Ishmael's Corner
MAY 31, 2020
After beating the SEO drum since 2010, it baffles us that the PR industry hasn’t embraced this discipline. Our push to marry SEO and PR picked up steam seven years ago when Google overhauled its search algorithm. The Art Of Storytelling In Business Communications And Public Relations.
The Proactive Report
MAY 1, 2017
At the PR News Measurement conference last week in Washington DC I was disappointed to discover that 70 percent of the attendees surveyed prior to the event had not heard of the Barcelona Principles. The Barcelona Principles were first published in 2010.). – measuring the qualitative value of PR. Albeit it VERY slowly.
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Sword and the Script
APRIL 2, 2024
Acquisitions PR software company Vocus acquired HARO in 2010 for an undisclosed sum. At the time, I was the Director of PR for Vocus – we put the announcement out at the Vocus customer conference – and hosted Shankman as a keynote speaker. In other words, the ads were often informative or entertaining – and that’s why it worked.
Ishmael's Corner
APRIL 14, 2019
We’ve been touting the virtues of SEO in PR strategies since 2010. Our push to integrate SEO and PR accelerated in 2013 when Google revamped its search algorithm with the Hummingbird update. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications.
The Proactive Report
OCTOBER 12, 2015
However, seniors are the fastest growing age group – the number of users over 65 has tripled since 2010! Get weekly Digital PR Tips. An analysis of their reports over the past decade has revealed some interesting facts – here are the key findings: Age Groups: 90% of young adults (18- 29) use social media.
PR Conversations
NOVEMBER 22, 2023
These developments also gave life to what was known at the time as ‘digital PR’ or ‘E-PR’. From websites to Google, YouTube and Facebook, opportunities for interactivity and two-way communication supported an argument for a strategic role for PR.
5W PR
JULY 27, 2020
Gamification peaked in 2010, then went on a steady decline for several years. They added points, leaderboards, and badges to software, and gamification became more popular than ever. Remember the popularity of Mozilla badges or games like Farmville in the early 2000s?
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