Cision
JUNE 12, 2017
Therein, James McQuivey, a principal analyst at Forrester drilled into a report which explored that CMOs will reduce their spend, on display advertising by as much as $2.9 Opposed to counter that agreement directly, I want to take you down the road of history to see how advertising continuously renews itself.
The Hoyt Organization
JANUARY 8, 2024
This means that the oldest members of this generation are currently in their early twenties, comprising a rising generation of consumers. Understanding The Gen-Z Market Advertisers and marketers will need a unique approach to capture the attention of this tech-savvy audience. Over half of Gen Z consumers are over the age of 18.
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Doctor Spin
DECEMBER 16, 2023
The effect extends beyond individual assessments and significantly impacts marketing strategies where singular characteristics often shape consumer perceptions of advertisements and brands. The Halo Effect occurs when our overall impression of a person influences our judgments of their specific traits. Commercial Research. 3 Smith, R.
PRSay
DECEMBER 27, 2022
However, smart organizations will continue to advertise and to engage in media relations, despite a downturn in the economy. If the communications industry learned anything else from the Great Recession of 2007–2009, then it was the importance of maintaining brand awareness through the tough times. Reevaluating Twitter.
Deirdre Breakenridge
JANUARY 13, 2015
Since 2007, 57 keynote speakers at Apple’s Worldwide Development conference have been men. i] At the International Consumer Electronics Show I attended last week, of the twenty-two keynote speeches, only three were delivered by women. How Many Women Has Apple Put On The WWDC Keynote Stage Since 2007?” A Guest Post By Sara Capra.
Shift Communications
SEPTEMBER 13, 2017
However, since the financial crash of 2008 and the coinciding rise of AWS, iPhones, and frictionless services, non-banks are finding creative ways to fill financial needs for both consumers and businesses across the country in a phenomenon known as shadow banking. Consider in-app advertising to fintech/finserv related sites.
Communications Conversations
DECEMBER 8, 2014
Consider the following stats: 91% of Americans own a cell phone; 61% own a smartphone; mobile ad spending doubled in 2013 and 2014; and, consumers spend 60% of their internet time on a mobile device. Is this 2007? Prediction: The native advertising backlash will intensify—but from brands, not media critics. Am I in a time warp?
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