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Advertising Automotive Account Manager - Pittsburgh, PA

Flack Me

Company: Capslock Location: Pittsburgh, Pennsylvania Industry: Not Specified Career Level: Senior Level Career (10+ yrs experience) Minimum Education: Bachelor''s Job Status: Full Time Salary Range: Commensurate with Experience

A flying car and two other stellar automotive social releases

Prezly

This time in our favorite social releases roundup, we’re focussing on the automotive industry. The post A flying car and two other stellar automotive social releases appeared first on Prezly. In the spotlight this month: Volkswagen, Škoda, and AeroMobil. Guess who’s sporting a flying car! Volkswagen’s new Beetle Dune. Check out the newsroom. Setting it up was easy.

Kickflip a car? Self-parking chairs? 7 great automotive PR stunts

Prezly

The last few years have seen some dazzling automotive PR stunts. These 7 automotive brands have stunted their way to some earned and well-deserved media attention. Kickflipping a Chevrolet and more top automotive PR stunts. 7 great automotive PR stunts appeared first on Prezly. Here’s a roundup of the latest and greatest. The SEAT Taxi Fare. So what did they do?

See Joe. Joe sees a TV commercial. Joe tweets. Joe searches. Go Joe, go.

iQ media

He represents the average consumer and the steps they take when inspired by programmatic advertising from the automotive industry. TV is alive and well. Let's face it, we are all guilty of watching our favorite programs while cuddled up with our mobile phones, tablets and/or laptops. TV advertising drives online activity and even purchases. Lets take a look at what that buyer's journey looks like by watching Joe. Meet Joe. Some stats about consumers like Joe: Four out of Five U.S. consumers admit that they use multiple devices at once.

Advertising Automotive Account Manager - Pittsburgh, PA

Flack Me

Company: Capslock Location: Pittsburgh, Pennsylvania Industry: Not Specified Career Level: Senior Level Career (10+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time Salary Range: Commensurate with Experience

From classroom to boardroom – crisis management lessons from the auto industry

PR Conversations

Aaron Shardey gained a first class honours degree in public relations at London College of Communications this Summer with his undergraduate dissertation offering case study research into crisis management in the automotive industry. We can now add VW to this list. To determine whether the generic principles of public relations are relevant to the management of global crisis situations.

Companies must prepare for the possibility of a Trump Crisis

Holtz Communication + Technology

“Toyota looks forward to collaborating with the Trump Administration to serve in the best interests of consumers and the automotive industry,” Toyota said in a media statement. Companies face all kinds of crises but it has been a while since brands have had to add a new category to the list. Some argue that speed matters. Slow kills companies fast in a Twitter conversation.”

Finalists named for the 2015 Digital PR & Social Media Awards

PR Daily

Bosch Automotive Service Solutions, Diagnostics for Life. Bosch Automotive Service Solutions, Diagnostics for Life. Bosch Automotive Service Solutions--OTC, Technician's Corner. Bosch Automotive Service Solutions, Technician Challenge Tour. Bosch Automotive Service Solutions—OTC, Technician Challenge Tour. Entries poured in from around the world. Brand Awareness.

Communicating Disaster Preparedness, A PIO’s Moment of Clarity

Melissa Agnes

He knew automotive systems inside and out. By Tom Iovino. As an emergency public information officer, I used to become frustrated by people who would choose to ignore the warnings our office would give out regarding hurricanes and other hazardous weather. I mean, we live on the Gulf Coast of Florida, right in the prime hurricane zone. ” My moment of clarity. The car was toast.

IoT 2016: Top 100 Influencers and Brands

Onalytica

The possibilities for IoT are limitless, it can be used to turn the automated home into the smart home for example, or to make our cars even smarter and disrupt the automotive industry. The Internet of Things (IoT) is the term used to describe the networking of physical objects, such as consumer electronic devices, vehicles, buildings, air conditioners, heating systems and other items.

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How Big Data Will Modernize Your Crisis Communications Plan

PRSay

When Volkswagen disclosed the news, the conversation spread and was visibly seen as a “scandal” in the automotive community. For every enterprise, brand or organization, a crisis always looms as a persistent — yet inevitable — threat on the horizon. Consider the recent crisis that Volkswagen faced. In fact, major enterprises manage petabytes of big data every day. Sign up here.

Copywriter - Baton Rouge, LA

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Company: The Automotive Marketing Group Location: Baton Rouge, Louisiana Industry: Not Specified Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Bachelor''s Job Status: Full Time Salary Range: Commensurate with Experience

Media Buyer - Baton Rouge, LA

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Company: The Automotive Marketing Group Location: Baton Rouge, Louisiana Industry: Advertising - Media Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Bachelor''s Job Status: Full Time Salary Range: Commensurate with Experience

Sharing Toni Muzi Falconi’s biased memoirs

PR Conversations

Born in Italy, Angie Voluti has spent the past 23 years living in the UK (arriving with one rucksack and her History of Communications Degree, in the early 1990s) and working in the fast moving automotive industry, both agency and corporate PR-side. We naturally support both objectives! Neither did I. I wanted a ‘proper’ career, a difficult dream to pursue as a Sicilian young graduate.

