Agility PR Solutions

MAY 6, 2024

As a PR professional today, digital accessibility is not just a technical requirement; it’s a strategic asset that can significantly enhance your toolkit. By ensuring your digital content is accessible, you not only comply with various legal standards but also open your brand to a broader audience, enriching user engagement and ultimately positively impacting your […] The post Why digital accessibility should be part of every PR professional’s strategy appeared first on Agility

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5W PR

MAY 7, 2024

The recent Disrupt HR Event hosted at Fairleigh Dickinson University in Northern NJ provided a platform to delve into the intricacies of generational differences in the workplace. After the chance to mingle, attendees had the opportunity to listen into an insightful discussion on the evolution of work dynamics and solutions to bridge the generational gap. 5WPR’s Chief People Officer, Erica Kirwin, and Technology Vice President, Steph Hadas, led a presentation titled “Generational Differenc

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ImPRessions - Crenshaw Communications

MAY 1, 2024

Much of the recent news surrounding Diversity, Equity and Inclusion of late is negative. DEI programs have been banned in states like Texas, and the backlash hasn’t stopped there. Axios reports that businesses have “ backed away from DEI programs over the past two years in the wake of widespread attacks from lawmakers , high-profile rich guys and conservative activists.” NPR, which ramped up diversity efforts to combat Covid-era viewership decline, is facing a double-whammy of

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Agility PR Solutions

MAY 1, 2024

Shaping the public’s perspective of your brand can be achieved through several public relations initiatives. If you’re looking for a holistic approach to PR, the PESO model might be the answer for you. In this article, we’ll discuss the PESO model’s ins and outs. We’ll cover what the PESO model is before we dive into […] The post Decoding the PESO model: A comprehensive guide for PR appeared first on Agility PR Solutions.

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Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Steve Barrett on PR

MAY 2, 2024

The mission to distinguish nuggets of wisdom from the torrent of BS around the impact of artificial intelligence on communication must be top of mind for all PR pros.

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Sword and the Script

MAY 7, 2024

It’s been pretty quiet this month in PR software; that’s starting to look like it’s going to be characteristic for the year On the first Tuesday of every month, I sort through the news from the PR software community in a summary post like this one. It’s been pretty quiet this month, which is starting to look like it’s going to be characteristic of the year.

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PRSay

MAY 3, 2024

You can download a copy of “Tackling Misinformation: The Communications Industry Unites” here. Comms pros can find more resources on the topic from PRSA here. A new poll finds that about half of Americans (53%) say they’re extremely concerned or very concerned that news organizations will report inaccurate information during the 2024 presidential election.

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Axia PR

MAY 7, 2024

Industry professionals should stop using these two words interchangeably. A “communications strategy” or a “communication strategy.” Your company’s “corporate communications department” or “corporate communication department.” It’s all the same, isn’t it? Not exactly.

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Buchanan PR

MAY 3, 2024

Image by 200 Degrees from Pixabay Sponsored content. Branded content. Paid content. No matter what outlets call it, there’s no argument that it’s common to see news outlets publishing these pay-for-play posts. If you’re unfamiliar with this term, this is when a company pays a publication to publish an article. With social media breaking news before readers get to their websites and ad blocking apps causing decreased ad revenue, news outlets are looking for ways to bring in more money from consum

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Bianchi Biz Blog

MAY 6, 2024

I am an Editor for FleetOwner , a commercial vehicle brand primarily serving executives and maintenance management of commercial truck fleets that operate five or more vehicles. As editor, I write articles and manage multimedia content for the brand. I joined the commercial vehicle space just this February, after working for the same company on water infrastructure brands for just under three years.

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Agility PR Solutions

MAY 6, 2024

For sustainability supporters (everybody?), the good news is that what has been a highly demanded consumer mandate is soon to become official legislation in some areas (or greatly expanded where it exists), with sustainability reporting soon to be required throughout the EU and in California, with other areas surely to follow suit in the near […] The post As sustainability reporting legislation looms, 3 in 4 businesses are not ready—with some possibly years away from meeting required stand

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NewsWhip

MAY 1, 2024

Since our founding, NewsWhip has been dedicated to being the most quantified and real-time technology for media and social media monitoring. We want to make it possible for our users to understand the stories shaping the world – as they are happening. Unsurprisingly – in recent years, AI has played an increasing role in our products, and how they are used.

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Axia PR

MAY 5, 2024

Editor’s note: This article was produced using automated technology and then edited and verified for accuracy by a member of Axia Public Relations’ editorial team. As technology continues to evolve, PR agencies should look for ways to stay ahead of the curve. Artificial intelligence is becoming increasingly popular and accessible, and we’ve seen industries adopt and adapt to the new technology — and public relations is no exception.

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

HMA Public Relations

MAY 2, 2024

Want to find out how to cut through the noise and capture journalists' attention? Learn more in the latest blog post from Mikayla Koppy, where she shares the keys to effective media relations and media training today, drawing insights from a recent episode of the PRGN Presents Podcast. Take a look!

