Ishmael's Corner
MAY 31, 2020
After beating the SEO drum since 2010, it baffles us that the PR industry hasn’t embraced this discipline. Our push to marry SEO and PR picked up steam seven years ago when Google overhauled its search algorithm. Google used the Hummingbird.more.
Sword and the Script
APRIL 2, 2024
Acquisitions PR software company Vocus acquired HARO in 2010 for an undisclosed sum. At the time, I was the Director of PR for Vocus – we put the announcement out at the Vocus customer conference – and hosted Shankman as a keynote speaker. In other words, the ads were often informative or entertaining – and that’s why it worked.
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5W PR
JULY 27, 2020
Gamification peaked in 2010, then went on a steady decline for several years. The most popular features of gamification in the corporate environment include the use of progress bars that simply show how much the user has accomplished or learned and a rewards or achievement page. Gamification Today.
Waxing UnLyrical
FEBRUARY 7, 2014
Yes, the chat which has become somewhat of an institution as far as industry-wide digital PR events go (and I am thrilled about that), has been going strong for four whole years. Back in 2010, Ms. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.
ZudePR
JANUARY 26, 2016
Dave, the PR: Perhaps if lightning speed broadband and the Internet had never happened, these watchwords wouldn’t be so important. Writing in 2010, Adrian nails it. If you are not getting to grips with “new PR” you really should. Or maybe it was always thus.
Sword and the Script
AUGUST 13, 2019
Today, the company is perhaps the largest of its kind, and I think understanding how it got to the place it is now, offers an interesting window into the world of PR and the evolution of technology for the digital PR community. Vocus , a provider of cloud-based PR software announces it will be acquired by GTCR for $447 million.
ZudePR
DECEMBER 30, 2016
. #4: ReWork: Change The Way You Work Forever by Jason Fried and David Heinemeier Hansson (2010) £9.59. You may find them counter-intuitive (even more so when the book was published in 2010). He a straight-laced but decent scientist who’s lost his zeal to corporate life. It’s 271 pages long and 27,000 words.
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