5 Things You Should Know About Twitter Live Sports
JULY 11, 2016
This past week during Wimbledon, Twitter demonstrated the delivery mechanism for live events: Twitter Live Sports. Unlike their mobile-enabled Periscope platform, Twitter Live Sports is high definition, not embeddable, and shows searchable Tweets (integrate “second-screen” functionality) in real time to the right of the video. Which financial hot take are we to believe?
Social Media: The New Olympic Sport
AUGUST 1, 2012
We can look at it from the sport, corporate or media outlet side. Today’s guest post is written by Elissa Freeman. Embracing social media is something the Olympic movement knew it had to do. But true to form with any emerging and not widely understood entity, the ugly side of social media has reared its head in world record time. Should we be surprised? Not in the slightest.
Teamwork Is a Contact Sport
FEBRUARY 3, 2016
Yet, time and again, we read about or see examples to the contrary in our workplace or even ( gasp! ) in team sports. Social media interaction isn’t exactly a team sport. Twitter Google+ LinkedIn Teamwork Is a Contact Sport. There are good lessons to be learned from both of these statements. have yet to come across a “group tweeting” assignment! You can have a good idea.
San Diego’s Sports Brand - Better Than Ever
The Stalwart Blog
FEBRUARY 1, 2017
Let me be the first to say that San Diego’s sports brand is not just ok, but FRIGGIN’ awesome! The sport still reigns supreme in this country. In its place is a sport that’s rising exponentially in popularity. As important is the sport's growth prospects. Cause we’re getting a Major League Soccer team. The region is rated as one of the top areas for soccer.
AP focuses on sports, food, science in stylebook changes
MARCH 31, 2015
First, some sports updates: Updates to the Sports chapter: baseball playoffs, basketball''s NCAA Tournament, O-line and D-line in football, horse racing. There’s also a welcomed paragraph on avoiding sports clichés: A team losing a game is not a ‘disaster.’ This year is no exception, though the changes aren’t exactly mind blowing. Also, the act of clicking on this button.
The most hated sports clichés in comms and PR
SEPTEMBER 27, 2016
We're also entering high season for sports clichés in business and communications. Gail Sideman of Publiside , who works in sports PR, cites two hated sports clichés that have also crept into business use: "We're going to give it 110 percent," and, "We just take it one game at a time.". There are so many," she says. "My big thing is not to be predictable. Paras says. Pivot.
15 Non-Obvious Business Trends Shaping 2017 (Retail, Consumer, Tech, Marketing, and Media)
The Influential Marketing Blog
DECEMBER 9, 2016
Sports. This week I launched the seventh edition of my annual trend report featuring all of my research from throughout the year on trends. Many of you have already picked up your copy of the book, but to spotlight some of the research in a more visual way, I wanted to share a short summary of every trend along with a visual and one story from the book to illustrate each one. Book Reviews.
March Madness - The Greatest PR Asset In Sports
The Stalwart Blog
FEBRUARY 15, 2016
I'm a big fan of NCAA March Madness , and not just because of my love of college sports. For me, it has much to do with the PR value it generates for schools that we never hear of otherwise. That wasn't always the case. Not anymore. The field is literally wide open with mid-majors often stealing the limelight. Today's tournament structure is a publicist's dream come true. candidates.
DraftKings, FanDuel respond to reports of fantasy-sports scandal
OCTOBER 7, 2015
An alleged insider-trading scandal is drawing attention to fantasy sports—and the industry’s lack of regulations. DraftKings employee won $350,000 on competitor fantasy-sports website FanDuel. On Tuesday, the companies added an update to the joint statement, saying they were barring employees from entering fantasy-sports competitions for money. Fortune reporter Daniel Roberts.
