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European Communication Monitor: a 15-year retrospective

Wadds Inc.

Trust as a constant A constant introduced by Tench was the concept of trust, which has been a steadfast concern for communicators and public relations practitioners since 2007. "It since 2016, [have] kept a very high position in our discussions," said Tench. It peaked with its most relevance in 2018," he said. Big data and algorithms.

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Rebranding an Innovative Tech Start-up that Revolutionized its Industry

The Hoyt Organization

A tech start-up, Auction.com, and the nation’s largest online real estate marketplace and considered the “eBay of real estate since 2007,” decided to change its name to Ten-X in January of 2016. Results From July 2015-June 2016, despite a significant name change and 100% rebrand, the program maintained the company’s media dominance.

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I Sold PR 20/20, but That’s Just the Start of the Story

PR 20/20

We will be making new investments over the coming months in talent and technology to advance the agency. Now imagine if every one of those activities could be intelligently automated to some degree with smarter marketing technology. AI is not some abstract thing you see in sci-fi movies. But AI is not just in your consumer life.

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Prediction: 50% of media relations positions will be eliminated in 10 years

Communications Conversations

And where adoption of new approaches and technologies is the norm. But, look how much has changed in 10 years (keep in mind, in 2007, the iPhone was invented). daily newspapers (print and digital) fell 8% in 2016–the 28th consecutive year of declines. Where audience reach seems to be more fragmented by the day.

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Meet the Media: Craig Cole, Road Test Editor at Roadshow by CNET

Bianchi Biz Blog

I’m one of several road test editors at Roadshow , a division of the technology site CNET. The first one is a review of a 2016 Lincoln MKX ( [link] ) and the second is a first drive of the updated 2019 Honda Pilot ( [link] ). Basically, I do everything (or at least it feels like I do, LOL). .

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I Sold PR 20/20, but That’s Just the Start of the Story

PR 20/20

We will be making new investments over the coming months in talent and technology to advance the agency. Now imagine if every one of those activities could be intelligently automated to some degree with smarter marketing technology. AI is not some abstract thing you see in sci-fi movies. But AI is not just in your consumer life.

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10 Million Reasons to Make AI Education Accessible for Marketers

PR 20/20

We became HubSpot’s first agency partner in 2007, and then I wrote my first book, The Marketing Agency Blueprint, in 2011. That led me to launch Marketing AI Institute in 2016, create the Marketing AI Conference (MAICON) in 2019, and, most recently, introduce AI Academy for Marketers in 2020. which is when my career took its next turn.