Shift Communications

FEBRUARY 10, 2022

Why brands should approach the impending rise of the Metaverse with caution. Facebook, mind you, didn’t launch until 2004. Metaverse marketing opportunities for brands. Its real-world viability aside, brands around the globe will consider what their Metaverse marketing play should be. That’s what the hype said, at least.

Marketing 78

Marketing Social Media Groups Meeting 78

Stern + Associates

JULY 25, 2023

Chairman of Abercrombie & Fitch and senior advisor to Blackstone, Travis previously served as CEO of two iconic brands: Dunkin’ Brands and Papa John’s. At Dunkin’, the focus on maximizing speed and simplicity was a major contributor to Dunkin’ Brands’ $11.3 We studied Netflix passively.

Communications 62

Communications Retail Sports Leadership 62

ImPRessions - Crenshaw Communications

MARCH 7, 2018

His goal was to build competitive advantage for the American Tobacco Company’s Lucky Strike brand. Was Dove’s famous Campaign for Real Beauty , launched in 2004, a similar co-opting of a cultural moment? Unilever’s Dove aims to sell beauty products, and it used a powerful social issue to position its brand.

Corporate 189

Corporate Newspapers Government Company 189

PR in High Definition

MARCH 12, 2019

Allow me a brief retrospective: it’s 2004 and I’ve just graduated, but I’m visiting friends still at university. In 2004, the web was barely relevant to my life. One of them tells me about Facebook – ‘it’s the best thing ever!’ – but because I don’t have a university email address any more, I can’t use it.

Web 54

Web Energy Software Instagram 54

Shift Communications

APRIL 29, 2019

There are many good reasons to work with a high-profile ambassador, given their track record of increasing brand awareness; defining a brand image; and, ultimately, driving product sales. Nike regularly takes calculated risks with its ambassadors, because the sheer strength of its brand puts the company in a class of its own.

Sports 121

Sports Retail Consumer Examples 121

Karen Freberg

JULY 3, 2021

When I officially retired in 2006, I ended my career as a 4x All-American, 2x SEC Conference Champion, 2004 Olympic Trials finalist, and was USC’s school record holder for 12+ years. I am very grateful for this experience and I was thinking what brands and partnerships would I want if NIL was available when I was a student-athlete.

Analysis 80

Analysis Case Study Brand Branding 80

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.

Media Relations 148

Media Relations Media Print Software 148

Doctor Spin

MAY 30, 2023

The power of a brand. Barnum built a solid personal brand that became synonymous with spectacle and excitement. In today’s digital age, the importance of personal and corporate branding is paramount, and businesses can learn from Barnum’s ability to build and leverage his brand. Risk management. 3 Chryssochoou, X.

Publicity 52

Publicity eBook Ethics Resources 52

wiredPRworks

SEPTEMBER 30, 2020

Tailored to fit sales teams, CMO leadership retreats, association education and online learning upskilling, the first version of this course was created in 2004. Brand: based on personality, driven by reputation. Monitoring: Tune into buzz about your brand and the competition. Define: what Facebook means to your brand.

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

The Hoffman Agency

FEBRUARY 28, 2020

When looking at the ‘rebirth’ plot, there are few better business examples of a brand being forced to change (in this example due to its financial situation), and become better as a result. The arrival in 2004 of Jorgen Vig Knudstorp, an ex-McKinsey consultant, was the catalyst to a complete reversal of fortunes. Too many bricks?

Retail 36

Retail Print Financial Examples 36

Solo PR Pro

OCTOBER 5, 2021

When a former FDA commissioner became dean of medicine at the UCSF School of Medicine in 2004, Doug became his chief of staff and communications director, an incredible opportunity that allowed him to see how major research programs are put together and funded. In 1997, when USA Today moved him from D.C.

Meeting 97

Meeting Handbook Newspapers Government 97

5W PR

OCTOBER 22, 2018

Duration: 2004-present. Co-opting the red dress icon of The Heart Truth, Go Red For Women launched in 2004 to target women for education on stroke and heart disease. As a result, some 293 lives have been saved every day since 2004. Duration: 2004-present. Go Red For Women. Client: American Heart Association.

