Beyond PR
JULY 20, 2017
Now, we’re taking that to the next level with new multi-channel PR campaign management features including Google Analytics and Adobe Omniture integration; new Cision Influencer Graph features “You Might Also Like” and “Trending Influencers;” and expanded social monitoring, including Facebook, YouTube and Instagram.
Sword and the Script
JANUARY 10, 2017
It was interesting to see that a relatively new player like Squarespace ranked second while Blogger, which was acquired by Google in 2003, for a rumored $20 million trails further behind. Experience – and analytics data – tells me there is a fairly strong correlation between the success of a blog and the consistency of publishing.
PRSay
AUGUST 12, 2016
And, for the future trends of our industry, we should begin looking to analytics more in order to better determine what influences our media strategies, planning and implementation. Analytics changed sports during the Moneyball era in baseball with the Oakland A’s and I truly believe it is the next big trend in Public Relations.
Mindful Marketing
JULY 19, 2023
Retention.com makes a case for the legitimacy of its practices with a variety of alleged facts including: According to the US CAN-SPAM Act of 2003 you do NOT need an opt-in to send email marketing in the USA. Are there reasons why this business may not be legitimate? In Europe, you do; but in the US, you don’t.
Mindful Marketing
JUNE 15, 2015
Random Acts of Marketing, was published in 2003 and Drew and Australian marketer Gavin Heaton created the Age of Conversation series of crowdsourced books in 2007. The post SeeDepth Masters In Marketing Interview: Author And Marketer Drew McLellan appeared first on SeeDepth PR Analytics Platform. His first book, 99.3
Cision
OCTOBER 4, 2016
One of easiest assumptions to make is that algorithms are going to check your compliance with the CAN-SPAM act of 2003. When looking at algorithmic flagging we have to make assumptions. There are six key requirements of CAN-SPAM that you should be aware of: No misleading header info. Subject line should not be deceptive.
Norton's Notes
APRIL 23, 2015
In 2003, when Google introduced its alert system, the PR world (well us more geeky PR types) celebrated with delight as we believed we would no longer have to continuously check search engines for news and wait for the nasty photocopies to come through the post three weeks after the campaign.
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