Mindful Marketing
JULY 19, 2023
by David Hagenbuch - professor of marketing at Messiah University - author of Honorable Influence - founder of Mindful Marketing As a marketing educator, I take some pride in understanding organizations’ marketing and sharing it with others. The market for data brokering is huge – now a $138.9
PRSay
SEPTEMBER 19, 2019
Given the popularity of the PSL, which Starbucks began serving in 2003, this trend makes sense. Analytics company 1010data found that while pumpkin spice products available for purchase had risen by nearly 50 percent between 2015 and 2016, sales only went up 21 percent. Though autumn officially starts on Sept. And who knows?
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Mindful Marketing
JUNE 15, 2015
Drew McLellan has worked in advertising for 25+ years and started his own agency, McLellan Marketing Group, in 1995 after a five-year stint at Y&R. Random Acts of Marketing, was published in 2003 and Drew and Australian marketer Gavin Heaton created the Age of Conversation series of crowdsourced books in 2007.
Beyond PR
JULY 20, 2017
Now, we’re taking that to the next level with new multi-channel PR campaign management features including Google Analytics and Adobe Omniture integration; new Cision Influencer Graph features “You Might Also Like” and “Trending Influencers;” and expanded social monitoring, including Facebook, YouTube and Instagram.
Lauri Pehar Borsh
SEPTEMBER 9, 2014
This article (post) on Ragan.com, one of my regular daily go-tos for all the latest PR/Marketing news, says it all: Study: CEOs aren’t using social media to full potential. CEO.com and analytics firm Domo found that more than two-thirds of Fortune 500 chief executives have no social media presence at all. It’s overwhelming!
Cision
OCTOBER 4, 2016
Nearly any digital marketer will tell you that email is a preferable communications platform compared to social media. Spam filters aren’t discussed enough in the context of digital communications and marketing (specifically, avoiding spam filters). Many email marketers recommend batching your email blasts into smaller lists.
Beyond PR
OCTOBER 25, 2017
And, not only do they need to prove the impact, they need to do it at the same level of granularity as their marketing counterparts in the owned and paid media space. On average, brands are able to generate a 650 percent ROI for every dollar invested in influencer marketing. Pour Your Own Drink.
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