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Overcoming Three Common Product Launch Challenges

Spin Sucks

Launching a new product and ensuring its success isn’t always a walk in the park. Brandon Leibowitz looks at some of the most common product launch challenges, and shares some tips on how you can overcome them. The post Overcoming Three Common Product Launch Challenges appeared first on Spin Sucks. There are a number of challenges you’ll need to overcome.

3 Ways to Screw up Your Product Launch

Shift Communications

For a start-up in the Valley – and for just about any technology company out there – a product launch is a major milestone. Many elements are working in tandem to get the product ready for prime time. Here are the three ways that we typically see product launches go wrong. What’s interesting about this product? This is typically a 4 week process, amigo.

How to Plan Content for Your Product Launch

Beyond PR

When brands launch a new product or roll out a product update, there’s a pretty standard slate of communications methods to rely on. Product collateral, email, social media, demo videos, advertising, press releases and events are all common product marketing tactics. How will your content support the product launch? What is the call to action?

How To: Measure Success For a Product Launch

Waxing UnLyrical

And, when I decided to launch my consulting practice in 2014, I initially measured success by how many clients I had (I launched with two) and how much money I was bringing in (I was above water). I wanted to continue to earn passive income for products I had built, instead of sacrificing the sweet sunshine day-in and day-out in front of a computer. Guest Post by Elise Perkins.

Product Launch Lessons from Taylor Swift

Shift Communications

This is exactly what we do in PR as we approach programs for new clients and new product launches. Each product launch you promote in your career will be a learning experience and will help prepare you for the next one. CES, the baby boom of product launches, is just around the corner. Public Relations product launchNow finally, “Shake It Off!”

Four Marketing Lessons from the Success of Hamilton

Spin Sucks

Robert Glazer shares four lessons every marketer can take from the success of the widely popular production. Related Stories Overcoming Three Common Product Launch Challenges Where Does an Ultra Cool Content Marketer Go for Work? The post Four Marketing Lessons from the Success of Hamilton appeared first on Spin Sucks. The Hottest Trends In Digital Marketing Automation.

The Big Question: What is the Worst PR Advice You’ve Ever Received?

Spin Sucks

Social Media The Big Question amplify your product launch contributed content deleted social media posts julia carcamo Maggie Fitzgerald Matt LaCase news release PR advice PR plan PR success Spin Sucks Question spin sucks slack community Tara Geissinger worst PR adviceFree advice. We all so love to give it. Especially when it’s about something we don’t really know a heck of a lot about, but find interesting. What is the worst PR Advice you've received in your career. The post The Big Question: What is the Worst PR Advice You’ve Ever Received? appeared first on Spin Sucks.

Crashing Your Way to Success with New Product Launches: How SHIFT Helped Launch the Ultimaker 3

Shift Communications

New product launches can be hit or miss. It’s easy to give in to the excitement and guzzle the Kool-Aid when a client starts to tell you about the next generation of their product. New products are getting harder and harder to pitch. It’s not because people don’t care about a new product, it’s just that there’s a new product introduced to the market every day.

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Product Hunt – What’s All The Buzz About?

inkhouse

At InkHouse, we always strive to have one foot in the future and remain knowledgeable about up and coming platforms, tools and trends – and if you haven’t heard already, Product Hunt has definitely been making a splash. It’s an online community where you can share products, books, podcasts, or games which can then be upvoted and discussed. So how does it work?

Make Better Broth: Quality Over Quantity

Spin Sucks

Whether it’s launching new products, starting a PR/marketing/advertising campaign, or adding sections to your website, taking on too much will leave you thinly spread. Product Launches. When they launch a new product, it’s usually no more than two different products. Why should I use Product C over A and B? And, ultimately, less effective.

Finding the Story in Your Product Launch

ReimaginePR

So you’ve got a brand new product that’s about to launch. You’ve done your market research, narrowed down the specs and features based on suggestions from your focus group, created a standout product, and pieced together a social media plan to help your product gain traction once it’s launched. They’re just the tangible components of a product. Yikes!

How to Pick the Perfect Time for Your Next Trade Show Product Launch

Beyond PR

There are many advantages to timing new product or service announcements around trade shows. There are advantages and disadvantages for releasing your new product announcement before, during and after the show. Provided you have a demo or free giveaways ready, announcing a new product or service before the show is a great choice since it can create excitement to see it in person.

Google I/O: Why It’s the Most Wonderful Time of the Year for Geeky PR Pros

inkhouse

Google Mobile Product Launches Public Relations Technology Uncategorized Android Apple Apple WWDC content Google I/O iOS 9 Media relations news Pitching PR Reporters thought leadershipI am a geek and proud of it. Throw in curiosity, ambition, a head for business and a love for communications and fast-forward 25 years later to right now. Technology is in my blood. Why do I geek out?