Engineering 22

Engineering Education Retail YouTube 22

Mindful Marketing

AUGUST 15, 2021

Through its 2004 “Real Beauty” campaign the personal care brand pioneered promotion based on the reality that beautiful people come in all shapes and sizes. Marketers increasingly seek to affirm all physiques but is their support of body positivity delivering an unhealthy message?

Pinterest 99

Pinterest Advertising Advertising Exercises 99

Sword and the Script

JUNE 7, 2022

million over five venture rounds since 2004. “The company’s team is predominantly located in offices in New York and India, all of whom will continue under the Onclusive merger.”. The terms of the deal were not disclosed. Crunchbase reports Critical Mention has raised $9.3 Critical Mention vs. TVEyes.

Software 85

Software Pitching Internal International 85

PRSay

SEPTEMBER 29, 2016

For the first 15 years, I managed a wide variety of accounts for leading consumer brands and organizations in the sports and lifestyle space. Since 2004, I have been the agency’s Chief Operating Officer and Managing Partner. Can you share more with us about your role at Taylor and what areas you oversee for those you work with?

Sports 60

Sports Social Media Guidelines Agency 60

Mark My Words

MARCH 29, 2021

The impact of generating more connections to his brand is an ongoing struggle for him. “This is all about the ongoing narrative, now,” adds Borkowski, referencing the Oprah Winfrey interview in which the Sussexes raised serious concerns about the Royal family’s handling of racism and mental health issues.

Corporate 60

Corporate Interviews Community Internal 60

PR Conversations

OCTOBER 28, 2014

It also means that public relations professionals have to operate everywhere within the organisation , looking at structures, processes, physical premises, ways of working—everything—because these are where principles are really lived and this is where the organisation or brand narrative is really written, not by the keyboard of a brand journalist.

Leadership 111

Leadership Publicity Government Journalism 111

Cision

JUNE 29, 2015

Volunteering - In a 2004 study, volunteerism is said to increase overall well-being and happiness. Having a likeable brand can help you avoid crisis. A study published in 2011 concluded that LKM increases overall happiness and perception of compassion. Want more crisis communication tips? Click here now! Ask for advice.

Study 120

Study Writing Facebook Groups 120

Waxing UnLyrical

MAY 20, 2012

I don’t know about you, but I could care less if the stock I bought at IPO had fallen to second place as a brand but doubled every fifteen months! May 12, 2004: 2 for 1. You can read his insights on the BrightBox Brand Marketing blog. was about 1.20 at IPO in 1996, topped out at 108.17 in December of ’99 and is 15.42

Facebook 105

Facebook Social Media Media Google 105

Communications Conversations

MAY 30, 2018

I’m also a consultant to Sprosty Network, and we’ve together worked over two years to build the brand for its RetailXelerator (RX) program (an innovation pipeline program for major corporations). I did go back to work at Fleishman Hillard for a summer while in grad school (2004). What do you do now (specific job and responsibilities)?

Apparel 106

Apparel Public Affairs Corporate Training 106

5W PR

NOVEMBER 14, 2023

Mean Girls cast reunites for a Walmart Black Friday ad – Lindsay Lohan, Amanda Seyfried, Lacey Chabert, and more from the beloved 2004 chick flick reunited in a Mean Girls themed Black Friday ad for Walmart.

Trends 78

Trends Fashion Film Viral 78

Bad Pitch Blog

FEBRUARY 20, 2006

You’re faced with a unique set of challenges when you’re promoting cult brands like Star Wars. Check out his good pitch and stay tuned to see why it doesn’t suck. -- From: GOOD PITCH Sent: Wednesday, May 5, 2004 5:28 PM To: Jonathan Wilde Subject: Story Idea: What if Darth Vader was a Maxim Intern Dear Mr.

Pitching 40

Pitching Ethics Creativity Web 40

MaccaPR

MARCH 24, 2016

Here, we share more of Mark's insights from our IABC/Maccabee event, “Can Your Brand Save the World?” By elevating the message and saying the Always brand stands for something bigger than just the product — yes, it’s risky, but it was a breakthrough attention-getter for the brand.”. You go back into the history of your brand.

