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Agency metrics for sustainable growth and profitability

Stephen Waddington

Neil Backworth’s book Managing Professional Communication Agencies (PRCA, 2007) and Grow, Build, Sell, Live (Emerald Publishing, 2019) by Crispin Manners and Richard Houghton are useful reads. This blog is a summary of key metrics. I’ve included ballparks where relevant.

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Meet Board of Directors Nominee Jane Law, APR

PRSay

Current title : Manager, Internal and HR Communications, New Hampshire Housing Finance Authority. I had attended a Yankee Chapter PD event (I don’t even remember how I learned of it) at the beginning of 2007 and picked up a flyer about PRSA since I really enjoyed the PD session and meeting some of the Chapter members.

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6 Twin Cities women with amazing PR, comms and marketing career journeys

Communications Conversations

A few weeks ago, Ad 2 hosted a great event (led by former Tommie, Chloe Lewis)–a Women’s Leadership Panel. I love the premise of this event–give successful women business leaders in our industry the floor to talk about how they did it and (again, guessing here) how it was more messy than you think.

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[Guest Post] Five Ways to Ensure Your Next Speaker Lineup Includes More Than Just Middle Aged White Guys

Deirdre Breakenridge

Since 2007, 57 keynote speakers at Apple’s Worldwide Development conference have been men. One distinguished female, Stephanie Morgan , has delivered a keynote at the event. [i] At Orate , we often hear that event organizers struggle to find female speakers for their events, particularly in the technology sector.

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How This PRSSA Chapter Virtually Connected Recruiters With Students for Annual Career Fair

PRSay

Building on our traditional event, Building Bridges, spearheaded in 2007 by then CCNY PRSSA President Stacy-Ann Edwards Effs, we forged a strong working partnership between student leaders and faculty to network multicultural students to the profession. Pivoting to an online-only event. The event took place on Nov 12.

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How to Quickly Become Recognized as a Thought Leader on LinkedIn in 2022

wiredPRworks

Almost nobody, except maybe David Letterman, was making top 10 lists in 2007. Talk about your LinkedIn networking experiences on your blog and in your marketing communications and make your LinkedIn site [www.linkedin.com/in/yourname] as prominent as your home page URL in all communications. Why would anyone want 10 ways?

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I Sold PR 20/20, but That’s Just the Start of the Story

PR 20/20

Continuity of Leadership: I will remain the CEO of both Marketing AI Institute and PR 20/20, and continue to lead the agency. My focus at PR 20/20 will be on vision, growth strategies, leadership team development, employee recruiting, business development, and AI integration into operations and services.