Fourteen Social Media Policy Must Haves
OCTOBER 29, 2012
But I am a communications professional who spends a lot of time online and I can tell you, without a shadow of a doubt, you need a social media policy. spend a significant amount of time on the road, speaking to business owners, entrepreneurs, and leaders and what I’ve discovered is a very small minority have policies. ” The Social Media Policy. Employees can’t lie.
Five Powerful Ways to Get More Leads from Your Website Forms
OCTOBER 20, 2016
You’ve designed your landing pages, mapped out your funnel, and even paid for targeted traffic. Yet, your conversion rate continues to flatline. Could your website forms be holding you back? There is good chance they do. Khalid Saleh explains why optimizing your website forms is crucial for increasing your conversion rates.
Ethics: Not Just a Policy
AUGUST 31, 2016
To paraphrase a friend of mine “Ethics should not just be a policy. It must be a reality.”. Ethics is central to effective public relations. It is core to our daily activities. Yet everyday some PR professional, somewhere is being asked to do something unethical. It’s not always the case of lying, sometimes it is the seemingly minor lapse….Do Do we really need to disclose that publicly?
Hawaiian Airlines policy ruled not discriminatory … but will that fly?
OCTOBER 10, 2016
When two businessmen from American Samoa wanted to pre-select seats on Hawaiian Airlines, they were denied due to the airline’s new policy against improper weight distribution. The post Hawaiian Airlines policy ruled not discriminatory … but will that fly? Department of Transportation claiming discriminatory practices on the part of the airline.
South Carolina’s social media policy is wrong. Here’s why.
Holtz Communication + Technology
MARCH 12, 2015
learned that the state has a new policy forbidding employees from using social media on official devices from Tom Webster and Mark Schaefer, who talked about it on their Marketing Companion show. (It’s a terrific show. The policy is just fine, they said. I would have missed the news out of South Carolina if not for a podcast. Listen to it.). Sounds reasonable, right?
Equal Pay, Equal Benefits: Introducing our 10-Week Paid Leave Policy
APRIL 12, 2016
believe that policies that offer more time for moms than dads reinforce the (antiquated) gender norm that says mothers are the primary caregivers, while dads’ careers are more important. Today, we officially rolled out our “Geben Loves Families” policy, which provides up to 10 weeks paid leave for moms and dads alike, whether they have a child through birth or adoption.
The pros and cons of Google's new press release policy
APRIL 17, 2015
Google likes to keep us PR pros on our toes. Last year the big update to search results came through the “nuclear bomb” that was Panda 4.0. The age of the keyword was essentially over, and proper storytelling blogs and press releases were in. Many claimed that SEO was on its way out completely. Recently, Google made even more changes. Though the advent of Panda 4.0 What’s the big change?
Popping candy politics prioritises publicity over policies
FEBRUARY 15, 2015
With the date of the UK general election set as 7 May 2015 – and dissolution of Parliament therefore already determined as 30 March , we’re in a period of what I’m calling ‘popping candy politics’ that prioritises publicity over policies. PR Mediums #pinkbus policies popping candy politics public afffairs Public Relations Publicity women''s issues
A Social Media Policy Can Prevent Online #Fails
David PR Group
OCTOBER 12, 2016
Often, the lack of a social media policy is to blame. Aside from a better senses of history, how do you protect your business from social media mishaps? A solid social media policy is a good start, so here are the main elements of a social media policy. social media policy should clearly state what types of communications are included in the guidelines. –John.
The importance of having a media policy [example]
Public Relations Sydney
AUGUST 11, 2014
A media policy is essential for maximising all media opportunities – for any type of business, even if you are working from home. The benefits of having a media policy in place include: You can feel confident and well prepared for the interview. The following is an example of a media policy which you can use for your business. Example media policy. When is your deadline?