3 Ways to Screw up Your Product Launch

Shift Communications

For a start-up in the Valley – and for just about any technology company out there – a product launch is a major milestone. Many elements are working in tandem to get the product ready for prime time. Here are the three ways that we typically see product launches go wrong. What’s interesting about this product? This is typically a 4 week process, amigo.

3 Ways to Screw up Your Product Launch

Shift Communications

For a start-up in the Valley – and for just about any technology company out there – a product launch is a major milestone. Many elements are working in tandem to get the product ready for prime time. Here are the three ways that we typically see product launches go wrong. What’s interesting about this product? This is typically a 4 week process, amigo.

August PR Takeaways

inkhouse

Here are a few August PR takeaways to make the most out of a typically sluggish time of year: Avoid product news : If reporters are busy working on their tans, they certainly won’t be busy reviewing your product demo or service upgrade. Forgo the inbox full of out-of-office replies and push for a later launch. Content Journalism News Product Launches Public Relations Twitter

Three ways to make news-driven PR stunts work

inkhouse

Content Messaging Product Launches Public Relations Social Media Last week on April Fools’ Day, we were reminded of the myriad of companies that make hay out of stunts and gimmicks. During the past few years, the Internet and social media have provided channels for more and more elaborate pranks, some of which have been successes and some of which have been failures.

A Marketer’s Guide to Twitter’s New Periscope Live Streaming App

inkhouse

While Meerkat and Snapchat Stories and Discover features have fans buzzing, Twitter’s recently launched Periscope app is taking the live casting category by storm. According to Twitter’s blog post on the launch, Periscope is “a new app that lets you share and experience live video from your mobile phone”… but that doesn’t fully capture the new world this app delivers.

Top tips for a successful PR campaign

The Blueballroom

You’ve probably invested heavily in developing your new product or service, but if you don’t launch it to the big wide world (or the small niche world if that’s what you’re after) in the right way, all that investment will go to waste. Here are my quick top tips for ensuring your PR launch or campaign has a lasting impact: 1) Straighten out your message. Spend time working through all your collateral to make sure your message (whether that’s a new product, an announcement or an ongoing awareness campaign) is clear, exciting and aligned.

How To Tell A (PR) Client They’re Wrong

ImPRessions - Crenshaw Communications

The prospect was planning a luxury product launch, but the brand didn’t carry an upscale image. But he hired us a month later, and although the branding didn’t change as much as we would have liked, we reached a compromise and helped him achieve a successful launch in a local market. My colleague agreed but warned me that I was “telling him his baby is ugly.”

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What Does VR Mean For PR?

inkhouse

The Times launched its new VR platform Nov. The launch follows the likes of ABC, The Wall Street Journal and Vice News, each of which has tried (and failed) to use the new medium to enhance the way they tell stories. Since the launch, several news outlets have reported negative user feedback but, mostly, users are happy with their virtual experience.

5 Ways PR Can Maximize Thought Leadership

ImPRessions - Crenshaw Communications

For example, if your B2B PR plan includes a new product launch in email marketing software, it pays to push that piece on new best practices for email marketing a week or so after the product launch, when the buzz is still fresh and interest and engagement is likely to be higher. Be strategic with bylines. Collaborate on ideas for written pieces. Write the book.

The Worst Stereotypes About PR People

ImPRessions - Crenshaw Communications

Of course public relations work can involve special events, like red-carpet premieres or elaborately staged technology product launches. It’s a joke in our business that no one outside public relations really understands what we do. It’s right up there with data scientist and UI designer when it comes to jobs your mom just doesn’t get. They just won’t quit.

The Future of Twitter

The Proactive Report

His tweet about a new Tesla product launch resulted in a $900 million increase in value. The one thing you can rely on in Social Media is that there will be change. Each year new networks pop up and some go away. The major social networks (Facebook, LinkedIn and Twitter) have been fairly stable for the past five or six years. This was way below Wall Street’s expectations.

4 Frightening Fears You Should Have as a Business Owner (and How to Harness Them)

Cision

You want your product launch to be just right, but you worry that it won’t be. From the time we’re children, we are taught that fears are bad. That we shouldn’t be afraid of things that go bump in the night, or of monsters. But in business, some fears are actually healthy for you…if you know how to harness them. Fear of Failure. Who’s to say this business venture will even work?

How To Pick The Right PR Firm In 2017

ImPRessions - Crenshaw Communications

Others want to maximize a product launch or mitigate reputation damage, while still others may simply want to attract funding from VC companies. But if a full partnership isn’t possible, the engagement can still be a productive one. What is the product launch timeframe? Here are some shortcuts and advice to make the search go as smoothly as possible.

The Best and Worst of Super Bowl 2017 Marketing Strategy

The Influential Marketing Blog

Best Product Launch – Kia SUV. Worst Product Launch – World of Tanks “Best Mom”. T-Mobile oddly grew on me as the game went on and they launched more of their creative campaigns … the main problem was that they spent so much money on so many different concepts, that the end result was less value because of the seeming indecision of their strategy.

