Sword and the Script

APRIL 16, 2019

While they did and still do cover some financial transactions, there just wasn’t a whole lot of appetite for product announcements among the media when I was in that role. While I’ve dabbled a bit with product reviews – there are two more in the works for BuzzSumo and OnePitch – I’d want to do more.

Survey 71

Survey Technology Corporate Financial 71

PRSay

SEPTEMBER 29, 2016

Ethical Considerations: Protection of Intellectual Property in Client & Agency/Consultant Relationships. The professional relationship between clients and agencies/consultants often begins with the development of a request for proposals (RFP). It is followed by an agreement or contract for services and associated work product.

Ethics 60

Ethics Government Agency Creativity 60

Sword and the Script

MARCH 19, 2018

Ned is a retired senior naval officer who launched the “ Job of the Week ” (JOTW) email newsletter in 2001 as a free resource for PR pros looking for work. For any agency – marketing, advertising, PR, creative or otherwise – the message behind the data is pretty clear: clients value results not your awards.

Survey 74

Survey Trends Communications Storytelling 74

Waxing UnLyrical

MAY 15, 2018

If they’re not currently engaged with an agency, most communicators have either had an agency relationship in their past or can look forward to having one in the future. When it comes to hiring an outside agency, 54% said they brought an agency on board when they needed an extra set of hands. The Latest & Greatest.

Survey 74

Survey Industry Communications Corporate 74

Mindful Marketing

JULY 28, 2015

Our focus is on companies with complex products and services, so we work primarily with businesses that sell to other businesses. To us, storytelling is far more than a technique or tactic or cute parlor trick, though plenty of agencies that claim to be storytellers are mostly relying on story as one of those kinds of tools.

Interviews 50

Interviews Communications Storytelling Marketing 50

PR Conversations

JANUARY 29, 2016

In 2001, a British installation artist, Michael Landy, won a commission for his work, Break Down, that involved the destruction of all his possessions as a reaction to the consumerist society. Apparently Paid media is a New Age Model of PR (warning that’s a link to an agency’s promotional post!).

Publicity 40

Publicity Ethics Creativity Travel 40

PR 20/20

SEPTEMBER 21, 2017

These are the questions we sought to answer in spring 2015 when I launched an internal initiative named Project Copyscale at my content marketing agency, PR 20/20. In other words, these technologies are just scratching the surface of what their products will be able to do in the months and years ahead. Predict churn. Design websites.

Marketing 53

Marketing Software eBook Technology 53

Flatiron Communications

APRIL 15, 2015

From Wikipedia : “Steve Jobs was quoted as saying that it was ‘as big a deal as the PC,’ though later sources quoted him as saying when first introduced to the product that its design ‘sucked.’ It had migrated to the agency’s lifestyle marketing communications team.

Wikipedia 28

Wikipedia Transportation Interviews Viral 28

Stephen Waddington

AUGUST 27, 2018

The first phase of study that led to the Excellence Theory consisted of quantitative, survey-based research of more than 300 organisations in Canada, UK and US, including a cross section of corporations, non-profit organisations and government agencies. PG Tips has created less than one per cent of this content.

Communications 60

Communications Analysis Web Handbook 60

Masters in Communications

FEBRUARY 12, 2022

It made written communication open to the masses would eventually led to affordable books and cheaper production of printed material. Such information sheets continued and there is some evidence of private ownership over such products in China in the 16th century. False Advertising Advertising exists to sell products and services.

Ethics 52

Ethics Communications Print Television 52