7 Steps for Preparing CASL Compliance Policies
DECEMBER 3, 2014
She also mentioned that a good CASL compliance policy could go a long way in protecting you. In today’s post, Maanit provides you with the seven steps you need to take to prepare an effective CASL compliance policy. Tips for preparing a CASL compliance policy. Step #6: Draft CASL Compliance Policies. Enjoy! By Maanit Zemel. Step #1: Get to Know CASL.
What Amazon’s review policy change means for marketers
OCTOBER 11, 2016
If I wrote an open letter to Amazon, I would say that there is a middle ground to its policy changes. Amazon recently created shock waves when the company announced it will no longer accept incentivized reviews. This dramatic shift has wide implications for the marketing community. Why the change is a big deal. Improving reviews—or looking for money? Marketers’ next steps. Moving Forward.
Ask Yourself These 10 Questions to Determine If Your Social Policy Needs Updating
JUNE 19, 2015
From what I understand, the police department didn’t have a social media policy. Like Not only can the lack of a policy create confusion for employees, it also makes personnel discipline (e.g., Is your social media policy clear enough? Does the policy clearly articulate when/if/how employees can create channels on social networks? Is the photo/video policy clear? Can
Your Social Media Policy & the Nude Celebrity Photo Scandal
Bad Pitch Blog
SEPTEMBER 3, 2014
But there are some relevant takeaways from this unfortunate scandal you can apply to you and your company''s social media policy. 1) Simplest Approach: If you don''t want someone knowing about it.don''t put it online. Training Must Follow Policy And one more reason the nude celebrity photo scandal is related to your social media policy is training. So check first.
Twitter beefs up harassment policy, embraces transparency
JANUARY 4, 2016
Twitter is starting 2016 by taking a stand against harassment—again. The social media giant updated its rules to be even stricter (and some may say more vague) in order to “continue to take action on accounts that cross the line into abuse.”. Twitter isn’t stopping at its tools that allow for blocking, muting and reporting users who cross the line. Twitter said in a statement. Image via
Popping candy politics prioritises publicity over policies
FEBRUARY 15, 2015
With the date of the UK general election set as 7 May 2015 – and dissolution of Parliament therefore already determined as 30 March , we’re in a period of what I’m calling ‘popping candy politics’ that prioritises publicity over policies. PR Mediums #pinkbus policies popping candy politics public afffairs Public Relations Publicity women's issues
Should You Rely On Google Alone for Online Visibility?
MAY 9, 2016
Marketing SEO adwords affiliates bing Bing's AdCenter black hat SEO diversify your business visibility DuckDuckGo Email Marketing Google Google organic results Google policies Google rules keywords offline promotion online visibility ppc advertising search engines social media following traditional advertising yahooCould you be relying on Google too much for online visibility?
Seven Ways to Deliver PR Value for Small Business Success
DECEMBER 5, 2016
As a small business owner you need to think sales, profit margins, PNL, and more. But how can you become a key component of your community? How do you build those long-lasting, loyal relationships with your customers? That's where PR comes into play. Hanna Knowles shares seven PR values that shape your business operations and help you better connect with your customers.
210 employees leave Zappos over 'no managers' policy
MAY 11, 2015
Last year, Zappos turned over its company structure to a Holacrazy, which means the vast majority of employees do not have a manager. How’s that working out for them, you may be wondering. In March, the company’s CEO, Tony Hsieh, offered an out to employees who weren’t enjoying the new company culture. Business Insider. The deadline for Holacracy buy-in has now passed, and The.
How to Improve Your Internal Communications Using Social Media
MAY 24, 2016
Communication Internal company newsletter Dedicated Social Media System Develop a Stronger Open Door Policy Improve Your Internal Communications Integrate Video Content internal communications internal communications strategies Melcrum survey Remote Communication Social MediaSocial media is already a part of your employees daily lives. Here is why it's important.
