Remove 2009 Remove Advertising Remove Community Remove Local
article thumbnail

Spotlight on a Solo PR Pro: Meet Stu Opperman, APR

Solo PR Pro

When he arrived on campus, however, he was amazed by the student-run broadcast stations, including radio and TV stations that would actually compete in the local market for ratings. “I His friend, Jeff, a partner at a prominent local accounting firm, reached out to Stu about potentially working with him.

Meeting 131
article thumbnail

A communicator’s guide to mitigating the risk of greenwashing

PR Conversations

Seeking value and deeper insight into a company’s long-term sustainability objectives and activities, attentive consumers and investors want to know that the company they are supporting is not profiting at the expense of the environment or people (such as employees or related communities). negative publicity; and. Moving beyond greenwashing.

Ethics 40
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

A communicator’s guide to mitigating the risk of greenwashing

PR Conversations

Seeking value and deeper insight into a company’s long-term sustainability objectives and activities, attentive consumers and investors want to know that the company they are supporting is not profiting at the expense of the environment or people (such as employees or related communities). negative publicity; and. Moving beyond greenwashing.

Ethics 40
article thumbnail

A communicator’s guide to mitigating the risk of greenwashing

PR Conversations

Seeking value and deeper insight into a company’s long-term sustainability objectives and activities, attentive consumers and investors want to know that the company they are supporting is not profiting at the expense of the environment or people (such as employees or related communities). negative publicity; and. Moving beyond greenwashing.

Ethics 40
article thumbnail

PR Rock Stars: Medtronic’s Greg Zimprich

Communications Conversations

And finally, like most professional associations, we’re constantly battling for the time and attention of our members and the broader community of practice. During that time, Wheaties rarely had marketing budgets that would support advertising, so PR was the main brand driver. And how about 41-donut loss vs. the Giants.

Sports 74
article thumbnail

How Google Instant Might Impact Your Small Non-Profit

Waxing UnLyrical

With Google Instant turned off, you come up with results for small local organizations including Washington Adventist Hospital Volunteer Services and Silver Spring Volunteers. While I have great respect for these two organizations, they are not local to my search. Pay-per-click (PPC) advertising costs might increase.

Google 101
article thumbnail

Can you Profit Directly from Content Marketing? Proceed with Caution

Sword and the Script

It is a solid book and I overwhelming believe it is worth reading (or listening) and does well by the content marketing community. Sometimes the examples are businesses that are able to sell advertising across digital sites they’ve built. During a recent visit to a local range, I noticed the book on the counter for $24.99.