Media Relations Can Be Measured Against Real Dollars

Spin Sucks

And, of course, Automotive OEM is very effective in passing through job applicants, with nearly half of the visitors contacting HR. By Gini Dietric h. Later today (12:00 ET), we are hosting a free webinar on how to use media relations to generate qualified leads. You still have time to register, if you’d like to attend live or receive the recording after the event.). So always ask.

The Best and Worst of Super Bowl 2017 Marketing Strategy

The Influential Marketing Blog

Least Original Creative Idea – Lexus “Man and Machine” Out of automotive marketing ideas? This was an unexpected year for the Super Bowl … one where the game almost rivaled the ads for my interest. Below is my full 2017 list of picks for the best and worst of marketing strategy. Worst Overall Marketing Strategy – T-Mobile. Best Storytelling – 84 Lumber “Journey 84”.

How to respond during a crisis

The Stalwart Blog

In addition, recalls aren’t uncommon in the automotive industry. Last Friday I received a call from a family member who saw a story on the news pertaining to Ford Motor Company. They shared that there was an alleged brake recall on the 2013 and 2014 F-150 models. We own an F-150 within that range and ironically, my husband has been commenting on the brakes for a few weeks now. While the U.S

Behind the Headlines With Anthony Bianco

Cision

Technology, entertainment, healthcare, automotive, fashion, spirits, financial services, pharmaceutical, real estate, media – the list goes on and on. From research to execution, every aspect of your communication strategy is important. If you’re careless with one piece, the whole strategy will suffer. How did you get your start in advertising and communication? Do your homework.

Clarity Comes Down to Communications

IPR

They next chose six sectors: automotive/ transportation, energy, financial services, food & beverage, healthcare and technology. IPR study shows how CCOs can contribute to bottom-line organizational performance. Did you know there’s a direct connection between organizational clarity and organizational performance? Creating a first-of-its-kind model. The bottom line? Countries.

Five Skills You Need You Won’t Learn In PR Class

Spin Sucks

” My friend Mimi Meredith was to join an agency that focuses on automotive PR. In our quest to continue experimenting and mix things up a bit, we are going to continue Facebook question of the week (clap, clap, clap), but we are not going to devote a blog post to it. Instead, it will air every Thursday and you can find it in the sidebar of the blog , on YouTube , on Facebook , on Google+ , on Pinterest , and on the Arment Dietrich home page (phew!). We’re going to test how much fame and fortune that brings to those of you who dare ask us a question. The business dashboards.

Three Media Tips for Your B2B PR Program

Shift Communications

Think retail, finance, manufacturing, automotive and so on. Many of our B2B PR programs focus heavily on media relations. Our clients are changing their customer’s lives, but often have a tough time translating their successes to media coverage. That’s where we come in. Here are some media tips to get started: For Business Press, Think Verticals. Don’t Forget the Trades. Emily Adams.

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How to measure your social media reach

PR Daily

Kathi Kruse is an automotive social media expert, blogger, author, speaker and founder of Kruse Control. One of the most rewarding aspects of social media marketing is that you can measure your efforts. Defining the right social media metrics can simplify how you measure your return on investment. Before you get started, though, it’s important not to confuse metrics with costs. Training.

Trump Tweets: The New Crisis Plan Section Big Brands Need

prTini

10 manufacturing facilities, 1,500 dealerships and 136,000 employees, Toyota looks forward to collaborating with the Trump Administration to serve in the best interests of consumers and the automotive industry. Presidential transitions happen every 4 or 8 years. Pretty standard. But this year? The transition from Obama to Trump is anything but standard. We are in unchartered territories.

Top Five Reasons In-Person Relationship Building Meetings Still Count

inkhouse

Davies recounts a story of how he recently met with an executive from a large automotive company, and the meeting lacked substance as the spokesperson didn’t have anything new to say about the industry and couldn’t discuss any big picture trends. Your client wants an in-person meeting in NYC next month with a business reporter covering their industry and pressure is on to book it.

Reconsider Fashion PR

Spin Sucks

You’ll see the majority of content to cover corporate campaigns specific to a handful of verticals, namely healthcare, technology, and automotive. Today’s guest post is written by Crosby Noricks. The issue lies in the disconnect between what students are being taught, and where they want to apply their skills. To stay relevant, fashion publications are evolving as well. disagree?

The Best And Worst Of Super Bowl 2016 Marketing Strategy

The Influential Marketing Blog

This year’s ads featured plenty of strange animals bonding with strange people, several automotive brands focused on challenging old perceptions, multiple companies promising to reinvent banking to make everything from taxes to loans easier, and a dramatic lack of big emotion, highly patriotic style ads that we have come to expect. I’m supposed to listen to people. Too small?

The Pitch That Cried Wolf

Bad Pitch Blog

There are only so many reporters and bloggers covering the field or industry you play in, whether it’s automotive technology, software, clothing, or architectural design. With time and experience, you will wind up speaking to them all one day—or their brethren. In a world of instant communication and shrinking inner circles, a PR person who cries wolf with a few off-the-mark pitches is blackballed in a hurry. There’s nothing the media dislikes more than vapor (a non-story), so don’t pitch it. and we will tip our hats to that PR person (who has a reporter cousin, of course). Who cares?