The Pan Am Games Won’t Let You Link to Them
JULY 14, 2015
Policy Social Media #to2015 domain authority glassdoor indeed Lead Generation primates of park avenue robots.txt search engine optimization YelpBy Gini Dietrich. On Sunday morning, I was reading my book (almost finished with Primates of Park Avenue ) or scrolling through Facebook, or pinning images, or I don’t know…I was doing something on my iPad. Mr. D. during work hours.
AUGUST 24, 2015
The Games that Shall Not Be Named
AUGUST 9, 2016
Policy Social Media #rio2016 annemiek van vleuten dutch cyclist future olympian gateway to gold go for the gold going for the gold let the games begin Oiselle olympian olympics pan am games paralympic road to tokyo team usa tokyo 2020 white houseThe USOC has made a blanket statement that no business can mention the games (aka Olympics) anywhere online. No RTs, no mentions, nothing.
The “Secret Sauce” in Silicon Valley Isn’t American.
FEBRUARY 12, 2017
That’s why the hoopla around President Trump’s immigration policy is so threatening to Silicon Valley. I’m surprised his.more. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The United States houses roughly 5 percent of the world’s population. It stands to reason that many ideas for recasting technology to improve our daily lives and business operations will come from those born outside the U.S. The post The “Secret Sauce” in Silicon Valley Isn’t American. venture capital US economy world population
A Facebook policy for my 2nd decade
JANUARY 18, 2016
Are you easily offended? If so, you probably don’t belong on Facebook. Almost nothing offends me, but even MY patience with the social network is wearing thin. Nevertheless, I’ve remained a committed Facebook user since August 2005, taking the good with the bad. Because 4-5 times each week, I stumble into intelligent conversations, connecting with people I like and respect. also love that Facebook is a time machine that connects me people I knew 10, 20, and even 40 years ago – people I still care about, including some 350 former students. Another had 19. But let’s not judge.). Why waste energy?
Facebook explains its policy on nudity, hate speech
MARCH 17, 2015
Facebook is seeking to make its community standards a little less vague. Namely, the social networking giant clarified its stance on nudity, bullying and hate speech in a recent blog post. Facebook continues: We remove photographs of people displaying genitals or focusing in on fully exposed buttocks. Ethnicity. National origin. Religious affiliation. Sexual orientation. Image via
Facebook experiments with ‘Services,’ boosts its username policy
DECEMBER 16, 2015
On the user side, Facebook is redoing its controversial naming policy, which requires users to have their real names on their profile. The update is a response by the social network that its policy unfairly targeted transgender users and other minorities. Facebook is taking on Yelp, and Wall Street seems to think it’s a good idea. Business Insider. Image via
Solve the Pay Gap By Hiring Only Women
JUNE 29, 2016
entrepreneur Women Empowerment charles arment Christina Hoff Summers Department of Labor study gender pay gap how much men earn how much women earn Patricia Arquette pay gap PR firm PRWeek Salary Review 2016 salary chasm between genders speaking engagement gig the 78 cents on the dollar pay gap is a myth The National Organization of for Woman Women workplace policiesUnacceptable.
Reddit announces new policies in wake of user revolt
JULY 30, 2015
Huffman took over and prioritized the retooling of its content policy. Here are some of the Reddit updates that users can expect: Content Policy. Reddit has been scrambling to recover from a series of high-profile shakeups at the site that didn’t sit well with its enormous user base. This week, more reports surfaced revealing that the company is " hemorrhaging women. ". Its response? New CEO Steve Huffman is seeking to up the transparency for the site, which has historically kept users in the dark on upgrades and features. Keep your cool in a crisis with these 13 tips. ].
Target's breastfeeding policy garners positive PR
JULY 16, 2015
Target has expressed its support for customers that want to breastfeed in its stores, and mothers everywhere are expressing their support for the retail chain’s new policy. Facebook group Breastfeeding Mama Talk posted the following photo online, and it took off from there: Kudos to Target for their breastfeeding friendly policy. It was amazing.”. Mission accomplished. Image via
Teams troll NFL’s social media policy, celebration crackdown
OCTOBER 18, 2016
Is the National Football League protecting its brand—or making it hard for players and fans to have fun? The NFL recently issued heavy social media restrictions on teams and players, preventing them from sharing video highlights and GIFs during games. pic.twitter.com/RjRt9DVlpB. Cleveland Browns (@Browns) October 16, 2016. EXCLUSIVE highlight of Malcolm's pick. Another recently reviewed rule.
