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6 Best Practices for Identifying and Reacting to a PR Crisis

Cision

Crisis communication is an important aspect of most PR roles. In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” Identifying a PR crisis. Monitoring.

Crisis 120
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2010s: The decade defined by impact

Karen Freberg

2011 marked the moment I became Dr. Freberg 2.0 (Mom I started getting actively involved in researching in social media back in 2008, but the first time I had the chance to teach social media was back in 2011. I would have never imagined this would become one key part of my brand and reputation in the industry and academy.

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Future of PR: 2020 edition

Stephen Waddington

He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. has been exploring in her work on women in journalism. However, it is also an area in which brands wanted more education indicating that they have invested in tools that they aren’t using. It’s a work in progress.

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10 Tips to Become More Likeable

Cision

. “Talking about ourselves—whether in a personal conversation or through social media sites like Facebook and Twitter—triggers the same sensation of pleasure in the brain as food or money” – Robert Lee Holz, “Science Reveals Why We Brag So Much,” Wall Street Journal, 2012. Want more crisis communication tips?

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The Value Of A Fire Drill

Waxing UnLyrical

The smart brands kept their chips in: they stayed in the game with different messages, new incentives and, ultimately made themselves part of the conversation. I can go into other examples, but… you get the point. One of the most energetic young voices in social media, you can easily connect with Narciso on Twitter. Liked what you saw?

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