Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” ” You know, the stock that was worth $38 in 2012 and is (as of this writing) worth $107. Referenced in this post: 2012. React fast.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Barokas

OCTOBER 21, 2020

I’ve been thinking since that interview about whether barbell and antifragile strategies hold relevance for marketing, PR and communications professionals. Created a viral video? He went on to share how these principles have helped his company thrive during turbulent times. First, a quick lesson on what these principles are.

System 88

System Viral Strategy Survey 88

PRSay

OCTOBER 25, 2017

To be more successful at reaching rural America, Haworth offered a few pieces of advice for PR professionals when building their campaigns: Do market research. Market research is vital to understanding how target audiences consume info,” said Haworth. What’s driven the convergence of PR + marketing + advertising?

Social Media 117

Social Media Conference Media Corporate 117

ReimaginePR

JUNE 18, 2015

An example of this is Kony 2012 , a viral marketing campaign that was misguided and ill-informed at best, but that captured people’s attention and prompted them to act. NGOs for these causes need to try to replicate the brief but powerful attention burst given to natural disasters, terrorist attacks, and airline crashes.

Airlines 120

Airlines Viral Government Local 120

Beyond PR

MAY 12, 2017

Launched in April 2012, Google’s Penguin update was aimed at sites which spammed search results. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. Being a certified digital marketer, he understands how modern technology shapes the PR industry.

Google 64

Google Digital PR Mobile SEO 64

Doctor Spin

DECEMBER 7, 2023

In a business context, it can refer to companies that adapt to changing market conditions and are more likely to succeed. Mr. Market —A metaphor created by Benjamin Graham, representing the stock market’s mood swings from optimism to pessimism. 2012, October 31). Viral Loops (or How to Incentivise Social Media Sharing).

Wikipedia 52

Wikipedia Viral Blogging Leadership 52

Contently - Strategy

NOVEMBER 14, 2018

How Dubin pulled it off is the stuff of marketing legend. His company, Dollar Shave Club, rose from obscurity in 2012 after he created a YouTube video called “Our Blades Are F ing Great.” Brands love to talk about going viral; Dubin actually did it. Content marketers in all industries can learn from these examples.

Leadership 111

Leadership Brand Branding How To 111

Cision

AUGUST 26, 2015

How to Balance Ethics and Reality in #Influencer #Marketing [link] pic.twitter.com/BWn4QG8m0s. — Branding, Social Media, Marketing, PR & Professional Coach. 68% Of Marketers Want To Know How To Create Better Visual Content [link]. Content marketing influencer, social media marketing strategist & speaker.

Social Media 120

Social Media Twitter Media Nonprofit 120

Stephen Waddington

AUGUST 27, 2018

This is the paper that I wrote for my CIPR Chartered Practitioner assessment in 2012. Functional level – Public relations should be an integrated communication function and separate from other management functions including marketing. Excellence Theory is a much debated model of public relations practice.

Communications 60

Communications Analysis Web Handbook 60

MaccaPR

JANUARY 6, 2015

Since MaccaPR first launched in late 2012, we''ve averaged a new blog post nearly every week for our loyal chief marketing and PR officer, corporate communication directors and marketing professional subscribers. Top 10 MaccaPR Blog Posts of 2014. #1. Is it website or Web site? The verdict?

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

MaccaPR

FEBRUARY 10, 2015

Welcome to your Taylor Swift Master Class in Social Media Marketing! Who better to instruct us in social media marketing than this 25-year-old, 7-time Grammy Award-winning “public relations genius” (in the words of the Washington Post)? So what can you learn from Taylor Swift, the Grand Mistress of Social Media Marketing?

Social Media 48

Social Media Marketing Media YouTube 48

Critical Mention

NOVEMBER 5, 2018

He was first elected in 2012 and won a new term in the general election in 2016. The thoughtfulness of the video paid off–it went viral, with over three million views on YouTube. The ad: The ad’s protagonist is his wife, Cheralyn, pleading for her husband to be re-elected, as he did not have “any hobbies” outside of politics.

Policies 64

Policies Film Exercises Viral 64