social and video— about all things automotive through the lens of how women live their lives in cars: Reviews, news, technology, maintenance, travel, family, car gear, style, and stories about the people, especially women, who engineer, design, build and sell cars.

Meeting 74

Meeting Automotive Media Journalism 74

Journalistics

MAY 26, 2015

More consumers are accessing all kinds of websites via mobile devices than from desktop computers. What’s surprising is how slow news organizations are adapting to the rise of the mobile consumer. They hit the site, consume the content they were looking for, and move on to the next shiny thing that catches their attention.

Mobile 40

Mobile Media Newspapers Consumer 40

Shift Communications

AUGUST 18, 2015

My accounts ran the gamut from consumer to consumer technology to business-to-business (B2B). I like learning about businesses and their products, understanding business pain points and considering the myriad of variables that can affect a business’s success (technological trends, geopolitics, policy, financial turmoil, etc.).

Groups 60

Groups B2B Employee Policies 60

Critical Mention

JUNE 29, 2018

Consumers erupted in outrage at the ad on social media, criticizing it as racist. Just a day after the end of the Boston Marathon in 2013, Adidas sent out an email campaign to promote a clothing line developed in partnership with the Boston Athletic Association and the marathon itself. Dove misses the mark in its commercial.

Crisis 68

Crisis Customer Service Video Financial 68

5W PR

AUGUST 27, 2018

A huge government bailout to keep GM in business earned the company the derisive moniker Government Motors… Quite a fall from the union darling and first choice of millions of “buy American” focused consumers. By 2013, more passengers were flying Delta than any other airline.

Company 87

Company Airlines Print Government 87

Practical Law Construction

JULY 28, 2021

By way of reminder, PTT Public Company Ltd (PTT) and Triple Point Technology Inc (Triple Point) entered into a contract in 2013. The final decision by the Supreme Court has been long awaited… and we now have the answer to one of the trickier questions of construction law. Background.

Construction 98

Construction Software Government Financial 98

Beyond PR

JANUARY 16, 2018

And while companies have often focused on customer support or general engagement with consumers as the primary use case for the social channel, the PR professionals have been under-served in terms of knowing which journalists and influencers on social channels matter the most to their campaigns. .

Data 70

Data Retail How To Sports 70

Practical Law Construction

JULY 21, 2020

The first four notes date back to 2013 , so it was probably time for them to have a refresh. Since then, we’ve all adapted to home working and seem to have embraced technology, meaning where we are is less important than ever, and we can all get on with our day job. Construction contracts and construction operations.

Construction 52

Construction Trends Technology Consumer 52

Mindful Marketing

SEPTEMBER 11, 2015

Throughout his career, Jeff Drew has led communications programs for a variety of public and privately-held high-technology, healthcare and public policy organizations. We represent public companies, innovative start-ups and every type of technology company in between. 3) You specialize in technology.

Marketing 50

Marketing Wireless Software Journalism 50

Beyond PR

NOVEMBER 1, 2016

With the sheer number of devices and platforms where news is being consumed, you want to make sure that your message is displayed properly on all of the technological wonders of the world. Responsive Web Design, or RWD, is the technology behind a site’s coding that allows it to respond to whatever screen size you are viewing it on.

Web 40

Web Mobile SEO Technology 40

Communications Conversations

JULY 27, 2015

” The article talked about how digital tools and technologies have made the world a better place to live–but, quite possibly could also lead to a sharp downturn, and potentially the death, of our society. I read an op-ed in the Minneapolis Star Tribune yesterday titled, “The future of work in a digital world.”

Newspapers 60

Newspapers Education Social Media Comparison 60

5W PR

MARCH 6, 2020

Technological advancements have made a world of difference for the modern-day traveler. According to 5W’s 2020 Consumer Culture Report , travel and experiences are among the top-ranked categories consumers want to spend their money on. Trip Actions.

Travel 103

Travel Technology Transportation Airlines 103

MaccaPR

MAY 23, 2016

Those of us who are healthcare marketers and communicators have a lot of work to do to gain consumer trust. 53 percent of Millennials would rather lose their sense of smell than their technology. These opinion leaders can also help identify consumer feedback about products or services and spot gaps in communication.

Conference 80

Conference Healthcare Marketing Crisis 80

MaccaPR

NOVEMBER 19, 2014

Eight years ago, Unilever’s Dove brand began exploring how its female consumers perceived beauty by using real women—of all shapes, sizes and backgrounds—as the faces of its marketing campaign from agency Ogilvy & Mather Brazil. We love it! Pantene: #ShineStrong. This problem of saying sorry, it wasn''t just something women in the U.S.

Storytelling 75

Storytelling Consumer Pharmaceuticals Agency 75

MaccaPR

OCTOBER 14, 2015

Preceding its $90 million acquisition by LinkedIn back in 2013, Pulse was a news-aggregator app that curated your favorite publications and news sources and presented them in a Flipboard-type manner. Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Flatiron Communications

SEPTEMBER 30, 2015

The deal values Business Insider at $442 million, almost $200 million more than what The Washington Post sold for in 2013 and well above the $315 million AOL paid to acquire The Huffington Post in 2011.” that are focused on technology for the enterprise, not the consumer.

