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McKinsey’s Cautionary Tale for Communicators

PRSay

Whether you’re a management consultant, lawyer, investment banker or communicator, any adviser in these situations must do several key things: • Put yourself in the mind of whoever is on the other side of an issue. . By 2010, the opioid epidemic was already in full swing, and public concern about it had grown.

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The Value of Strategic Communications in the PRSA MBA/Business School Program

PRSay

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. And nine out of 10 acknowledged more training in core communications disciplines is merited.

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Today, we say goodbye to HARO [PR Tech Sum 52]

Sword and the Script

Acquisitions PR software company Vocus acquired HARO in 2010 for an undisclosed sum. It was increasingly filled with queries from corporate bloggers with commercial interests rather than journalists with stories to complete on a deadline. In other words, the ads were often informative or entertaining – and that’s why it worked.

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The Benefits of Earning Your APR

PRSay

Ken Hunter is President and Chief Strategist of The PowerStation | Communications, a strategy-centered communication consultancy guiding organizations to growth by developing big idea PR programs that power it, and resolving problems that impede it. He develops communication strategies that grow relationships.

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What You Don’t Know About Malaysia Airlines and How They’ve Handled the Crisis of Flight MH370

Melissa Agnes

Malaysia’s Personal Data Protection Act 2010 (the “Act”) whose effective date had been postponed for several years. All of this was aptly discussed in the article “ A look at Malaysia Airlines’ Crisis Communications During the Crisis of Flight MH370 ” posted by Melissa Agnes on this website.

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11 Steps For Crisis Management

Prohibition

The world watched in shock as in 2010, Iceland’s Eyjafjallajökull eruption disrupted millions of travellers around the globe. Every one of us who has run a crisis management programme will agree that it is an emotionally charged and demanding experience. A crisis can be anything that disrupts the normal flow of your business.

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Monday Roundup: When Disaster Strikes, and How to Help Nepal

Waxing UnLyrical

Why: Back in 2010 after the Haiti earthquake, I asked Wendy Harman of the American Red Cross how we could best help. Lukaszewski’s 12 axioms of crisis survival (2014 edition). Why: Jim Lukaszewski, ABC, APR, Fellow PRSA, really is “America’s Crisis Guru,” as he bills himself. From HowStuffWorks.

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