Beyond PR

JANUARY 16, 2018

Other technology vendors often flaunt their ability to capture social amplification data, but in many cases, these are simply vanity metrics. This will help to inform their brand’s influencer strategy moving forward, ensuring they focus on those that have the largest impact on their target audience. .

Data 70

Data Retail How To Sports 70

Katie Paine's Measurement Blog

NOVEMBER 17, 2022

and Where is measurement technology leading us? Dashboards Gaetan Akinrolabu , corporate marketing and digital media strategy at Mirati Therapeutics , talked about his journey into the tech stacking world. But this year’s predictions painted a stark contrast to those we made at the first Summit back in 2003.

Measurement 40

Measurement Airlines Case Study Data 40

Beyond PR

OCTOBER 25, 2017

Unfortunately, for many comms teams, it can take large amounts of time and resources to plan and implement an effective earned media strategy that will drive these types of results. We’ve got several other technology investments in the works, so stay tuned, and we look forward to your feedback. About Jason Edelboim.

Communications 73

Communications Analytics Analysis Data 73

PRSay

MAY 5, 2016

Our strategy development started in 2012 coming out of the London Games; not only were we looking to maximize the immediate post-Games opportunities, but we were also setting the strategy and positioning for 2016 as part of the conversation. So PR pros will need to keep this in mind as they develop and implement their PR strategies.

Sports 60

Sports Pitching Print Local 60

PR Conversations

JULY 8, 2016

In my paper at this year’s International History of Public Relations Conference (IHPRC) I stepped outside my PhD topic (examining career strategies in PR) and offered a methodological focus. 2003) The turn to a narrative knowing of persons: One method explored. Reflecting Greene’s (2014 p.8) 2) of archival research.

Interviews 51

Interviews Ethics Education LinkedIn 51

PR Conversations

JULY 8, 2016

In my paper at this year’s International History of Public Relations Conference (IHPRC) I stepped outside my PhD topic (examining career strategies in PR) and offered a methodological focus. 2003) The turn to a narrative knowing of persons: One method explored. Reflecting Greene’s (2014 p.8) 2) of archival research.

Interviews 40

Interviews Ethics Education LinkedIn 40

PR Conversations

JULY 8, 2016

In my paper at this year’s International History of Public Relations Conference (IHPRC) I stepped outside my PhD topic (examining career strategies in PR) and offered a methodological focus. 2003) The turn to a narrative knowing of persons: One method explored. Reflecting Greene’s (2014 p.8) 2) of archival research.

Interviews 40

Interviews Ethics Education LinkedIn 40

PR Conversations

OCTOBER 11, 2018

More recently a study by Shannon Bowen (published in 2003) reported surprise among public relations undergraduates that the work was less glamorous than they had expected. It also connects with the concept of customised careers where adaptive strategies are used to respond to work-related changes and meet personal needs.

Communications 104

Communications Community Measurement Study 104

PR Conversations

MAY 24, 2016

In 2003, a British study jointly funded by (then) Institute of Public Relations and the Department of Trade and Industry noted “a cultural expectation that PR practitioners move jobs every 2-3 years”. The consultancy business is painfully aware that it is considered less than stable”. Radical changes needed to address career issues.

Publicity 41

Publicity Agency Study Mobile 41