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The Magical PR Strategy Question

Doctor Spin

Measure and adapt. Continuously measure the effectiveness of your PR strategy and be willing to adapt based on feedback and results. “Brand identity and brand image are essential ingredients of strong brands, and congruence between the two can enhance brand loyalty and adapt to changing communication environments.” link] 2 Nandan, S.

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Earned Media vs. Media Relations [PR Tech Sum]

Sword and the Script

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.

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The Anatomy of Attention

Doctor Spin

It’s often tested by asking people to perform two tasks simultaneously, like listening to a conversation while writing. This refers to measuring and evaluating attentional processes, often in clinical or educational settings, to identify attention deficits or disorders. 2005 Feb 22;272(1561):439–44. 2005 Feb 22;272(1561):439–44.

eBook 52
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Public relations and professionalism: work to do to realise full potential

Stephen Waddington

Chartered status was granted by the Privy Council in 2005 enabling it grant Chartered accreditation to practitioners. Chartered status is typically recognised a measure of competence within a profession. It may also have an aspiration to be a profession. However, it falls significantly short in both areas.

Publicity 167
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Sticky PR Measurement: Are We There Yet?

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Sticky PR Measurement: Are We There Yet? Measure me this How many times have you been asked, “Well, what is the value of public relations?” .&# or “Can you really measure that ?”

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Maxim Behar: Social media has made the world better and more understandable, don't be afraid of it!

Maxim Behar

They think that anything goes, that they can write and say whatever they want, tell bits of stories, even make them up, and in doing so have a frantic fight for more likes and shares. There you can write longer, share, and argue easier, illustrate with photos. We all need to learn how and what we speak, write, look like.

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The Extra Mile PR Strategy: Wow Your Customers

Doctor Spin

He argues that founders should not underestimate the power of compound growth and should measure their startup’s progress through weekly growth rates. Write a white paper or research report on a topic related to your industry. Write a guest blog post for a popular industry publication or website. McGraw-Hill Education.