When Tragedy Strikes in Sports – Making the Right Call with Your PR Plan
SEPTEMBER 26, 2016
In sports, on the playing field, and in sports PR, we aim to always be prepared for anything that comes our way and to “expect the unexpected,” but can we really ever expect to lose a young athlete with one of the brightest careers and futures ahead of him like we did with Fernandez? PR Specialization Communications MLB News plan public relations Social Media sports tragedy
Nordstrom to lay off 400; Sports Chalet parent files for bankruptcy
APRIL 19, 2016
The Consumerist reported that the parent company of sporting chains Sport Chalet, Eastern Mountain Sports and Bob’s Stores has filed for bankruptcy: With the dust just beginning to settle surrounding the bankruptcy and 140-store closure of sporting goods retailer Sports Authority, another, albeit smaller, outdoor gear retailer is following suit. Image via
The Super Bowl 50: Top 100 Influencers and Brands
FEBRUARY 10, 2016
Sunday 7th February 2016 saw one of the biggest sporting events in the world take place, the Super Bowl, where the Denver Broncos took on the Carolina Panthers at the Levi’s Stadium, in Santa Clara, California. ESPN, Sports Illustrated. Sports Illustrated, NFL. Sporting News. Sports Illustrated. BBC Sport. Yahoo Sports. CBS Sports.
Adapting Strategies for Effective Storytelling in the Social Media Era
AUGUST 12, 2016
For those who work in sports and entertainment PR, there are many areas of our practices we should be evaluating from how we pitch media in the social media era, to crafting captivating press releases, packaging media stories and effectively communicating our messages to the right audiences in real time. PR Specialization Adidas interview public relations Social Media sportsNatalie P.
NBC Sports to stream live video, setting sights on Olympics
MAY 24, 2016
NBC Sports is looking to set the new standard for Internet video streaming services—just in time for this year's Olympic Games. The growing demand for live streaming support in the marketplace combined with our experience and expertise make this the perfect time to launch Playmaker," said Rick Cordella, general manager of digital media for NBC Sports Group in a press release.
5 Distinctive Types of Digital Healthcare Apps
SEPTEMBER 1, 2016
Friday5 Health Health and wellness healthcare Healthcare professionals Mango Health Maven Medscape physicians South Korea Sports Tracker Teladoc telehealth Water Drink Reminder Yeonju OhUncategorized Consumer Health Digital Digital Health Doctor on Demand Fooducate Weight Loss Coach.
DirecTV comes under fire for ads in Sports Illustrated
FEBRUARY 12, 2015
A set of DirecTV ads in the swimsuit edition of Sports Illustrated ads has some consumers seeing red. Sports Illustrated. The ads compare sexy photos of models Hannah Davis, Chrissy Teigen and Nina Adgal (their “DirecTV” selves) with pictures of them as a frumpy cat lady, a disgruntled wearer of “mom jeans” and a lunch lady smoking a cigarette (their “cable” selves). Image via
A PRo is Always in Game Shape
APRIL 4, 2016
Accreditation in Public Relations APR Examination knowledge sports testMaybe it’s because my beloved Tar Heels are playing in the NCAA championship… Maybe it’s because I now look fondly back on the better part of my college career playing hoops… Maybe it’s because my husband is a high school basketball coach, and we watch a lot of games. mean, A LOT… Basketball is […].
The Auto Guide to Your Communications Plan
JULY 27, 2015
Are You a Sports Car? Communications Plan Tips for Sports Cars. Not in the flashy way of the sports car, but in a lot of admin and operations costs. Communication Planning buyer persona car persona communications plan internal communications organizational persona sports car tips for communications planningBy Laura Petrolino. This is a pretty straight forward guideline.
The Hot New Startup That Lets You Sell Your Own Data (And Other Non-Obvious Insights) | Issue #20
The Influential Marketing Blog
JUNE 23, 2016
It is just the latest example of how technology could be used to make live sports more immersive, engaging and real … even if you’re all the way up in the top stands of the stadium or perhaps even watching from your own home. Subscribe to get these stories every Thursday in your inbox >> Sports. Want these insights before anyone else? Stats & Analytics.
Cubs victory lap could be beginning of something even better
NOVEMBER 8, 2016
And, when it comes to pro sports , is there a better rags to riches story than those “Lovable Cubbies.”. Brand PR Business Ronn Torossian Sports PRAnd now for the headline more than a century in the making: “The Cubs Won the World Series” … even if you don’t love baseball, you probably like a hard luck story turned around. parade … READ MORE ».
Hospital branding finds fertile ground with sports teams and arenas
MARCH 23, 2016
Professional sports franchises across the U.S. For example, officials from the New Jersey Devils and Prudential Center announced Barnabas Health as the “Official Health Care Partner” of the hockey team and the sports and entertainment arena in Newark. Children’s Mercy Hospital and Sporting Kansas City, a major league soccer squad. The state of teamwork. Image via
Can Bill Murray breathe life back into golf gear?
