2004, Brand and Community - Public Relations Today

Brands Must Show They Understand and Respect the LGBTQ Community, PRSA Webinar Panelists Say

PRSay

AUGUST 25, 2020

Featuring some of the country’s leading LGBTQ communications professionals, the event covered how PR practitioners can engage with and support the LGBTQ community. Panelist Ben Finzel, president of RENEWPR, spoke about how the Black Lives Matter movement affects the LGBTQ community, especially the Black transgender community. “It

Community

Community Brand Branding Resources

Onclusive + RepTrak Partner to Merge Reputation & PR Metrics

Onclusive

OCTOBER 22, 2020

In the post-COVID world, what companies say and do when times are challenging has a profound effect on how they are viewed by customers, employees, the community, and shareholders. Over the last decade, Onclusive has built and maintained the largest earned media database in the business.

Reputation

Reputation Analytics Corporate Government

Helsinki, Finland – Growth Path Ahead

Landis PR

APRIL 29, 2024

For us, communications is the world’s most powerful tool for change. Flow is a city festival in August that has been organized in Helsinki annually since 2004. The festival pays attention to its impact on the local community, residents, and the environment and works determinedly to cut down its harmful effects.

Metaverse for Marketing: Twice the Hype?

Shift Communications

FEBRUARY 10, 2022

Why brands should approach the impending rise of the Metaverse with caution. Not too long ago I wrote about Clubhouse , the now basically forgotten social media app that, for a fleeting moment (like a year), seemed to introduce a new medium to foster communication. Facebook, mind you, didn’t launch until 2004. 20 years ago.

Marketing

Marketing Social Media Meeting Groups

Earned Media vs. Media Relations [PR Tech Sum]

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.

Media Relations

Media Relations Media Print Software

Social Selling Secrets Masterclass

wiredPRworks

SEPTEMBER 30, 2020

Tailored to fit sales teams, CMO leadership retreats, association education and online learning upskilling, the first version of this course was created in 2004. Brand: based on personality, driven by reputation. Diligent Data Measure: turn up online presence and connections to create your own communities. * Igniting a movement.

LinkedIn Storytelling Facebook Measurement

NIL from a former student-athlete and professor perspective

Karen Freberg

JULY 3, 2021

When I officially retired in 2006, I ended my career as a 4x All-American, 2x SEC Conference Champion, 2004 Olympic Trials finalist, and was USC’s school record holder for 12+ years. The throwing community called this “self aggrandizing” at the time – it’s amazing how things have changed since then!

Analysis

Analysis Case Study Brand Branding

5 Great Girl-power PR campaigns you may have forgotten

5W PR

OCTOBER 22, 2018

By 2012, $800,000 in grants had been awarded to support community education in partnership with the Foundation for the National Institutes of Health. Duration: 2004-present. Co-opting the red dress icon of The Heart Truth, Go Red For Women launched in 2004 to target women for education on stroke and heart disease.

Engineering

Engineering Education Retail YouTube

How Harry’s very LA relaunch has only just begun

Mark My Words

MARCH 29, 2021

Now people desire to give back and give back support to the community.” The impact of generating more connections to his brand is an ongoing struggle for him. Two, three years ago the mindset was: ‘What’s in it for me, how can I get paid a shedload of dosh, how can I maximise my income?’

Corporate

Corporate Interviews Community Newspapers

The four Ps of public relations leadership

PR Conversations

OCTOBER 28, 2014

It also means that public relations professionals have to operate everywhere within the organisation , looking at structures, processes, physical premises, ways of working—everything—because these are where principles are really lived and this is where the organisation or brand narrative is really written, not by the keyboard of a brand journalist.

Leadership

Leadership Publicity Government Journalism

10 Tips to Become More Likeable

Cision

JUNE 29, 2015

Volunteering - In a 2004 study, volunteerism is said to increase overall well-being and happiness. Having a likeable brand can help you avoid crisis. Want more crisis communication tips? The community itself was pointed out to be representative of our affinity towards people with similar interests. Click here now!

Study

Study Writing Facebook Groups

3 former PR pros who made mid-career shifts and lived to talk about it

Communications Conversations

MAY 30, 2018

I’m also a consultant to Sprosty Network, and we’ve together worked over two years to build the brand for its RetailXelerator (RX) program (an innovation pipeline program for major corporations). I did go back to work at Fleishman Hillard for a summer while in grad school (2004). What do you do now (specific job and responsibilities)?

Apparel

Apparel Public Affairs Training Corporate

A CMO's Insights: Your Brand Can Save The World (Part 2)

MaccaPR

MARCH 24, 2016

Here, we share more of Mark's insights from our IABC/Maccabee event, “Can Your Brand Save the World?” By elevating the message and saying the Always brand stands for something bigger than just the product — yes, it’s risky, but it was a breakthrough attention-getter for the brand.”. You go back into the history of your brand.

Brand

Brand Branding Local YouTube

How to successfully advocate for transparency – Jamie Floer

Ethical Voices

SEPTEMBER 12, 2022

Joining me on this week’s episode is Jamie Floer, APR, CPRC, Fellow PRSA , the Communications Manager for the Toho Water Authority. How to protect your company’s reputation when other similar brands are having ethics failures. Our promise is that our customers, our community, and our employees trust that Toho cares.

Ethics

Ethics How To Employee Company

The Influence of Influencers: Ways Healthcare Brands Can Leverage Their Impact

Cision

SEPTEMBER 3, 2015

Brands need to keep these truths in mind when considering engaging with someone who is opinionated and who has a lot of social media followers. Social Influencers: Observations for Healthcare Brands. Obviously you want your brand to be aligned with key influencers in your market. Assets can become liabilities over time.

Healthcare

Healthcare Brand Branding Pharmaceuticals

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