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Today, we say goodbye to HARO [PR Tech Sum 52]

Sword and the Script

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

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Social Media for Healthcare: What’s The Potential?

Melissa Agnes

Read: Emory’s Excellent Crisis Communication on Facebook. To do so on behalf of the RCSI Bahrain – which, as you know, is a great strategy for developing credibility, trust and brand awareness. Ambulance response time is slow in this region, leaving cardiac arrest victims at heightened risk.

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The Value of Strategic Communications in the PRSA MBA/Business School Program

PRSay

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. Oppe begins with branding and helps students craft their personal narrative.

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What We Can Learn From World Cup PR Disasters

Critical Mention

These epic World Cup fails show us what NOT to do when it comes to best PR practices and how to use crisis communication strategies to quickly recover. The key to crisis management is to have a plan ahead of time, respond immediately, take responsibility, and ensure everyone in the organization knows his or her role.

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Fundamental PR Lessons from Last Year’s Big PR Messes

5W PR

Nearly every week, some misstep or misdeed made the news, pushing brands and individuals into a glaring spotlight. So, while we may be willing to give these brands some latitude, we definitely don’t want to repeat their mistakes. Trust in the brand, whose chief stock in trade is trust, plummeted. But that’s no reason to be smug.

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The Benefits of Earning Your APR

PRSay

At The PowerStation | Communications, he directs: Strategic program development and management. Branding development and execution. The agency’s PRcitecture communications strategy modeling process. Crisis communications. Ken has more than 20 years of experience in public relations.

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11 Steps For Crisis Management

Prohibition

A crisis is a disaster, an emergency situation that can be negative for the reputation and even survival of any business. The goal of crisis management is to minimise the possible short-term and long-term damage from the widespread knowledge of that crisis to the reputation of your brand. Create a crisis plan and test it.