Mark My Words

MARCH 29, 2021

Just as when Jennifer Aniston became the ‘chief creative officer’ of a natural supplement range or when David Beckham backed a cannabinoid skincare company, these mutually beneficial ‘ethical’ tie-ups can be worth their weight in publicity gold. And not just for the company that gets their endorsement.

Corporate 60

Corporate Interviews Community Newspapers 60

Cision

JUNE 29, 2015

. “Talking about ourselves—whether in a personal conversation or through social media sites like Facebook and Twitter—triggers the same sensation of pleasure in the brain as food or money” – Robert Lee Holz, “Science Reveals Why We Brag So Much,” Wall Street Journal, 2012. What do you think of me ?

Study 120

Study Writing Facebook Groups 120

Stuart Bruce

JANUARY 5, 2015

” The PRSA’s definition was updated in 2012 as a result of a crowd-sourcing discussion. This part of our role is media-neutral and could include paid, owned, earned or shared media channels. It’s certain to include both physical ‘real world’ channels and digital and social media.

Reputation 60

Reputation Corporate Ethics Communications 60

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Sword and the Script

MAY 14, 2019

I’ve long found that putting a little paid social spend behind earned media after it’s run its organic shelf life is a smart way for PR to punch above its weight class. There’s an ethical consideration here because any PR pro knows, this will drive traffic to that media coverage, which will be noticeable to a reporter’s publisher.

Case Study 117

Case Study Software Data Web 117

Communications Conversations

JULY 23, 2019

Katie Zess , social media strategist, Renewal by Andersen. “In her three-year tenure at Renewal by Andersen as a social media specialist, Katie Zess has pushed our public relations efforts to the frontlines. and has made her way back to the Midwest to build a digital media remote team, Collective.ly

Transportation 122

Transportation Social Media Corporate Agency 122

Stephen Waddington

AUGUST 27, 2018

This is the paper that I wrote for my CIPR Chartered Practitioner assessment in 2012. They suggest that this singular focus on public relations within organisations overlooks the social world in which those organisations operate. Other challenges include ethics, power, propaganda and Western bias.

Communications 60

Communications Analysis Web Handbook 60

MaccaPR

JANUARY 6, 2015

Since MaccaPR first launched in late 2012, we''ve averaged a new blog post nearly every week for our loyal chief marketing and PR officer, corporate communication directors and marketing professional subscribers. His post features tips for how your brand can use YouTube and other social media channels to conquer your competition. #3.

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Communications Conversations

AUGUST 31, 2018

I am now a senior media relations manager at the University of St. Why did you decide to pursue a career in PR/comms after so many years in the media? KSTP-TV told me in August of 2012 that they weren’t renewing my contract and they would give me a year to find another job. Media still need content.

Media 112

Media Journalism Report Video 112

Stuart Bruce

OCTOBER 20, 2015

Former Labour Deputy Prime Minister John Prescott has used his Twitter account to demand and receive apologies from journalists and media who have reported inaccurate stories about him. Using owned and shared media for rebuttal and crisis communications isn’t just a tactic that big companies can use.

Crisis Communications 60

Crisis Communications Crisis Communications Media 60

Contently - Strategy

JUNE 11, 2020

Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. Oscar, founded in 2012, has a very simple tagline: “Health insurance made easy.” ” Good medicine, like good content, comes down to trust and results. .” In fact, some companies are already leading the way. ” 5.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

PR Conversations

JULY 8, 2016

This considered four issues that I encountered in conducting historical research using the internet and social media. In particular this addresses ethical and practical challenges that arise when using the internet and social media within a research methodology. Issue #1: Being an insider.

Interviews 51

Interviews Ethics Education LinkedIn 51

Contently - Strategy

SEPTEMBER 15, 2021

Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. Oscar, founded in 2012, has a very simple tagline: “Health insurance made easy.” ” Good medicine, like good content , comes down to trust and results. .” In fact, some companies are already leading the way. ” 5.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

PR Conversations

JULY 8, 2016

This considered four issues that I encountered in conducting historical research using the internet and social media. In particular this addresses ethical and practical challenges that arise when using the internet and social media within a research methodology. Issue 1: Being an insider.

Interviews 40

Interviews Ethics Education LinkedIn 40

PR Conversations

JULY 8, 2016

This considered four issues that I encountered in conducting historical research using the internet and social media. In particular this addresses ethical and practical challenges that arise when using the internet and social media within a research methodology. Issue 1: Being an insider.

Interviews 40

Interviews Ethics Education LinkedIn 40

Flatiron Communications

JANUARY 12, 2017

How organizations, corporations, and individuals can now bypass the journalistic filter to take their “owned” messages directly to the public, which, in turn, amplifies them in social media without regard for factual veracity, or worse, with the knowledge that what they’re sharing is purposely misleading. Trump’s cabinet picks.

Journalism 28

Journalism Guidelines Government Training 28