The Proactive Report
OCTOBER 12, 2015
Back in 2005 when Pew started tracking social media usage just 7% of adults where active on social networking sites. Over the years Pew has monitored how the rise of social media has affected our work, relationships and communication patterns and how these changes have affected business and politics.
Sword and the Script
APRIL 2, 2024
And now onward with this month’s PR Tech Sum. >>> Sword and the Script Media can help with B2B marketing, PR and social media. Acquisitions PR software company Vocus acquired HARO in 2010 for an undisclosed sum. Sword and the Script Media can help with B2B marketing, PR and social media.
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The Proactive Report
MAY 1, 2017
At the PR News Measurement conference last week in Washington DC I was disappointed to discover that 70 percent of the attendees surveyed prior to the event had not heard of the Barcelona Principles. The Barcelona Principles were first published in 2010.). – measuring the qualitative value of PR. Albeit it VERY slowly.
PR Conversations
NOVEMBER 22, 2023
Although the accelerating decline in the influence of national and local media signalled an end to the dominance of a journalist-to-PR career pathway, it also weakened the established case for the importance of PR in the C-suite (boardroom).
5W PR
JULY 27, 2020
Gamification peaked in 2010, then went on a steady decline for several years. They added points, leaderboards, and badges to software, and gamification became more popular than ever. Remember the popularity of Mozilla badges or games like Farmville in the early 2000s?
Waxing UnLyrical
FEBRUARY 7, 2014
Yes, the chat which has become somewhat of an institution as far as industry-wide digital PR events go (and I am thrilled about that), has been going strong for four whole years. Back in 2010, Ms. Go on, guess, I’ll wait… It was #measurePR’s 4th birthday! Whodathunkit?! Katie Paine was our very first guest.
Sword and the Script
AUGUST 13, 2019
Today, the company is perhaps the largest of its kind, and I think understanding how it got to the place it is now, offers an interesting window into the world of PR and the evolution of technology for the digital PR community. Vocus , a provider of cloud-based PR software announces it will be acquired by GTCR for $447 million.
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