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The Making of Cision: A Brief History of 15 M&A Transactions that Consolidated a Sizable Chunk of the PR Technology Market into One Company

Sword and the Script

Today, the company is perhaps the largest of its kind, and I think understanding how it got to the place it is now, offers an interesting window into the world of PR and the evolution of technology for the digital PR community. Vocus , a provider of cloud-based PR software announces it will be acquired by GTCR for $447 million.

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How to be a PR Pro Without Losing Your Soul

ZudePR

Dave, the PR: Perhaps if lightning speed broadband and the Internet had never happened, these watchwords wouldn’t be so important. Writing in 2010, Adrian nails it. If you are not getting to grips with “new PR” you really should. Which brings us back to content marketing.

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What Content Discovery Means for Search and How to Fuel Its Growth

Cision

The focus was more on quality of content. The search industry was further revolutionized with the introduction Google’s Instant Results around 2010. Here are some quick tips that will help marketers present the most relevant content in front of their targeted audience: 1. Offer Users Quality Content.

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What Content Discovery Means for Search and How to Fuel Its Growth

Beyond PR

The focus was more on quality of content. The search industry was further revolutionized with the introduction Google’s Instant Results around 2010. Here are some quick tips that will help marketers present the most relevant content in front of their targeted audience: 1. Offer Users Quality Content. Author Bio.

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