Burrelles Fresh Ideas

JULY 17, 2023

Godin wrote this in 2010 , but it may be even more true today. Media relations and PR pros must heed Godin’s advice or suffer the consequences of being ignored, or worse, getting blocked by a journalist when trying to pitch them. Like many communicators, journalists are adapting to new technology and formats.

Pitching 54

Pitching Media Media Relations Writing 54

Sword and the Script

SEPTEMBER 19, 2022

70% of CCOs report CommsTech as a top area of investment for the coming year, however, “58% report it’s hard for them to justify large technology investments;”. That’s definitely true – PR pros have been saying media relations is getting harder for years. Other interesting statistics: PR tech desires. Yes and yes.

Survey 81

Survey Corporate Communications Financial 81

Bianchi Biz Blog

JANUARY 24, 2022

Most of our readers, be it from an engineering or a marketing background, are working on new technologies that will lead to fully-automated vehicles, intelligent cities, and more. What is fascinating is how certain sensor technologies are reaching beyond automotive. LiDAR is a perfect example.

Meeting 78

Meeting Automotive Media Technology 78

Bianchi Biz Blog

DECEMBER 7, 2020

The evolving technology landscape, which includes electric vehicles and advanced driver assistance systems, is always on the radar. The craziest story from the standpoint of realizing I was in the middle of something really big was probably the 2010 Enbridge Oil Spill. Describe the craziest or most fun story you have written.

Automotive 56

Automotive Report Meeting Transportation 56

Bianchi Biz Blog

JANUARY 11, 2021

In 2021, I expect most of my non-newsy features will be on the societal changes that EVs bring with them, a shift from the technological focus that were more important in the years right after mainstream plug-in vehicles started getting some attention around 2010.

Automotive 55

Automotive Meeting Report Media 55

Sword and the Script

AUGUST 13, 2019

In the course of putting together the monthly PR technology summary ( PR Tech Sum ), I’ve realized that no news site has compiled a complete list of all the acquisitions around Cision. 3) September 15, 2014: Visible Technologies. Newly combined Vocus-Cision acquires Visible Technologies , a provider of social media analytics.

Technology 12

Technology Software Company Marketing 12

Prohibition

DECEMBER 13, 2021

The world watched in shock as in 2010, Iceland’s Eyjafjallajökull eruption disrupted millions of travellers around the globe. Technological crisis. A technological crisis is a massive problem within a business that is created by technology. As a case study, consider a technology breakdown.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Cision

SEPTEMBER 30, 2015

By 2010, more than half of all Fortune 500 companies reported on their CSR activities. Many major employers, including some of the largest Silicon Valley technology companies, started to offer benefits for same-sex partners and other support for LGBTQ causes, in the 1990s and 2000s. The movement for LGBTQ rights was different.

Media Relations 120

Media Relations Trends Media Corporate 120

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. In 2010, I got my chance to work in Food PR and I was hooked!

Pitching 228

Pitching Agency Social Media Creativity 228

Stephen Waddington

AUGUST 27, 2018

Table 1: James Grunig and Todd Hunt’s Four Models of Public Relations (1984) Excellence Theory The so-called Excellence Theory[ii] developed over the next decade as a result of a research programme commissioned by the Research Foundation of the International Association of Business Communicators (IABC) in 1984.

Communications 60

Communications Analysis Web Handbook 60

Sword and the Script

JUNE 21, 2016

He wrote those words around 2010 or so and published his remarks on a blogging platform called Posterous. In the B2B technology space, there are individuals that pin their careers on specific products and if you screw that up, you’ll never be forgiven. The press release is finally dead. Except it’s not.

Insurance 67

Insurance Insurance B2B Corporate 67

ZudePR

DECEMBER 30, 2016

Like some technological teddy. 4: ReWork: Change The Way You Work Forever by Jason Fried and David Heinemeier Hansson (2010) £9.59. You may find them counter-intuitive (even more so when the book was published in 2010). I wasn’t getting quite enough done. It’d been creeping up on me for years. I’m different.

Writing 84

Writing Google Meeting Airlines 84

Waxing UnLyrical

NOVEMBER 24, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali WOM: What’s Really Behind The Buzz November 24th, 2010 Tweet Guest post by Bryce Keane What’s the buzz? This post was mentioned on Twitter by Bryce Keane, BP Social Media.

Travel 79

Travel Case Study Creativity Advertising 79

Waxing UnLyrical

JANUARY 27, 2011

Get Shareaholic test Filed under How To , Public Relations | Tags: best practices , media relations , pitching , Public Relations | Comments (29) Site settings comment help? It doesnt help build any meaningful media relations if you keep pitching every single minutia from a clients company. IMHO, its not.

Pitching 111

Pitching Facebook Interviews Twitter 111

Sword and the Script

FEBRUARY 4, 2020

Welcome to the first PR technology summary ( PR tech sum ) of 2020. For those new to it, the PR tech sum, it’s a monthly roundup of all the news coming from the vendor community that develops and sells PR technology. And now, here’s this month’s PR technology summary…. What does this have to do with PR technology?

Software 104

Software Analysis Data Tools 104