NewsWhip

OCTOBER 13, 2022

Guest blog by Lloyd Rang, a Canadian communications and crisis management expert. Canadian brands know this. If you want to appeal to Canadians, connecting your brand to the game has always been a safe bet. . For context, Tim Hortons’ brand DNA is hockey so their departure made headline news. The Scandal .

Brand 148

Brand Branding Sports Crisis 148

Cision

MARCH 1, 2016

Crisis communication is an important aspect of most PR roles. In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” Working through a PR crisis. Conclusion.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Karen Freberg

FEBRUARY 25, 2019

We have similar interests and connections in the crisis management field. When I shared my blog post about my sabbatical, Dan asked me if I would be willing to come out to Wellington for an invited talk to Victoria University and do a presentation on my work in social media and crisis communication. What did I say?

Social Media 50

Social Media Internal International Media 50

Waxing UnLyrical

OCTOBER 27, 2010

The smart brands kept their chips in: they stayed in the game with different messages, new incentives and, ultimately made themselves part of the conversation. Keeping all this in mind, following are my top tips for whenever you have to develop a crisis management plan. I can go into other examples, but… you get the point.

Crisis 71

Crisis Twitter Facebook Measurement 71