NOVEMBER 15, 2016
Public Relations Ronn Torossian Celebrity PR MARKETING Sports PRIt’s no secret that golf clothing brands have been suffering in recent years. Without a notable “face” to promote its brand, Nike golf hung up its clubs months ago. Reports that Titleist and other brands are suffering pop up week after week and golf merchandisers have been begging for a savior. So, who ya gonna call?
Q&A with Bryan Harris, COO, of Taylor
SEPTEMBER 29, 2016
For the first 15 years, I managed a wide variety of accounts for leading consumer brands and organizations in the sports and lifestyle space. I was on the ground supporting sponsorship activations at marquee sporting events around the world, including the FIFA World Cup, UEFA European Championships, Olympic Games, U.S. How has the growth of social media changed the way in which those in sports break news? PR Specialization media public relations Social Media sportsSince 2004, I have been the agency’s Chief Operating Officer and Managing Partner.
Talk Sport Radio Interview
Mark My Words
FEBRUARY 6, 2017
[link]. Click 15:30-16:00, from there its 6:10 – 13:05. Mark Comments talksport 1486386000 listen radio click http
PReparing for Rio 2016: The Unique Opportunities & Challenges of an Olympic Year with Octagon Olympic & Action Sports’ Drew Johnson
MAY 5, 2016
As Rio 2016 gets closer with each week, we are taking an in-depth look from the sports PR perspective with Octagon Olympic and Action Sports’ Director of Strategic Communications, Drew Johnson, at what PR professionals are experiencing leading up to Rio 2016, the unique opportunities an Olympic year has to offer in news coverage along with its challenges and what we are competing with in addition to a few helpful pitching tips to keep in mind. How can PR pros working in sports or other industries begin preparing for an Olympic year with Rio 2016 coming up? Natalie P.
The Scary Future Of Media Consumption And Other Non-Obvious Insights | Issue #22
The Influential Marketing Blog
JULY 8, 2016
” The entire effort is to celebrate its new five year sponsorship of Wimbledon, and if the thinking behind this is any indication – it will be the sort of sponsorship that any other brand investing in marketing around sports sponsorships should be watching and learning from. Sports. Want these insights before anyone else? Smart, timely, and effective. Book Reviews.
Account Director, Sports Sponsorship Experience - Chicago, IL
NOVEMBER 6, 2014
Company: FCB Chicago Location: Chicago, Illinois Industry: Advertising - Account Management Career Level: Mid Level Career (5+ yrs experience) Job Status: Full Time Salary Range: Commensurate with Experience
PR in 2017: buy a bunker
Mark My Words
JANUARY 4, 2017
Green still has his knighthood and Ashley finishes the year with an extra £112m in his pocket after selling off Dunlop while also consolidating his hold over Sports Direct. Mark My Words 2016 Brexit Cyber attacks fake news Harry Reichenbach hollywood Mike Ashley Panama papers Philip Green Pokemon PR Sports Direct Trump your 2017In PR we talk about reaching out and cutting through. We craft messaging that will engage that poised and docile mob we call ‘the public’. In 2016 –a year of Trump and Brexit, outrage and division- this pursuit has never seemed harder. People forget.
Entertainment & Sports Section New Member Spotlight
SEPTEMBER 2, 2016
What we like to remind everybody that we are a very young sport. It went from being a spectacle to being a sport. Be it in head trauma and partnering with the Cleveland Clinic on athlete health and safety; partnering with USADA and creating the most effective and efficient anti-doping program in sports, period, run by a third party agency; partnering with Reebok and creating our athlete outfitting policies; elevating our brand and our athletes, and creating stability and more consistent income. PR Specialization interview public relations Sport UFCNatalie P.
My Bet Is On Fantasy Sports
OCTOBER 10, 2015
Ad Age reports that these unregulated gambling fantasy sports sites have an eight-figure marketing spend weighed heavily no doubt to capitalize on the start of the football, hockey and basketball seasons, let alone the beginning of the Major League Baseball playoffs: “Tired of watching those two Masshole Pats bros hopping around like House of Pain in that ubiquitous DraftKings spot?
