PRSay

NOVEMBER 12, 2020

But one of the most important things for communicators to analyze right now is the way the pandemic has affected journalists, who are our most important relationships in the PR profession. Life today is very different than it was a year ago, whether that’s work or everyday life. Journalists have lives, too.

Journalism 211

Journalism Report Interviews Meeting 211

Solo PR Pro

MARCH 31, 2020

In this age of social distancing, it is been more important than ever to be more intentional about connecting with our fellow humans. Now more than ever we need to be a community, so it feels right to bring back our popular Twitter chats. We look forward to connecting with you!

Course 96

Course Crisis Twitter Community 96

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

As machine-learning algorithms grow more sophisticated, it’s natural to assume the worst. Most experts doubt that neural net-powered artificial creativity can ever equal true human creativity. So, why aren’t we lucky creative services types taking advantage of this? Why does it matter? What does it value?

Marketing 173

Marketing Storytelling Creativity Privacy 173

Stern + Associates

SEPTEMBER 29, 2022

And now you – and your organization – have been hacked. Some attacks are more obvious than others, but malicious actors are getting more and more creative with their tactics, feeding off human behavior to access what we want to keep sacred. Chris Painter: The Cyber Threat Landscape and Why You Should Care.

Government 62

Government Policies Technology Internal 62

Bianchi Biz Blog

FEBRUARY 22, 2024

For more than 30 years our firm has worked with many traditional automotive suppliers, as well as new suppliers for electric vehicle, connected car, V2X, ADAS and autonomous vehicle technologies of all sizes to help support them in the North American automotive industry. We can reach our customers via social media.

Automotive 65

Automotive Technology SEO Engineering 65

Shift Communications

NOVEMBER 9, 2022

Some are sitting much better than others, and they’re the reminder we all need on how to manage these announcements, especially as they seem to be coming with greater frequency and scale. Between the media and the echo chamber that is now LinkedIn, the impact of layoff communications is big and immediate.

Employee 78

Employee Twitter Policies Agency 78

Communications Conversations

APRIL 1, 2021

So, let’s hear what’s up with Kristina’s new gig and learn a bit more about what makes her tick. It’s definitely a different part of the financial world than I’ve been in for most of my career, but there are some similarities. Would you ever go back? Would I ever go back? Why or why not?

Financial 148

Financial LinkedIn Groups Sports 148

Presspage

AUGUST 9, 2023

The industry is more complex, yet agile, than a few years ago. As companies look to streamline their value chains, all while cutting costs, more business executives are using innovative technology to redefine their relationships with investors. Improve business disclosures and enhance overall credibility.

Strategy 78

Strategy Technology Tools Government 78

Flack's Revenge

DECEMBER 20, 2018

And social, with its free and open access; bountiful, ever-shifting demographic landscapes; bright, new shiny platforms; trolls and black holes, represents an ocean of opportunity marketers simply cannot afford to ignore. Of course, there are challenges, but in the ever-evolving business of social PR, fortune goes to the brave, and the smart.

Marketing 244

Marketing Facebook Social Media Community 244

Cision

FEBRUARY 13, 2017

This month, The Museum of Public Relations at Baruch College in New York City will kick-off the first-ever Black PR History Month! Its goal is to help diverse students and young professionals feel a greater connection to a field whose history has long been depicted as dominated by white men. She died last August at age 98.

Facebook 241

Facebook Industry Resources Course 241

PRSay

MAY 3, 2019

Here’s what’s important about this exercise: The average number of viewers for those shows was 38 million in 1998, 27.8 Keep in mind that more people are watching “ episodic video content ” when you factor in all the streaming and cable options we have now. More people than ever consume news.

How To 120

How To Education Exercises Newspapers 120

Stern + Associates

NOVEMBER 16, 2023

And that’s what I’m trying to do.” – Tova Friedman, The New York Times Bestselling Author of “The Daughter of Auschwitz” In the digital age, we have access to more information than ever before – but somehow, knowledge of the horrors of the Holocaust is slowly eroding.

Survey 62

Survey Groups Storytelling System 62

Sword and the Script

MAY 17, 2022

Deals in B2B are increasingly complicated and more likely to be scrutinized by top executives and the finance department. Buyers now exercise more due diligence than ever before, conducting more research and engaging in more conversations with vendors and third parties,” according to Forrester.