Media Relations Is Not Dead Nor Is It Dying

Waxing UnLyrical

Case in point: last month we secured an opportunity for one of our client partners to speak at an automotive conference about the importance of establishing trust to empower autonomous driving. Guest Post by Kate Finley. My public relations career began with media relations. As you can imagine, I’m a big proponent of media relations. Media relations can be tough. More than 2.9

How to make your story stand out in a pile of pitches

PR Daily

Automotive and finance writers and editors are least likely to read your pitch. Journalists’ inboxes are “overflowing” with email pitches, but do PR pros know what to do about it? Data from Fractl say nearly 60 percent of journalists and publishers receive from 50 to 500 pitches per week. How encouraging. Feeling better? Infographics and data visualizations continue to be in demand.

5 attitudes that say your organization’s not ready for all-out social media

PR Daily

Kathi Kruse is an automotive social media expert, blogger, author, speaker and founder of Kruse Control. Social media is the place to be. Reporters and editors talk about it; you hear about it from your employees and salespeople. You might even hear it rattling around in your own head—interrupting quiet moments before bedtime. If you're not a regular user, you have a lot to learn. Manpower.

VW chief apologizes 'sincerely and unreservedly'

PR Daily

Late last month, the automotive giant revealed that it had misled consumers by faking out emissions testers. Anyone who has dealt with a major public relations issue is thankful they don’t currently work for Volkswagen. Some of the company’s “clean diesel” cars were found to give off emissions that were 40 times greater than the legal (safe) limit. Volkswagen announced that 2.8 Image via

30 jobs in the PR and marketing world

PR Daily

Social media specialist—Asbury Automotive Group (Georgia). PR and marketing pros hoping to grab headlines will often pull a stunt or gain some achievement—and the bigger those efforts are, the more likely consumers and journalists will pay attention. RELATED: Show off your work and get the recognition you deserve. Enter one of our 12 Awards programs. ]. in New York. Not the jobs for you?

Protester interrupts VW exec at auto show

PR Daily

Volkswagen’s emissions tampering scandal—which rocked the entire automotive industry—is not over. Take a look at what a protester did during a Geneva Motor Show press conference while VW exec Juergen Stackmann was presenting the new brand’s new “Up!” compact car: Comedian and activist Simon Brodkin interrupted the press conference to place a fake “cheat box” beneath the car. Image via

Friday Wrap #130: ABC’s 1-minute Facebook newscast, easy CAPTCHA, Google for kids, who views videos

Holtz Communication + Technology

Actual content sharing is close to 70% dark, according to the RadiumOne study, and represents the majority of sharing in nearly 20 categories that use social media heavily, including travel, personal finance, technology, and automotive. Photo (c) United States Navy (photo by Photographer’s Mate 3rd Class Gregory E. So much for relying on organic reach to get value out of Facebook.

Communicating Disaster Preparedness, A PIO’s Moment of Clarity

Melissa Agnes

He knew automotive systems inside and out. By Tom Iovino. As an emergency public information officer, I used to become frustrated by people who would choose to ignore the warnings our office would give out regarding hurricanes and other hazardous weather. I mean, we live on the Gulf Coast of Florida, right in the prime hurricane zone. ” My moment of clarity. The car was toast.

Copywriter - Towson, MD

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Company: MileOne Automotive Location: Towson, Maryland Industry: Marketing - Branding Career Level: Mid Level Career (5+ yrs experience) Job Status: Full Time Salary Range: Commensurate with Experience

Creative Director - Towson, MD

Flack Me

Company: MileOne Automotive Location: Towson, Maryland Industry: Advertising - Creative Career Level: Senior Level Career (10+ yrs experience) Job Status: Full Time Salary Range: Commensurate with Experience

Audi admits that 2.1 million vehicles have emissions-skirting devices

PR Daily

Juegen Pieper, Banhaus Metzler’s head of automotive research, told CNBC he fears that the $7.3 The Volkswagen emissions crisis continues as its luxury brand, Audi, joins the fray. On Monday, Audi announced that roughly 2.1 million Audi vehicles have the software designed to skirt emissions tests by producing false results. Of the 2.1 million Audi cars affected, 1.42 Image via

Why your preview image matters as much as the headline

PR Daily

Let's say you have an auto campaign that is distributed not only to automotive publishers, but also to family and parenting verticals—maybe it's a piece on teaching your teenager how to be a safe driver. When we talk about native campaign performance, headlines tend to get all the attention. As with headlines, the art of a good preview image is becoming a science. Be authentic. Nativo.

Facebook Like-Farming: The Dangers of the Scam and How to Avoid It

PR in Your Pajamas

Fameswap has Facebook pages for sale and even breaks them down into categories based on their content, such as funny, quotes, automotive, music, or sports. Have you ever heard of like-farming on Facebook? Read today’s guest post to find out how dangerous it is and how to protect yourself and your Facebook connections from it. – Elena. What You Need to Know. Source: FameSwap.

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