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European Communication Monitor: a 15-year retrospective

Wadds Inc.

Trust as a constant A constant introduced by Tench was the concept of trust, which has been a steadfast concern for communicators and public relations practitioners since 2007. "It since 2016, [have] kept a very high position in our discussions," said Tench. It peaked with its most relevance in 2018," he said. Big data and algorithms.

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Rebranding an Innovative Tech Start-up that Revolutionized its Industry

The Hoyt Organization

A tech start-up, Auction.com, and the nation’s largest online real estate marketplace and considered the “eBay of real estate since 2007,” decided to change its name to Ten-X in January of 2016. Results From July 2015-June 2016, despite a significant name change and 100% rebrand, the program maintained the company’s media dominance.

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Join #PRStudChat on February 22nd for a Career Day Twitter Chat

Deirdre Breakenridge

Joe joined Atlantic Health System in 2016 to help elevate the organization’s social media strategy across all platforms. Joe attended Rowan University in Glassboro, New Jersey where he graduated with a degree in Marketing in 2007. Joe Colon, Social Media Strategy, Atlantic Health System.

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The Death of the Press Release.

Maxim Behar

1906–2007 The one-time ubiquitous emblem of classic PR, the press release, has technically been dead for a while now. An admittedly arbitrary but still plausibly precise date pinpointing the press release’s death might be November 6, 2007 — the day when Facebook launched its then vastly obscure, and today vastly dominant, Facebook Pages.

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Pledge your personal support to tackle ethnic diversity in public relations

Stephen Waddington

The PRCA Census in 2016 (opens as a PDF) identified a gap of five percent between the profession and the public, with 91% of practitioners identifying as white. The gap of four or five percent is a deficit of up to 2,500 black, Asian and ethnic minority candidates (BAME) according to Office for National Statistics UK employment data for 2016.

Publicity 122
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In Memoriam: Douglas Ann Newsom, Ph.D., APR, Fellow PRSA

PRSay

She received PRSA’s highest individual honor, the Gold Anvil Award, at the PRSA 2016 International Conference in Indianapolis. In an interview with campus publication TCU 360 in November 2007, Newsom explained her unique first name, which has been passed down through her family. She served as chair of the College of Fellows in 1992.

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Target for BME diversity in public relations underestimates issue

Stephen Waddington

PRCA data from 2016 suggest nine percent. 83,000 people work in public relations in the UK according to the PRCA 2016 Census. The Taylor Bennett Foundation is an important initiative founded in 2007. The CIPR’s State of Public Relations 2017 report, found eight percent of respondents identified as black, Asian, mixed or other.