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PR Has Evolved Since First ‘Public Relations Handbook’ in 1967, but Some Values Are Timeless

PRSay

About 2,200 local print newspapers have closed since 2005, cutting the number of newspaper journalists by more than half between 2008 and 2020. When we published the first “Public Relations Handbook” in 1967, the notion of social media, influencers, YouTube, Instagram, Snapchat, podcasts and search-engine marketing did not exist.

Handbook 181
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PR must grow up and appreciate the value of qualifications, learning and research

Stephen Waddington

It has a latent insecurity about its contribution to reputation and marketing. Exploring PR was originally conceived in 2005 as a collaboration between Ralph Tench and Liz Yeomans at Leeds Beckett University. We made a start at reflecting this by adding new material in the past few months as the book went to print.

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Earned Media vs. Media Relations [PR Tech Sum]

Sword and the Script

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. At the same time, the words vendors use have shifted.

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The Urgency for Marketing to Change. Now

PR 20/20

Below is an excerpt from the new book, Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit , written by Joe Pulizzi ( @JoePulizzi ) and Robert Rose ( @Robert_Rose ). Does What We Know Hold Us Back in Marketing? In each case, some part of their marketing and/or sales process was broken.

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Trust Me, PR is dead – long live public relations

Stuart Bruce

It’s just marketing, not PR. Can you remember who Time magazine’s person of the year was in 2005? The editor’s reply was: “F**k the research, just make it up… We’ll print it anyway.” Robert has been on a one man crusade to publicise the book and his ideas.

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The Anatomy of Attention

Doctor Spin

Printing marks the beginning of the end of the manuscript culture. 2005 Feb 22;272(1561):439–44. 2005 Feb 22;272(1561):439–44. 1 Schweizer, K., Moosbrugger, H., & Goldhammer, F. The structure of the relationship between attention and intelligence. Intelligence, 33(6), 589–611. Continue reading Let’s explore them: Alertness.

eBook 52
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The Bare Ass Booze Pitch

Bad Pitch Blog

Following current trends and today''s consumer preferences, Miller stripped his 2005 Chardonnay down to the bare essentials to reveal it''s au natural flavors. For more information about Chaddsford Winery and 2005 Naked Chardonnay, please visit the website at www.chaddsford.com or call 610-388-6221. -