Remove 2011 Remove Brand Remove Communications Remove Crisis Communications
article thumbnail

Three lessons brands can learn from the Hockey Canada Scandal

NewsWhip

Guest blog by Lloyd Rang, a Canadian communications and crisis management expert. Canadian brands know this. If you want to appeal to Canadians, connecting your brand to the game has always been a safe bet. . For context, Tim Hortons’ brand DNA is hockey so their departure made headline news. The Scandal .

Brand 148
article thumbnail

6 Best Practices for Identifying and Reacting to a PR Crisis

Cision

Crisis communication is an important aspect of most PR roles. In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” Working through a PR crisis.

Crisis 120
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Discovering the Roadmap in Teaching Social Media

Deirdre Breakenridge

In 2011, I was hired at the University of Louisville as an assistant professor in strategic communications and one of the main tasks I was asked to do was to create a new social media class to offer not only to our students in our department but for the university as well. How did I get started teaching social media?

article thumbnail

Governors Ball: Rainy Mess or Major Success?

Cision

Since its debut in 2011, the Governors Ball has made a name for itself in the music industry and in the Big Apple. If there’s one overlying lesson to be learned from this year’s festival, a detailed crisis communication plan that leverages real-time tactics is necessary for any event taking place outdoors. Sponsors and Partners.

Local 120
article thumbnail

2010s: The decade defined by impact

Karen Freberg

2011 marked the moment I became Dr. Freberg 2.0 (Mom I started getting actively involved in researching in social media back in 2008, but the first time I had the chance to teach social media was back in 2011. I would have never imagined this would become one key part of my brand and reputation in the industry and academy.

article thumbnail

5 Internet Trends for PR Pros to Watch

Solo PR Pro

Below are a few takeaways for communication professionals. Be prepared to mobilize your communications strategies. Communication professionals will need to ensure that brands are delivering a consistent message and experience across platforms. It will come as no surprise to PR pros that in the U.S.

Trends 49
article thumbnail

Lessons From a Very Public Break-Up

Waxing UnLyrical

Based on the idea that NAB were breaking up with the other leading Australian banks, the campaign combined new and traditional media and communications to achieve some stunning results for the bank, including winning the Cannes Grand Prix in PR. We launched into Twitter on 25 August 2010 and into Facebook on the 7 February 2011.