B2B 111

B2B Study Survey Comparison 111

Deirdre Breakenridge

OCTOBER 16, 2014

So mehow, trends, topics and making connections in social media ( PR Expanded ) sounds like it would take a lot more than 20 minutes to explain. Instead, you want to understand and counsel businesses on why and how the public uses these technologies. The disruption is never-ending. We can’t afford to be reactive anymore.

Big Data 250

Big Data Data Education Internal 250

Sword and the Script

MARCH 31, 2020

Buyers were taking in content before talking to sales even before the Coronavirus hit; now is a great time to double down on content marketing Today is the last day of the first quarter of 2020. Put simply, now is not the time to teach fire safety to an audience whose house is burning down. Here are their answers: 1. Since many (most?)

Content Marketing 114

Content Marketing Marketing Advertising Advertising 114

Cision

MARCH 17, 2017

I made the connection that through a career in fashion public relations, I could combine my skills and interests to help designers and other creative minds build and maintain successful businesses. I wanted a means to continue the relationships I had built while learning more about the profession by interviewing practitioners.

Fashion 227

Fashion Travel Interviews Instagram 227

Ethical Voices

DECEMBER 18, 2023

Right now in the managing director role, I am mostly tasked with growth, working on reducing churn, exceeding client expectations, and creating relationships that are more strategic than tactical with our people. What is the most difficult ethical challenge you ever confronted? I really like telling stories.

Ethics 105

Ethics Data Training Agency 105

Cision

JULY 31, 2017

As the industry evolves, companies and brands might find it more difficult to control their own destinies with consumers. It’s more important than ever for companies to invest in owning conversations with their consumers — and two of the most important tools for doing so are social media and email marketing.

Strategy 215

Strategy How To Social Media Consumer 215

Prohibition

SEPTEMBER 13, 2022

Here we look at the use of influencers on TikTok and how brands can benefit from the ever-growing social networking app. Influencer marketing is an important part of any brands social media strategy, it’s a great way for brands to connect with their target audience and impact any purchasing decisions through an authentic brand voice.

Brand 118

Brand Branding Video Social Media 118

Konnect Agency

NOVEMBER 23, 2021

Nothing seems to ring more true than how quickly 2021 flew by! Why You Need A Public Relations Agency To Help You Keep Up With Trends. The worlds of PR, marketing and communications are ever-changing and rapidly evolving, particularly in the digital era we live in. are safe for now.

Trends 119

Trends Publicity Communications Marketing 119

Victorious PR

NOVEMBER 4, 2022

You may be able to count 10 off of the top of your mind, but I promise you, there are so many more. More importantly, have you ever read an article and thought, “Wow, I never thought these two were connected like that?”. Why write about one when you can write about two?! They Complement Each Other.

Real Estate 52

Real Estate Writing Industry Agency 52

PR Fuel

JANUARY 10, 2022

Did you know that the traditional press release is still used, more than ever? SuperWidget features an easy-to-use interface touchscreen panel and it can connect to the user’s smartphone, allowing them to operate it from anywhere in the world. Key Points: Introduce your new product and why it’s innovative.

How To 105

How To Examples Interviews Company 105

Mindful Marketing

JULY 16, 2022

— apparently plenty of people in one of the world’s largest accounting firms, but why? The company that found itself the focus of the humiliating headline was none other than Ernst & Young (EY)—one of the Big Four public accounting firms. Who would cheat on ethics?—

Ethics 89

Ethics Pharmaceuticals Corporate Financial 89

Stern + Associates

APRIL 13, 2023

Changes to the world’s climate are becoming harder to ignore, and businesses around the world see its impact on society more each year. The Planetary Purpose of Business More and more companies are asking why: What’s the purpose of business beyond profit? If we exist for more than short-term gain, what “more” do we serve?

Policies 93

Policies Energy Government Crisis 93

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

Now more than ever, public relations recruiters prioritize writing skills. Yes, visual content is very important in what we do, and we’ve woken up to the power of podcasts, but don’t underestimate written-word content. It’s more useful to think about persuading and educating rather than selling.

