Masters in Communications

FEBRUARY 12, 2022

Today, we use many information sources to see what is going on around us, locally, nationally, and globally, with more emerging all the time. Types of Mass Communication History of Mass Communication Mass Communication Theories Ethical Issues for Mass Communications What Does the Future of Mass Communications Look Like?

Ethics 52

Ethics Communications Print Television 52

Sword and the Script

SEPTEMBER 13, 2016

Paid media is advertising. In 2009, your firm’s Facebook page might have gotten a lot of likes. Is Content Marketing Better than Advertising? 2) Native advertising is NOT content marketing. Native ads are advertising. To be clear, native advertising done well can be very effective. A website is owned media.

Content Marketing 60

Content Marketing Marketing Ethics Advertising 60

PR Conversations

JULY 14, 2016

Companies also risk facing a court of law if approached by advertising standard authorities in the countries they operate within, such as the Advertising Standards Authority of South Africa , which warns against making general environmental claims such as “eco-friendly,” “natural,” and “green.”

Ethics 40

Ethics Guidelines Handbook Local 40

PR Conversations

JULY 14, 2016

Companies also risk facing a court of law if approached by advertising standard authorities in the countries they operate within, such as the Advertising Standards Authority of South Africa , which warns against making general environmental claims such as “eco-friendly,” “natural,” and “green.”

Ethics 40

Ethics Guidelines Handbook Local 40

PR Conversations

JULY 14, 2016

Companies also risk facing a court of law if approached by advertising standard authorities in the countries they operate within, such as the Advertising Standards Authority of South Africa , which warns against making general environmental claims such as “eco-friendly,” “natural,” and “green.”

Ethics 40

Ethics Guidelines Handbook Local 40

Mindful Marketing

JULY 26, 2019

.” The company crafted Miquela’s persona to be that of a “ 19-year-old Brazilian-American model , musical artist, and influencer” who appears to hang out in hip New York and Los Angeles locales, with real-life celebrities. So, the question: Is it ethical for organizations to employ virtual influencers?

Ethics 70

Ethics Consumer Reputation Corporate 70