Karen Freberg

FEBRUARY 25, 2019

When I shared my blog post about my sabbatical, Dan asked me if I would be willing to come out to Wellington for an invited talk to Victoria University and do a presentation on my work in social media and crisis communication. What did I say? And, the rest is history!

Social Media 50

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Prakkypedia

DECEMBER 13, 2017

Vegemite’s marketing and PR team must be pleased with the spike in brand mentions since it began sharing a story yesterday about a Vegemite icy pole. A Victorian ice cream parlour dabbles in the flavour, which it apparently began produced in 2011. Other food brands around the world have had fun with improbable flavours or products.

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Transportation Twitter Advertising Advertising 71

Cision

JUNE 29, 2015

A study published in 2011 concluded that LKM increases overall happiness and perception of compassion. Having a likeable brand can help you avoid crisis. Want more crisis communication tips? Volunteering - In a 2004 study, volunteerism is said to increase overall well-being and happiness. Click here now!

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Stephen Waddington

DECEMBER 30, 2019

He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. However, it is also an area in which brands wanted more education indicating that they have invested in tools that they aren’t using. Brands can suffer the effect of negative influencers just as much as from positive ones.

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PRSay

OCTOBER 12, 2016

For every enterprise, brand or organization, a crisis always looms as a persistent — yet inevitable — threat on the horizon. In today’s digitally-fueled world, the tiny spark of a crisis can erupt into a massive fire overnight, leaving a corporate brand and reputation in a heap of smoldering ashes.

Big Data 60

Big Data Crisis Communications Data Crisis 60

Waxing UnLyrical

NOVEMBER 19, 2010

Although I have no experience in crisis communication, I have learned some important lessons in light of Tablo’s scandal. Mark as read Approve comment Hi Herwin--nice case example of crisis communications and reputation management. Regardless, thanks for visiting! Liked what you saw? These fine folk did: Jan.

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Publicity Reputation Crisis Communications Film 77

Waxing UnLyrical

NOVEMBER 22, 2010

When I was at Blogworld this year, listening to Todd Defren and Dave Fleet talk about how social media for PR has to be about building engagement year-round with people, around your brand or organization. Lindy: Open communities already exist around every organization – we just need to find them and start building relationships.

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Community Publicity Web Social Media 82

Waxing UnLyrical

OCTOBER 27, 2010

The smart brands kept their chips in: they stayed in the game with different messages, new incentives and, ultimately made themselves part of the conversation. I can go into other examples, but… you get the point. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. Liked what you saw?

Crisis 71

Crisis Twitter Facebook Measurement 71

PRSay

APRIL 22, 2021

The bulk of this loss comes from stock market volatility stemming from financial disinformation campaigns, but the widespread proliferation of misinformation has also forced companies and organizations to increase spending on reputation management, brand safety, employee health and wellness, and crisis communication efforts.

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