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The Now and No of Engaging LGBTQ Audiences

PRSay

It’s a frightening time for LGBTQ people (and particularly for transgender people who are being singled out in discriminatory legislation) and a challenging time for the companies and organizations with the power to do something about it. We’re not a monolith, but companies and organizations ignore us at their peril.

Policies 165
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How Agencies and In-House Teams Bring Out the Best in Each Other

Cision

There’s a new trend in the creative world — more companies are building their own in-house teams for a range of creative work that used to be assigned to external agencies. There’s also less of a learning curve involved in working with internal team members. In the early years at AOL, we mostly did everything ourselves.

Agency 189
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Exploring Best Practices in Global Communications

PRSay

The Air China flight descended through the smog and I saw Beijing for the first time in 2003. My qualifications were that I knew the German/Mercedes and American/Chrysler sides of what was the world’s largest merged company. Let’s bring full-service expertise of the business to our internal clients. We’re diplomats.

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Props Can Help a Message Sink In, or Sink the Message

PRSay

26, two days before he became Twitter’s new owner and CEO, Elon Musk demonstrated the communications power of a good prop when he strode into the company’s headquarters carrying a porcelain sink and wearing a grin. The prop suggested Musk would remake the company, throwing everything at it, including the kitchen sink.

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A Guide to Pride Without Pandering

PRSay

If you’re a company interested in authentically engaging in Pride this year, then read on. It’s not your LGBTQ employees’ job to be the sole voice representing your company, and not all LGBTQ employees are able or interested in speaking out for you. Seek communications help. Know when to speak up and when not to. So do both.).

Employee 201
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Wuhan coronavirus: Trends and considerations for communicating during public health threats

Shift Communications

A version of this post originally appeared on the NATIONAL Public Relations blog , an AVENIR GLOBAL company. . With the first cases of the Wuhan coronavirus confirmed in Canada and the number of presumed cases increasing daily, there is growing concern about what the virus—and its impact—means for Canadians.

Trends 127
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How to Attain Fall Triumph in PR & Press Releases

Newsfile

7 Ways to Leverage the Power of the Fall Season in PR & Press Releases Fall-themed PR & press releases can help your company leverage the autumn season to boost its news reach and communication efforts. In fact, millions of people look forward to purchasing this drink every year since its introduction in 2003.

How To 95