PRSay

SEPTEMBER 29, 2016

Our panel included Debbie Anglin, APR , principal of Anglin Public Relations ; Tim Berney , president of VI Marketing and Branding , and Doug Sorocco , director and shareholder at the Dunlap Codding law firm, all with locations in Oklahoma City. And again, this is true for government RFPs, also.

Ethics 60

Ethics Government Agency Creativity 60

Waxing UnLyrical

MAY 15, 2018

The most popular trends recognized by the survey for the next 12 months included storytelling at 79%, content marketing (71%) and thought leadership (67%). Marketing efforts are being automated, increasing the volume of messages and content being pushed out. The newsletter is available online at www.nedsjotw.com. Creative Commons CC0.

Survey 74

Survey Industry Communications Corporate 74

PRSay

FEBRUARY 27, 2017

After a lot of persistence, I was offered a PR internship with the San Francisco 49ers during their 2001 summer training camp. Throughout my 16-year career, I have worked for different companies in various PR and marketing roles and can attest to the lack of diversity in PR. This marked my beginning into the PR profession.

Conference 60

Conference Education Public Affairs Television 60

PR Conversations

JANUARY 29, 2016

In 2001, a British installation artist, Michael Landy, won a commission for his work, Break Down, that involved the destruction of all his possessions as a reaction to the consumerist society. Fifteen years later, as Davis has noted, promotional practice has become ubiquitous.

Publicity 40

Publicity Ethics Creativity Travel 40

Cision

JULY 20, 2015

According to one expert, word-of-mouth marketing isn’t a meritocracy (not entirely, anyhow). What I want to do in this piece is to use Berger’s word-of-mouth framework to highlight five businesses that have had success leveraging word-of-mouth marketing. Practical value. Want to build word-of-mouth?

Energy 120

Energy Viral Storytelling Community 120

Sword and the Script

JUNE 25, 2019

Those can count the loss of trust among customers, a hit for the brand, company reputation, and potentially, revenue. It can range from the technology tools marketing uses – to measures aimed at prevention and user education around the products sold. This also brings indirect costs. This goes beyond crisis communications.

Brand 105

Brand Branding Reputation Corporate 105

Beyond PR

JUNE 2, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. See how they market online. Are calls to action part of their marketing tactics?

Real Estate 57

Real Estate How To Web Case Study 57

Stephen Waddington

AUGUST 27, 2018

The first model is publicity or press agent, the second is public relations information model, the third asymmetric persuasion, and the final one — the two-way symmetrical model — has become accepted as a formal definition of best practice for communication in Western markets between an organisation and its audiences.

Communications 60

Communications Analysis Web Handbook 60

Mindful Marketing

JULY 28, 2015

We caught up with Paul to talk PR, journalism and branding – oh, and to find out what story crafting is. We use every tool in the PR toolbox to do that, including inbound marketing and social media. I’m not saying your brand is unimportant. I’m saying that your brand comes after your story.

Interviews 50

Interviews Communications Storytelling Marketing 50

Masters in Communications

FEBRUARY 12, 2022

So far, we've seen the development of targeted advertising, big data collection, analytics, and other digital tracking methods for more efficient marketing and information dissemination (called Big Data), all of which have potentially sinister as well as positive uses. Now, businesses use them to market products and services.

Ethics 52

Ethics Communications Print Television 52