Brand 48

Brand Branding Local YouTube 48

Ethical Voices

SEPTEMBER 12, 2022

How to protect your company’s reputation when other similar brands are having ethics failures. Back when I think I first memorized it in 2004 when I was testing for the APR, everybody remembers the HEFAIL, right? It’s great that the brand has the purpose for every single employee, and they understand it.

Ethics 94

Ethics How To Employee Company 94

Communications Conversations

MARCH 22, 2018

Candee reached out to me in about 2004 with a simple ask: volunteer with the PRSA programming committee. Kellie Weiland, senior director, employer brand and social recruiting. Candee Wolf, Founder, Wolf Olson Communications. Candee Wolf is probably one of two people, professionally, who have changed my life the most.

Meeting 51

Meeting Construction Local Internal 51

Mindful Marketing

NOVEMBER 30, 2018

For those who find a way to purchase e-cigarettes, there are plenty of choices-- over 460 different brands are competing for consumers. However, the biggest brand by far is Juul , which has about 72% of the market. Juul Labs, soared past $1 billion in sales after just its third year in business.

Chemicals 50

Chemicals Viral Consumer Study 50

Beyond PR

MAY 17, 2018

In 2004, Jon Forsythe was one of just a handful of Washington Post journalists who were given a video camera and told to go report on the news. Both Choi and Forsythe would consider using infographics or videos provided by brands, as long as they meet journalism quality standards.

Infographics 54

Infographics Print Real Estate Video 54

Cision

NOVEMBER 10, 2016

It was one of the first beauty brands to undertake research on a global scale and use key findings to create a meaningful ad campaign. Dove’s research on “The Real Truth About Beauty” (first commissioned in 2004 and then revisited in 2010 and 2015) highlighted a universal problem related to beauty and body image.

Data 292

Data Big Data Strategy How To 292

PR Conversations

JULY 8, 2016

8) recommendation to gather “referential adequacy materials” to supplement interviews, I used an “eclectic process” (Kincheloe 2004 p.2) Emotional labour and the pursuit of the personal brand: Public relations practitioners’ use of social media. Issue 2: Being a bricoleuse/bricoleur. Reflecting Greene’s (2014 p.8) Bridgen, L.

Interviews 51

Interviews Ethics Education LinkedIn 51

PR Conversations

JULY 8, 2016

8) recommendation to gather “referential adequacy materials” to supplement interviews, I used an “eclectic process” (Kincheloe 2004 p.2) Emotional labour and the pursuit of the personal brand: Public relations practitioners’ use of social media. Issue 2: Being a bricoleuse/bricoleur. Reflecting Greene’s (2014 p.8) Bridgen, L.

Interviews 40

Interviews Ethics Education LinkedIn 40

PR Conversations

JULY 8, 2016

8) recommendation to gather “referential adequacy materials” to supplement interviews, I used an “eclectic process” (Kincheloe 2004 p.2) Emotional labour and the pursuit of the personal brand: Public relations practitioners’ use of social media. Issue 2: Being a bricoleuse/bricoleur. Reflecting Greene’s (2014 p.8) Bridgen, L.

Interviews 40

Interviews Ethics Education LinkedIn 40

Mark My Words

JUNE 20, 2019

I for one am not persuaded by the shambolic, blonde and much-loved “buffoon” with a relentlessly cheerful brand of racism and homophobia. Is he really the best ambassador for ‘Brand Britain’? 2004: Writes The Spectator that Liverpudlian fans were drunk and therefore partially responsible for the Hillsborough disaster.

Brand 68

Brand Branding Journalism Leadership 68

Cision

JANUARY 29, 2016

There is a golden rule in PR that a brand should make a PR hit happen almost at every possible turn. You never want to be the brand representative that drops the ball and lets a broadcast or radio opportunity fall through the cracks giving it directly to your competitors. and 11:00 p.m. Nothing could stick. Trump was #winning.

Radio 120

Radio Journalism Interviews Crisis 120

Cision

SEPTEMBER 3, 2015

Brands need to keep these truths in mind when considering engaging with someone who is opinionated and who has a lot of social media followers. Social Influencers: Observations for Healthcare Brands. Obviously you want your brand to be aligned with key influencers in your market. Assets can become liabilities over time.

Healthcare 120

Healthcare Brand Branding Pharmaceuticals 120