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How APR Training Impacts Perceptions And Readiness To Provide Ethics Counsel

PRSay

New research published in the journal, Public Relations Review , supports the value of the Accredited in Public Relations (APR) credential when it comes to preparedness and likelihood to offer ethics counsel. The findings are based on survey research conducted with PRSA members during ethics month in 2015. Page Center.

Ethics 60
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Ethos, Pathos, and Logos in Public Relations

Doctor Spin

This mode of persuasion refers to the credibility or ethical appeal of the communicator, which can be established through demonstrating expertise, integrity, and goodwill. Organization Development Journal. Organization Development Journal. Source: Hargis, M. & & Watt, John 3 Hargis, M. & & Watt, John.

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Information Asymmetry: The Informed Minority Advantage

Doctor Spin

Ethical Implications of Information Asymmetry In the 2nd century BCE, the Greek Stoics told the tale of the Merchant of Rhodes. Source: Journal of Professional Communication 9 Grunig, J. Public relations excellence 2010. Journal of Professional Communication, 1. Public relations excellence 2010. link] The result?

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The evolution of mainstream media and the need for every company to become a media company

Presspage

By 2010, three decades later, there were four PR professionals for every journalist in the U.S. It serves an important social need and legacy media like the Washington Post are showing that really good journalism can make a publication viable even in today’s fragmented market. It’s just a fact of life.

Company 111
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Use “Smartcuts” to Build Your Business and Improve the World

Polaris

After graduating from Columbia University’s Graduate School of Journalism, he wrote for Fast Company and Wired. Then in 2010, he co-founded Contently to help brands produce audience building content. Snow recommends looking for ethical short cuts to kick-start your career or your business.

Airlines 100
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The Amplification Hypothesis: How To Counter Extreme Positions Effectively

Doctor Spin

Journal of Personality and Social Psychology, … Continue reading How does the amplification hypothesis work? Source: changingminds.org According to conversion theory, while majorities often claim normative social influence, minorities strive for ethical high ground. Journal of Personality and Social Psychology, 95 (4), 810–825.

How To 52
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Refreshing PR Conversations Redux

PR Conversations

In 2010, we took a new approach to PR Conversations – as we saw it, creating a Redux version. PR Mediums – brings you thinking related to all kinds of media, from social media trends to questions about modern journalism, book reviews and links to useful online multimedia.