Writing 147

Writing Storytelling Pitching Creativity 147

PR 20/20

JANUARY 6, 2023

That means—in today’s digital-centric world— your website is more important than ever , no matter the industry. These keywords can be used in the body copy, titles, meta descriptions, and tags across your website’s products, blog posts, news articles, and more. A few of these include: Our free Website Grader tool.

Engineering 86

Engineering SEO How To Resources 86

PR 20/20

JANUARY 23, 2023

Y our website is your most important marketing and sales asset. And a well-optimized, easy-to-navigate website is more important than ever because the buyer’s journey has gone digital. Take note of how they looked three or five years ago vs. now. It’s true. Consider these your routine website updates.

Mobile 72

Mobile Case Study Google SEO 72

Waxing UnLyrical

MARCH 21, 2019

That speaks very strongly to me at this point in my life right now as I’m taking on a more analytics focused role in my job. Since the very first smartphones came into being , we’ve been staring at that blue glow more than looking up at the people around us (I know, I know. In 2018, we spent more than 3.5

Technology 100

Technology Communications Training Newspapers 100

Maxim Behar

SEPTEMBER 10, 2023

With my good friend of more than 50 years King Simeon and with you. Now I find the country again so beautiful and charming, and ever so unfamiliar. We need more Brits to know about what your country is about, about the people, but also about the opportunities to invest here, to do business, to learn about your culture.

Hotels 64

Hotels Course Meeting Local 64

Barokas

DECEMBER 5, 2019

And now, here we are. Some bloggers hold as much or more sway than a top New York Times reporter. Video is now an integral part of marketing for all businesses. now want to know, “How can we go viral?”. It’s with these important elements in mind that we approach planning for our clients.

Strategy 78

Strategy Media Storytelling Pinterest 78

Stern + Associates

JANUARY 12, 2023

A disturbing trend started to emerge in 2022: more and more women leaders are leaving their companies, and the gap between the rate at which women and men were leaving is the largest it’s ever been. Part two of this story ( click here to read part 1 ) uncovers more reasons why women are stepping away from their companies.

Company 62

Company How To Employee Groups 62

Karen Freberg

JANUARY 14, 2021

Each year brought forth new examples, best practices, cases, and insights that helped me be more informed and up-to-date as a professor. Teaching social media is still a constant prep (more than ever!) The timing aspect of what we are seeing is an important variable. Now, they are on more than 10+.

Social Media 88

Social Media Media Resources Creativity 88

PR 20/20

SEPTEMBER 28, 2020

Digital is more important than ever—both in the way we market to our leads and customers, and the technology we use to communicate with them. That’s why we need a great digital experience, and a tech that is powerful, easy to use, and cross-departmental friendly (think: marketing, sales, service). Team management.

Enterprise 98

Enterprise Knowledge Base Conference System 98

Deirdre Breakenridge

APRIL 25, 2017

Now you may say, “But, I’m already learning online and through social media every day.” Did you ever start reading a book and you immediately notice there are words which are not familiar to you? But, now, you can just ask Alexa. Plus, when your smartphone is not easy to access, she’s even more convenient than Google or Siri.

Reddit 236

Reddit YouTube Google Course 236

Contently - Strategy

AUGUST 11, 2022

As two marketing professors put it in a 2020 Harvard Business Review article : “Firms that maintain their marketing spend while reallocating it to suit the context … fare better than firms that cut their marketing investment.” When the budget runs out, you’ll have to spend more to keep seeing results.

Content Marketing 105

Content Marketing Marketing Strategy Consumer 105

Cision

NOVEMBER 7, 2016

But really, you can do a self-check of what you read online and see that you are (most likely) drawn to content that has more structure than not. What I hope you take away from this post is that there are some very simple things you can do with your content that will make it more aesthetically pleasing to your readers.

How To 308

How To Tools SEO System 308

Flack's Revenge

APRIL 24, 2018

The NY Tech Meetup mail list is a great way to keep up with the local tech community and make connections. It is a good question, why PR is misunderstood in the first place. Every day founders, developers, service providers, journalists and VCs hold forth on a range of tech and entrepreneurship topics. MYTH 3: PR is not rocket science.

Agency 159

Agency Strategy Crisis Management Pitching 159