Waxing UnLyrical

FEBRUARY 26, 2013

A Harvard marketing professor named Thales Texeira has done some recent studies of content virality and sharing. In his research on viral advertising videos , he found that a very small percentage of advertising videos (0.1%) actually go “viral.” His findings are pretty illuminating. Why we share.

Viral 102

Viral Advertising Advertising Study 102

Cision

MAY 12, 2017

Launched in April 2012, Google’s Penguin update was aimed at sites which spammed search results. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. A lot of the websites did so by bulk link-buying or getting them via link networks.

Google 259

Google Digital PR Mobile SEO 259

Barokas

OCTOBER 21, 2020

Antifragile was introduced in Taleb’s 2012 book, Antifragile: Things That Gain from Disorder , in which Taleb explores, “opacity, luck, uncertainty, probability, human error, risk and decision-making in a world we don’t understand.” Created a viral video? First, a quick lesson on what these principles are. Contingency plan.

System 88

System Viral Strategy Survey 88

Cision

MARCH 1, 2016

” You know, the stock that was worth $38 in 2012 and is (as of this writing) worth $107. The perpetuation of a “viral” story on digital channels can be hours. Referenced in this post: 2012. Take for example one of Business Week’s “2012 Year in Crisis PR” case studies: Facebook. 4309: 84-85.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Critical Mention

MAY 1, 2018

Just like in The Empire Strikes Back when Luke Skywalker hears the ghastly news that Darth Vader is his father and uses The Force to dive perfectly into space, Felix Baumgartner broke the sound barrier falling 23 miles from the Earth’s stratosphere in 2012. Social media is a great channel to go viral.

Film 73

Film Viral Newspapers Sports 73

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

Between 2012 and 2014, organic social reach dropped from 16% to 6% –and wise PR counselors know they have to bite the “paid” bullet if they wanted to maximize social content. Paid reach has its place, but we’re still chasing “viral” or highly shareable content. PR will embrace paid media.

B2B 120

B2B Customer Service Software Technology 120

Ishmael's Corner

NOVEMBER 18, 2014

Khanna joined in August 2012, making it appear that he viewed the social media platform as just another communications channel for his election campaign. Just don’t expect a future Honda campaign to deliver a viral video of a cat coding a mobile app. Still, the numbers are the numbers, and Honda’s 14.7K

Instagram 94

Instagram Mobile Social Media Construction 94

Buzzstream

MARCH 31, 2020

Unfortunately, as many of us know, a thing called Penguin came along in 2012 and aggressively targeted SEO techniques which were designed to manipulate search results. You don’t need viral campaigns, you need the right links from the right places. . We built just 47 links across this 12 month period: Not bad! This is a big one for me.

SEO 124

SEO Google Hotels Strategy 124

PRSay

OCTOBER 25, 2017

For Deutsch and his team, this “strategic approach” included growing their owned media channels through 2012’s Coca-Cola Journey rebrand. Dunkin’ decided to use “ Dancing Pumpkin Man ” in a commercial rolling out their fall products, turning a viral moment into a piece of paid media. “In

Social Media 89

Social Media Conference Media Corporate 89

ReimaginePR

JUNE 18, 2015

An example of this is Kony 2012 , a viral marketing campaign that was misguided and ill-informed at best, but that captured people’s attention and prompted them to act. NGOs for these causes need to try to replicate the brief but powerful attention burst given to natural disasters, terrorist attacks, and airline crashes.

Airlines 120

Airlines Viral Government Local 120

Beyond PR

MAY 12, 2017

Launched in April 2012, Google’s Penguin update was aimed at sites which spammed search results. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. A lot of the websites did so by bulk link-buying or getting them via link networks.

Google 64

Google Digital PR Mobile SEO 64

PRSay

AUGUST 12, 2016

With the tremendous growth of social media in recent years, the PR landscape is continuously evolving and causing public relations professionals to adapt to the 24/7/365 news cycle we now work in as well as the instant, viral nature in which news breaks and spreads.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Doctor Spin

DECEMBER 7, 2023

2012, October 31). The Power of Cycle Times —Mathematically, reducing cycle times in a process that grows exponentially (like content sharing on social networks) drastically increases the growth rate, leading to faster and wider dissemination of the content, thereby driving virality. 2012, October 31). 7 Silfwer, J.

Wikipedia 52

Wikipedia Viral Blogging Leadership 52

Contently - Strategy

NOVEMBER 14, 2018

His company, Dollar Shave Club, rose from obscurity in 2012 after he created a YouTube video called “Our Blades Are F ing Great.” Brands love to talk about going viral; Dubin actually did it. The brand’s success was about more than just going viral or getting lucky. That’s quite the fairy tale, right?

Leadership 93

Leadership Brand Branding How To 93

Cision

AUGUST 26, 2015

7 Ways to Make Your Tweets Go #Viral – [link] by @douglasi #twitter pic.twitter.com/dfyOaIOiuf. Pinterest and Instagram usage doubles since 2012, growth on other platforms slower [link] — Steve Rubel (@steverubel) August 19, 2015. . — Kristi Hines (@kikolani) August 20, 2015. Douglas Idugboe – @douglasi.

Social Media 120

Social Media Twitter Media Nonprofit 120

Stephen Waddington

AUGUST 27, 2018

This is the paper that I wrote for my CIPR Chartered Practitioner assessment in 2012. But devising an idea that is meme-friendly that inspires an audience to develop and share so that it goes viral is as tough as it gets. Excellence Theory is a much debated model of public relations practice.

Communications 60

Communications Analysis Web Handbook 60

ImPRessions - Crenshaw Communications

JULY 3, 2018

I hate the word “viral” but it was coined for occasions like this. Hegar sued the Pentagon to change the policy, and in 2012, she won. The post “Doors” Goes Viral, Opens Up A Race appeared first on Crenshaw Communications. “Doors” works on many levels.

Viral 168

Viral Policies YouTube Interviews 168

MaccaPR

JANUARY 6, 2015

Since MaccaPR first launched in late 2012, we''ve averaged a new blog post nearly every week for our loyal chief marketing and PR officer, corporate communication directors and marketing professional subscribers.

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

MaccaPR

FEBRUARY 10, 2015

Taylor Swift is a PR mastermind of the highest order,” confirms writer Chris Ostendorf, in his Daily Dot commentary titled, The PR Genius of Taylor Swift’s Viral Media Empire. January 30, 2012. My favorite Swiftie partnership was an alliance during the 2012 marketing campaign for "Red." Taylor Swift (@taylorswift13).

Social Media 48

Social Media Marketing Media YouTube 48

Critical Mention

NOVEMBER 5, 2018

He was first elected in 2012 and won a new term in the general election in 2016. The thoughtfulness of the video paid off–it went viral, with over three million views on YouTube. The ad: The ad’s protagonist is his wife, Cheralyn, pleading for her husband to be re-elected, as he did not have “any hobbies” outside of politics.

Policies 64

Policies Film Viral Exercises 64

Buzzstream

MAY 25, 2021

You’re fairly unlikely to “go viral” with this format because they’re unlikely to produce stories that will make the front-pages of top-tier newspapers or magazines. This is partly due to the research that is likely to be involved but also because long-form content can take much longer to review and edit, as opposed to a single infographic.

Infographics 160

Infographics Data Blogging Mobile 160