Sword and the Script
APRIL 2, 2024
Acquisitions PR software company Vocus acquired HARO in 2010 for an undisclosed sum. It was increasingly filled with queries from corporate bloggers with commercial interests rather than journalists with stories to complete on a deadline. In other words, the ads were often informative or entertaining – and that’s why it worked.
PRSay
NOVEMBER 2, 2017
Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. The program has since grown to 15 schools nationwide.
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PRSay
FEBRUARY 16, 2021
By 2010, the opioid epidemic was already in full swing, and public concern about it had grown. It doesn’t mean you capitulate or forego a strategy; but it must include steps to ameliorate those impacts. Consider what your followed advice would do to the market or to society at large.
Melissa Agnes
MARCH 18, 2014
Malaysia’s Personal Data Protection Act 2010 (the “Act”) whose effective date had been postponed for several years. All of this was aptly discussed in the article “ A look at Malaysia Airlines’ Crisis Communications During the Crisis of Flight MH370 ” posted by Melissa Agnes on this website.
PRSay
MAY 6, 2016
In this role, Ken provides businesses with visions, strategies, and inspiration for PR and marketing communication programs. With deep experience in the consumer, healthcare, tech, B2B, corporate, real estate, and government sectors, his work effectively builds relationships, counsels senior executives, and boosts revenue.
Waxing UnLyrical
APRIL 27, 2015
Why: Back in 2010 after the Haiti earthquake, I asked Wendy Harman of the American Red Cross how we could best help. Lukaszewski’s 12 axioms of crisis survival (2014 edition). Why: Jim Lukaszewski, ABC, APR, Fellow PRSA, really is “America’s Crisis Guru,” as he bills himself. From HowStuffWorks.
Prohibition
DECEMBER 13, 2021
The world watched in shock as in 2010, Iceland’s Eyjafjallajökull eruption disrupted millions of travellers around the globe. Every one of us who has run a crisis management programme will agree that it is an emotionally charged and demanding experience. A crisis can be anything that disrupts the normal flow of your business.
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