Branding Secrets Of Lin Manuel Miranda, Inside The Hyperloop and Google’s Vision For The Future | Non-Obvious Insights #15
The Influential Marketing Blog
MAY 20, 2016
In a world where competitors are collaborating with unlikely partners with no sports cred (like Kanye with Adidas or Drake with Nike ), that strategy is quietly brilliant. Sports. This week was filled with big news about big brands. Google revealed its upcoming roadmap of innovation. Amazon announced plans to focus on private label brands. Want these insights before anyone else?
Social Media as a Loudspeaker for Nike: Can Image Repair Communication on Facebook Impact Emotion and Responsibility Attribution?
APRIL 15, 2016
The researchers measured involvement, as related to emotional reaction and responsibility attribution, in Facebook consumer comments ( N = 236) made after Nike Running issued an apology and a statement of corrective action about the technical problems with the Nike Plus Sports Kit. Research Library] Crisis Engagement New Technology / Social Media Social Networking SportsSummary.
How Bernie Sanders Could Replace Trump, Nike’s Big Experiment and Why The Watch Industry Needs Women
The Influential Marketing Blog
NOVEMBER 17, 2016
Sports. The most hopeful news this week was the many new efforts to fight back against the disturbing rise of fake news sites and disreputable sources of information. Want these insights before anyone else? Subscribe Here >> The Bernie Sanders Loophole (And The War On Fake News). Google and Facebook both banned fake news sites from using their ad networks. Current Affairs. Ideas.
Five Tips For Putting Together a Successful Celebrity Or Athlete Influencer Campaign
SEPTEMBER 14, 2016
Influencer marketing is one of the largest growing trends we are seeing in the sports and entertainment industry. Russ Wilde, Jr., a strategy and operations associate at Thuzio , and president of Front Office Sports , a website devoted to sharing sports stories from business executives with students and young professionals in the industry. Russ Wilde, Jr.
Tokyo Toilets, the World’s Rudest Billboard and Richard Branson’s Next Big Idea
The Influential Marketing Blog
JANUARY 20, 2017
Other stories that stood out this week were a Swedish coughing billboard that may or may not actually work, an emotional Sci-Fi story that offers an interesting new take on storytelling, and two in-depth inside look articles at entrepreneurial ventures: Richard Branson’s new Virgin Sport and IMAX’s bold bet on the future of VR. Sports. Enjoy! Games. Movies & Hollywood.
Team Crisis Communications
OCTOBER 4, 2016
Public relations – especially within the sports world – involves many different aspects. It consists of writing releases, statistical work, servicing the media and pitching story ideas, among others. It is one of the few areas of a professional sports organization that has dual roles, in that it serves both the sports and business sides. And it’s not uncommon.
The Brave New World of Crisis Communications
JANUARY 23, 2017
Crisis communications in our always on, online world is not a spectator's sport. Make sure you are prepared to respond when a crisis hits. The post The Brave New World of Crisis Communications appeared first on Spin Sucks.
PR Winners and Losers in the NBA Draft
JUNE 29, 2016
There’s a reason drafts are becoming some of the most interactive programming in professional sports. Brand PR Ronn Torossian media relations Sports PRThe shows are not just about who the teams pick, they’re about uniting the fans and filling the faithful with hope so they will show up for games, buy merchandise, and Talk Talk Talk about “their” team. And this draft gave teams and fans plenty to talk – and argue – about. The 76ers, coming off a string of disappointing years, drafted another big … READ MORE ».
4 Ways to Identify the Right Influencers
FEBRUARY 2, 2017
Perhaps your brand wants to appeal to new moms or millennials or men interested in sports. Audiences trust influencers 92% more than brands. With such low trust in your brand, your owned channels may be losing traction. How can you ramp up your reputation and gain the same credibility as the influencers your audience trusts? Get those same influencers on your side. Topics. Location.
A Bodybuilder’s Guide to Communications Strategy
JULY 20, 2015
My first one will be sometime this winter, whereas my next physique competition is coming up end of September. I’ve learned so many lessons through this sport about life in general, but today we look at five lessons building a body can teach us about building (and executing) a communications strategy. In every sport athletes have strengths and weaknesses. By Laura Petrolino. Posing.