Enterprise 28

Enterprise Comparison Guidelines Software 28

Waxing UnLyrical

APRIL 13, 2016

Content is evolving and so are the ways in which people consume it. Also, of note: Since April 2013, there’s been a 76% increase in Google searches for “influencer marketing”. Being a certified digital marketer, he understands how modern technology shapes the PR industry. Guest Post by Taral Patel. Let’s face it.

Marketing 40

Marketing Viral Fashion Product Launch 40

Norton's Notes

FEBRUARY 17, 2015

There can be no doubt the big trend in online marketing at the moment seems to be personalisation and nothing seems to get a consumer more involved in a product than when it’s personalised to suit them. During the summers of 2013 and 2014, Coca-cola cans and bottles hit stores nationwide with a slight twist.

Social Media 28

Social Media Newspapers Customer Service Facebook 28

Doctor Spin

DECEMBER 4, 2023

A basic principle is that media, information technologies, and communication formats can affect events and social activities.“ Source: Writing Technologies eJournal 2 Dijck, J., & Poell, T. Writing Technologies eJournal. Writing Technologies eJournal. Media Logic. Understanding Social Media Logic. 3 Silfwer, J.

Social Media 52

Social Media Media eBook Technology 52

Critical Mention

MAY 22, 2019

As consumers, we’re switching to hands-free searches. Most mobile devices are now optimized with the latest AI technology, allowing us to search with our voices rather than typing our searches in a search engine. Voice-shopping is expected to be a $40 billion consumer channel by 2022.

SEO 76

SEO How To Google Local 76

Sword and the Script

DECEMBER 10, 2019

The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. As consumers get savvier about how their data is being collected and used, their demand will grow deeper for transparency and protection. Note: Talkwalker is one of the companies I track for my writings on PR technology.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Presspage

AUGUST 12, 2022

Whereas those yet to reach enterprise size may be first-name terms with every customer … yet have trouble finding the technologies and practices that’ll get them to the next level. Presspage makes security core – and not just in the technological sense. Technology is wonderful. We empathize.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Presspage

AUGUST 12, 2022

Whereas those yet to reach enterprise size may be first-name terms with every customer … yet have trouble finding the technologies and practices that’ll get them to the next level. Presspage makes security core – and not just in the technological sense. Technology is wonderful. We empathize.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Critical Mention

MAY 22, 2019

As consumers, we’re switching to hands-free searches. Most mobile devices are now optimized with the latest AI technology, allowing us to search with our voices rather than typing our searches in a search engine. Voice-shopping is expected to be a $40 billion consumer channel by 2022.

SEO 67

SEO How To Google Local 67

PRSay

APRIL 11, 2018

If you’ve seen the movie (or read the book) “Moneyball,” then you’d know Kapler’s emphasis on technology and analytics isn’t new; Oakland Athletics’ General Manager Billy Beane has been preaching this type of approach since the early 2000s. He’s a friend and peer.

Analytics 90

Analytics Communications Trends Sports 90

Shift Communications

DECEMBER 22, 2014

This is the idea that we will soon (if we haven’t already) hit a point where the amount of content being produced will increase exponentially while our human and technological capacity to consume it will hit a limit. Top 50 Most Overused Words in Press Releases for 2013.

Content Marketing 110

Content Marketing Facebook Infographics Social Media 110

Cision

SEPTEMBER 30, 2015

In 2013, a KMPG survey of the top 100 largest businesses in 41 different countries found that 71 percent of these companies report on their CSR performance and more than half include CSR in their annual financial reports. By 2010, more than half of all Fortune 500 companies reported on their CSR activities.

Media Relations 120

Media Relations Trends Media Corporate 120

Sword and the Script

JUNE 26, 2018

For me, the appeal of this podcast is the coverage of marketing technology (martech) by hosts John Wall and Christopher Penn. However, it’s not a “tools show” but rather I find it to be more about the application, or potential application, of technology in a marketing context. Keeping track of them is time-consuming.

Marketing 84

Marketing B2B Interviews Content Marketing 84

ImPRessions - Crenshaw Communications

APRIL 14, 2016

Something similar happened with YouTube video gaming network Machinima, which was involved in the promotion of X-Box in 2013. Forrester’s report on the latest word-of-mouth platforms that harness technology to scale and measure influencer programs is useful for some of the recent tools it cites. Intellectual Property.

Marketing 120

Marketing Advertising Advertising Measurement 120

Bianchi Biz Blog

FEBRUARY 7, 2022

The topics I regularly cover are wide ranging: vehicle safety, investigations and recalls, the regulation — or lack thereof — of new technologies and U.S. That includes consumer incentives and additional funding for EV charging stations. Can you tell us what types of stories, trends or issues are on your radar now?

Automotive 90

Automotive Meeting Report Policies 90

Landis PR

MARCH 7, 2022

The topics I regularly cover are wide-ranging: vehicle safety, investigations and recalls, the regulation — or lack thereof — of new technologies and U.S. That includes consumer incentives and additional funding for EV charging stations. Can you tell us what types of stories, trends or issues are on your radar now?

Automotive 52

Automotive Meeting Policies Media 52