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Social media advertising blunders- a look at past advertising failures and what brands can learn from them

Prohibition

However, advertising can just as easily be detrimental for businesses, and blunders are commonplace in the industry. Here we explore some examples of social media advertising gone wrong – and share insight on what brands can learn from these blunders, to make sure they don’t make the same mistakes.

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Entertainment Trumps Ads

Cision

The worlds of public relations and advertising have merged to form integrated marketing. The result is advertisements and corporate communication so clever that they lead to earned/free media expanding the circulation for free. Case Studies. Want to learn how to stand out with your content marketing?

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False Online Reviews: How to Deal with Damaging Internet Posts about your Business

Melissa Agnes

In fact, last September a New York attorney general fined 19 companies a total of $350,000 for false online reviews. All too often, we have seen dishonest companies damage their competitors’ reputations online by making (or hiring someone to make) a series of false statements on review-based websites.

How To 219
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Wyzowl’s Matt Byrom Explains Why Animation Works in Marketing

Contently - Strategy

In the late aughts, Byrom was working as a freelance designer in the UK when he came across the site of a relatively new company called Dropbox. The company’s pitch was a 90-second animated video and a sign-up form. In November 2011, he established Wyzowl , a studio dedicated to animated video for brands.

Marketing 111
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Caine’s Arcade: How Powerful Storytelling Can Make a Difference

Polaris

In 2011, Caine Monroy was a 9-year-old boy much like any other kid his age—except that he had built an arcade in his father’s auto parts store in East Los Angeles. Struck by Caine’s inventiveness, he decided to make a video about the arcade. The video quickly went viral, racking up over 1 million views the first day alone.

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PR Winners: The Best Stories of 2018

ImPRessions - Crenshaw Communications

Marketers may have differing opinions on Nike’s brand advertising campaign around former 49ers quarterback Colin Kaepernick this year. “Racism is not a known side effect of any Sanofi medication,” from a major pharma company was a social media winner in its own right.). Nike scores with Kaepernick.

Fashion 255
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5 Internet Trends for PR Pros to Watch

Solo PR Pro

Our roles may also involve working across more internal groups, with 58% of companies indicating that they have a dedicated mobile marketing team ( Salesforce ). Google + Facebook accounted for 85% (and rising) of internet advertising growth. Communications pros are often involved in paid marketing, including social advertising.

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