Mindful Marketing

APRIL 10, 2021

Conceivably, the suit’s maker also would like its aftermarket products purchased for higher prices because such resale value reflects favorably on the brand, not unlike the way higher vehicle resale prices benefit automobile manufacturers’ brands. of trading volume on the New York Stock Exchange (NYSE).

Financial 65

Financial Banking Retail Sports 65

Sword and the Script

JANUARY 28, 2020

Its parent company has re-branded, rolled out integrations to other PR tech products it has acquired, and formally launched Notified in the US at a PR conference late last year. Notified was acquired by West Corporation in April 2019 for an undisclosed sum in April 2019. 2) Listen: simple searches and monitoring. 9) PR tech assessment.

Software 115

Software Tools Publicity System 115

PRSay

SEPTEMBER 29, 2016

Our panel included Debbie Anglin, APR , principal of Anglin Public Relations ; Tim Berney , president of VI Marketing and Branding , and Doug Sorocco , director and shareholder at the Dunlap Codding law firm, all with locations in Oklahoma City.

Ethics 60

Ethics Government Agency Creativity 60

PRSay

FEBRUARY 27, 2017

After a lot of persistence, I was offered a PR internship with the San Francisco 49ers during their 2001 summer training camp. One of her most noted clients was Toyota Motor Corporation in 1987. Toyota hired Tobin to improve its image and brand among the African-American community. and Nestle USA to name a few.

Conference 60

Conference Education Public Affairs Television 60

PR Conversations

JANUARY 29, 2016

In 2001, a British installation artist, Michael Landy, won a commission for his work, Break Down, that involved the destruction of all his possessions as a reaction to the consumerist society. Online Owned media becomes the easy to control option – although who really seeks out a digital magazine or corporate video?

Publicity 40

Publicity Ethics Creativity Travel 40

Cision

JULY 20, 2015

Here’s how Berger describes the value of stories as a delivery mechanism for buzz: “Virality is most valuable when the brand or product benefit is integral to the story. Over 900,000 Reserve and National Guard troops have been mobilized to active duty status since 9/11/2001.

Energy 120

Energy Viral Storytelling Community 120

Sword and the Script

JUNE 25, 2019

Those can count the loss of trust among customers, a hit for the brand, company reputation, and potentially, revenue. So, I thought was interesting to see an experienced marketing and communications leader from the cybersecurity community, categorized the notion of brand under risk. This also brings indirect costs.

Brand 107

Brand Branding Reputation Corporate 107

Bad Pitch Blog

MARCH 26, 2009

Faced with shrinking newsroom staffs and resources, plus far heavier workloads, journalists today can’t afford that brand of cynicism. One of the coolest things about being a really informed person is that you’ll be brimming with fresh ideas, from fashion to corporate management. No, they want help from good sources.

Sports 41

Sports Pitching Trends Fashion 41

Cision

SEPTEMBER 30, 2015

While the concepts underlying corporate social responsibility (CSR) are hardly new , our current framework of understanding for CSR in the United States started roughly in the 1950s. In 2001, France was one of the first countries to require CSR reporting, though initial compliance was low.

Media Relations 120

Media Relations Trends Media Corporate 120

Stephen Waddington

AUGUST 27, 2018

The first phase of study that led to the Excellence Theory consisted of quantitative, survey-based research of more than 300 organisations in Canada, UK and US, including a cross section of corporations, non-profit organisations and government agencies. People have always talked about organisations and brands.

Communications 60

Communications Analysis Web Handbook 60

Bad Pitch Blog

JANUARY 27, 2010

De-Hyping David "@carr2n" Carr In October 2001 I read something in the New York Times that made me think hype was Apple’s only bet—and maybe the brand new “iPod portable music player,” as the Mac device was then known, might not be as substantial as its over-the-top pre-release made it to be.

Media 40

Media Wikipedia Journalism Print 40

Masters in Communications

FEBRUARY 12, 2022

On September 11 th , 2001, a British MP said "this is a good day to bury bad news" as the world focused on the 9/11 attacks. She subsequently developed her own fashion brand and became a successful businesswoman. Developed from corporate communications, it soon applied to mass media to the public (38). style vs substance.

Ethics 52

Ethics Communications Print Television 52