Summer Is A Perfect Time For PR Analytics

SeeDepth

September kicks off a very busy PR season – conferences, events, product launches and deadlines galore all take place between September and December. By Seedepth. It’s hard to believe, but July is here and Summer if flying by. In the middle of Summer Fridays, long weekends and days by the pool, we’re already thinking about the Fall. What does it tell you about your strategies?

Content discovery: The new Holy Grail of PR and marketing

Holtz Communication + Technology

Whether it’s the Coachella music festival, the Academy Awards, a product launch, a political demonstration, or a breaking news story, you can be sure people on the scene are sharing details, photos, and videos. The idea, according to Twitter product chief Kevin Weil, is to immerse you in the experience. That’s only half the equation, though. ” Hot damn.).

Instagram Video Changes: Is Longer Better For Brands?

Cision

Think tutorials, campaign kickoffs and product launches. It’s safe to say that many Instagram users have been in freak out mode lately. First, the platform announced at the end of March that it will switch from chronological timelines to algorithmic ones. The panic showed in the form of a Change.org petition that attempted to stop the changes, attracting over 300,000 signatures.

Social Selling: Turn Relationships Into Revenue

Cision

Seeking recommendation requests within your product/industry category. Sharing a prospect or client’s latest blog post, product launch or company announcement on social. If your company isn’t leveraging social selling, you’re losing opportunities…and likely handing sales to your competitors. It’s time to rethink social media. It’s no longer just about being social. Great!

New Rules That Every PR Person Should Know

ImPRessions - Crenshaw Communications

The smartest PR professionals help product or service companies identify their most powerful differentiators, shape a narrative, and tell their story where it counts. But today so-called “thought leadership” is also relevant to consumer product companies. They must offer ideas and inspiration, not just great products and services. billion, up from $13.5

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Transform Your Brand Into an Icon with Visual Consistency

Beyond PR

But consistency goes beyond the products you develop and customer service you provide. In turn, establishing credibility will help inspire purchases of your products. Discover what else is needed for product marketing success by downloading Expanding Engagement & Inspiring Action with Your Next Product Launch. The reason: Visually consistent marketing.

Out with the old, in with the new: 6 ways to jumpstart your media monitoring and measurement for 2017

Media Bullseye

If you used a monitoring tool for a product launch two years ago and still have all of the keywords and search terms you used in there, maybe it’s time to take a look and see what you can either consolidate or eliminate. Among the more popular annual New Year’s resolutions is to “get organized.” Take a look at any new business goals. Clean up your keywords. Stress averted.

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Salesforce #NA14 Crisis: Why Social Listening Matters

Cision

KC Brown, senior vice president of product at Cision, reminds us that “you can easily find your vocal users and influencers, and gain insight into how much people depend on you. If you have a product update or product launch, plan to start listening weeks in advance so you can a) establish a baseline to compare results against and b) be prepared in the event things go awry.

How media monitoring can help make you a better writer

Media Bullseye

There are plenty of logical ways that media monitoring can make you a better PR pro, from helping to prepare for a product launch , spotting problems earlier , developing media lists , to improving crisis communications. An overlooked benefit of media monitoring is that it can also make you a better writer. Media monitoring can point you to the most relevant content.

FIR Podcast #35: Everybody hates change

Holtz Communication + Technology

Scott spent six years at Ford Motor Company, as a strategic advisor on crisis communications, influencer relations, digital customer service, innovative product launches and more. In 2005 Donna launched Trafcom News, one of the first business podcasts in Canada. She is the co-author, with Steve Lubetkin, of the recently launched book, The Business of Podcasting, and the author of The Podcast Scripting Book. Cross-posted from the FIR Podcast Network. What does that mean for crisis planning? Links to the source material for this episode are on Delicious. A dual U.S.-Canadian

Don’t Let Breaking News Steal Your PR Thunder

ImPRessions - Crenshaw Communications

When PR agency professionals plan a product launch or news announcement, we do it with close attention to detail. Pity the gaming launch that tried to compete with Pokemon Go this week!). We live in fear of sudden government resignations, a celebrity scandal or untimely passing, or – in tech PR especially — a surprise Apple product launch. Go with it.

Get Creative with Internal Communications

Spin Sucks

Let’s say you’ve been working on a major product launch. By Heather Whaling If you’re reading Spin Sucks, odds are that you already know PR is so much more than media relations. But, for those of us who specialize in external communications, we sometimes undervalue—or even forget!—about about a critical component of PR: Internal communications.

Top 3 Ways Pharma Can Better Leverage Twitter in Marketing

ISEBOX

Start by identifying the life sciences conferences, disease awareness days, product launches, and other events you want to cover. Few marketers would dispute that pharma companies have been a bit slow to get on board with social media. We’ve covered various aspects of pharmaceutical communications online a few times…. Why pharma is slow ; How a hasty, ill-considered move can get you into trouble ; The issues of limited character platforms, correcting third-party errors, and other FDA compliance issues; and, Many other topics in our blog. Who will make the list this year?