Top 10 Guidelines For Social Media Participation
AUGUST 4, 2015
Uncategorized social media guidelines social media policyBelow are guidelines that we drafted a while ago, refreshed for use for anyone who finds their way to them here on our blog. Feel free to repurpose and substitute your company name below and tweak as you see fit to fit your company’s guidelines. All we ask is that if you find it helpful to reach out and let us know! Todd Defren.
Three Ways to Avoid Rogue Behaviors
MARCH 14, 2012
Have a clear online marketing policy and guidelines signed by all your employees. Social Media facebook rogue employees social media guidelines social media policy terms of serviceToday’s guest post is written by Lisa D. Jenkins. . It all starts very innocently. First stop, Facebook. “ Well, because EVERYONE is on Facebook! We have to be there, too.” digress. Lisa D.
How the WWE Has Retained Its Marketing Dominance
AUGUST 1, 2016
When you think of brands doing forward-thinking, progressive marketing and PR work, would you think of one where people hit each other with steel chairs? Probably not. Zachary Evans looks at one of the most impressively marketed entertainment brands today. The post How the WWE Has Retained Its Marketing Dominance appeared first on Spin Sucks.
My New Project: Crowdsourcing Paid Leave Policies
JANUARY 11, 2017
Since rolling out our Geben Loves Families policy (10 weeks for new moms and dads), I’m often asked by other business owners for advice as they work to update their policy. The goal is to compile paid leave verbiage and make it readily accessible to anyone who wants to create or update their policies. To get things started, we are collecting sample policies.
Brands: Avoid Social Media Regret with These Five Tips
SEPTEMBER 26, 2014
As a PR professional, I cringe every time I see this because I know that brands can and do “listen” to these conversations on social media and these posts should be against their company social media policies (if they have one). Establish a corporate social media policy that is re-evaluated every six months and communicate it clearly with employees. Don’t let this be you.
Microsoft, Netflix lauded for extended parental leave policies
AUGUST 6, 2015
Microsoft and Netflix are learning that enhancing paid leave for new parents is not just good policy—it’s good PR. Microsoft followed suit by enhancing its own parental leave policy. An unlimited policy sounds great in theory. Time offered another reason why it may not be a great idea: There are several problems with this new policy. RELATED: Engage your employees.
Deconstructing the Century of the Selfie for PR purposes
APRIL 16, 2015
PR Mediums client interests emotional psychometrics Museum of Public Relations processes of equal public policy selfie Stewart Ewen Toni Muzi Falconi we the people web 2.0 Our guest lecturer possessed a passion rarely demonstrated by a seasoned academic and writer—even Stuart Ewen occasionally seemed bemused, as if surprised by his own intensity. Deconstructing today’s framing.
What Is Your Twitter Policy?
NOVEMBER 22, 2010
This is a discussion on Twitter policies. People I would NEVER have met without Twitter and without my policy of engaging with 10 people a week. The Beast and I went for a run this morning (what can I say? It’s too dark to ride and waaaay too warm to be inside) and I listened to Mitch Joel and Mark Schaefer debate the Twitter elite on the Six Pixels of Separation podcast.
Twitter seeks to cut harassment with new features and policy updates
NOVEMBER 16, 2016
Next, the company is boosting its hateful conduct policy and making it easier to report anyone who is targeting people based on their “race, ethnicity, national origin, sexual orientation, gender, gender identity, religious affiliation, age, disability, or disease.”. Twitter once again is taking measures to curb harassment on its platform. What do you think of the social platform's efforts?