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Media Training Training Media Relations Media 81

OnePitch

MAY 2, 2024

Keeping a finger on the pulse of news and relevant trends across your clients and their competitors may seem like a simple skill to have in your PR toolkit , but it’s an essential one that not only provides value but shows you know your stuff. Particularly in the age of near-ubiquitous AI applications , there’s never been a better time to sharpen up your monitoring chops.

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Agility PR Solutions

MAY 6, 2024

The first fear many employees had when Generative AI steamrolled into business operations was that the tech would displace their jobs, and leaders soon began quelling those fears by stating that if anything, the opposite was true—more manpower would be necessary to optimize AI’s output. But new research from young professionals’ support platform Intelligent.com examining […] The post AI will take jobs away after all: 8 in 10 companies plan to lay off recent college grads this year because

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Stern + Associates

MAY 6, 2024

The best part of Brandon Pantano’s job is helping leaders, brands and businesses use the latest marketing best practices to improve their bottom lines. From shaping brands using integrated marketing strategy to business development to SEO, the role of a digital marketer has the power to transform. When it comes to digital marketing, it’s important to take an approach that aligns with each organization’s unique business needs—leading to the creation of cross-channel strategies meticulously crafte

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Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

Crisis

Axia PR

MAY 1, 2024

Consider these best practices and industry examples to weave newsjacking into your PR strategy. If you caught our blog post about newsjacking and how it can increase your visibility and boost sales, you might have been left wondering exactly how to get started putting this tactic into practice. We’re back with more on how you can find the right stories for newsjacking and examples of how to execute this in the media.

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Solo PR Pro

MAY 7, 2024

Public Relations professionals know the power of cultivating a strong brand. We spend our days crafting powerful stories and giving life to vision through meticulous planning and thoughtful execution. Yet, we often push our own brand building to the bottom of our priority list. As a solo PR pro, personal branding is a vital component of your business strategy.

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Burrelles Fresh Ideas

MAY 7, 2024

While AI plays a valuable role, human analysis remains crucial for generating actionable insights and evaluating key performance indicators (KPIs) that accurately measure PR campaign effectiveness. In this time of transformation, there is increasing pressure on PR professionals to demonstrate how their activities are driving business results through measurement and reporting.

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Agility PR Solutions

MAY 5, 2024

Virtually every brand and business out there knows that video marketing is critical today, and they’re getting off to a good start—but new research from video technology platform Cloudinary reveals that it’s post-production challenges that are causing problems, and that brands will struggle to scale their video usage and harness critical customer engagement opportunities if […] The post New research finds brands are struggling to deliver video-rich experiences at scale appeared first on Ag

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Communication professionals can sometimes face difficult questions from internal stakeholders about the impact of their PR marketing initiatives. We know that nearly half of these professional say they need help with turning their PR data into actionable insights; and at least 20% don’t think they can measure their campaigns at all—but what if we told you all these obstacles can be easily combatted if you implement a few key habits.

Communications

HMA Public Relations

MAY 6, 2024

11 years since her first #MediaMonday feature, Cynthia Sassi, president and founder of Fabulous Media Group, returns to share an exciting update on her company's expansion and the stories she is looking for nationwide. Meet Cynthia and learn more about her fabulous outlets in this post.

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Axia PR

MAY 1, 2024

Google vs Tesla: The ultimate corporate communication showdown College protests showcase need for effective leadership communication 60-second close: Strategic communication requires the right perspective

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OnePitch

MAY 7, 2024

Anthony L. Fisher is the senior opinion editor and a columnist for The Daily Beast, and also writes the “Calling Balls and Strikes” newsletter on Substack.

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Institute for Public Relations

MAY 7, 2024

IPR is featuring research and some of the many AAPI pioneers who have had an impact on the world today in celebration of AAPI Heritage Month. The Pew Research Center analyzed Asian Americans experience, attitudes, and views on their identity and diverse cultures. A survey of over 7,000 Asian American adults was conducted from July … Continue reading How Well Connected do Asian Americans Feel to Each Other?

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Survey 52

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Agility PR Solutions

MAY 5, 2024

We live in a world of digitalization that rapidly switches from physical paperwork to electronic. That creates massive amounts of data you need to store and protect. Cybersecurity knows numerous ways to keep terabytes of vulnerable information safe. Nonetheless, cybersecurity breaches happen. They cause damage not only to the property and value of companies but […] The post The role of PR in crisis management during a cybersecurity breach appeared first on Agility PR Solutions.

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Culpwrit

MAY 1, 2024

As college commencement season begins, some four million graduates are deciding whether they’ll receive their degrees in person or by mail. Having made the wrong decision decades ago, I felt a need to urge 2024 grads to do as I say, not as I did. Walk! Most graduates this year missed their high school… Continue reading Commencement: To Walk or Not to Walk?

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Wadds Inc.

MAY 1, 2024

Publishers are facing a new threat of disintermediation and revenue loss from the use of their content to train AI systems. Large language models (LLMs) such as Claude, Gemini and ChatGPT are only as good as their training data, which is often sourced from large chunks of the internet, Google Books and Wikipedia. These models require regular updates with contemporary data to stay up-to-date.

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