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Ethics: Not Just a Policy


To paraphrase a friend of mine “Ethics should not just be a policy. Ethics is central to effective public relations. wrote a few years ago about training your ethical mind and the lessons still hold true today. It’s why we have ethics month every year and why we created the PRSA ethics app. It’s why every member of PRSA pledges to adhere to the code of Ethics.

A Revolution of Ethics in Public Relations


So it is with public relations ethics; its sordid beginnings transformed over time into a positive — an ethics revolution. Public relations ethics has changed dramatically throughout six decades of the IPR’s existence, and in the past 20 years that I have conducted research on the topic. Ethics is taught in a more professional way in the U.S. The New CCO. 2004).

Ethics Doesn’t Take Vacations


But there’s one aspect of public relations that doesn’t get to take time off…ethical practice and behavior. Ethical considerations are with us constantly…when we wake in the morning, and when we finally fall asleep at night. There are no vacations for ethics. Ethics should occupy a key position in everyone’s repertoire of knowledge, skills and abilities. via LinkedIn.

The #PRStudChat Community Celebrates “Ethics Month” With a September 15th Discussion

PR Expanded

PRSA has designated September as “Ethics Month” with a wide variety of activities to educate and inform members and industry professionals. In the spirit of Ethics Month, #PRStudChat welcomes Kirk Hazlett , APR, Fellow PRSA, on Tuesday, September 15th at 8:30 p.m. ET, as our guest host and moderator, to lead a discussion on ethics and ethical conduct. Read more.

Fake News: How PR Pros Can Ethically Fight Back

Spin Sucks

The post Fake News: How PR Pros Can Ethically Fight Back appeared first on Spin Sucks. During this year's presidential election, there was an influx of fake news that spread like wildfire. One would hope it would subside, but bottom-feeding PR pros have discovered it works. Here is Gini Dietrich on how to handle it. Comments I would DEFINITELY add it to my list for discussion. It's going.

Work Ethic: The Best Way to Be Paid What You’re Worth

Spin Sucks

Is your work ethic ordinary or extraordinary? The trait that separates the best performers from the rest is a strong work ethic. The post Work Ethic: The Best Way to Be Paid What You’re Worth appeared first on Spin Sucks. Washington develop a can-do attitude extraordinary performance extraordinary work ethic general officer in the Air Force have an extraordinary work ethic Josh Lewis National Association of Colleges and Employers PLOS ONE The Mayo Clinic Tuskegee University work ethicRead on to learn more. You and others.

The Ethics of Whisper Campaigns

Spin Sucks

The rest of our team, in every office, is now required to revisit our worldwide ethics policy training.&#. The Ethics of Whisper Campaigns originally appeared on Spin Sucks on May 16, 2011. Communication Crisis burson marsteller ethics in PR facebook Google social circlesEnter Burson Marsteller. Most of you already know the story. BM: Oh this could be fun! They are wrong.

The Science of Ethics


But if you believe public relations is more about what you do than what you say, you have to include one of the oldest sciences of all – ethics. The idea that ethics is a science may seem foreign to some. But contemporary ethics includes such “hard science” as game theory, evolutionary biology, and the neurological basis of decision-making. The Atlantic , June 2009.

Sponsored Content: An Ethical Framework

6 A.M.

We must also have a different set of ethical standards than the media buyer or ad agency, because our profession relies primarily on its trusted relationship with earned media. ethics Media media cloverleaf native advertising paid media sponsored content Steve Rubel Steve Rubel, our chief content strategist, visited with 30 U.S. media companies to research this paper.

The #PRStudChat Community Joins Together for “Ethics – The Heart of Leadership” Twitter Discussion on September 13th

PR Expanded

September is PRSA Ethics Month and #PRStudChat will be holding an ethics discussion on Tuesday, September 13th at 8:30 p.m. Our community of PR students, educators and pros will join together for a dynamic Twitter chat on “Ethics – The Heart of Leadership.” He is also a member of PRSA’s Board of Ethics & Professional Standards. Ethics Event PR 2.0

The New Yorker Breaks Embargo and Violates Ethics

Spin Sucks

” And if you can’t stand for your ethics, what do you  have? Communication Media Relations david denby embargo ethics scott rudin the girl with the dragon tattoo the new yorkerI love The New Yorker. It’s one of maybe five magazines I still subscribe to the print edition. But I’m mad at them right now. It’s OK. We’ll wait. Back to The New Yorker.

Web Ad Blocking – is it Ethical?


Ethics Ad blocking Advertising American Association of Advertising Agencies BEPS block Federal Trade Commission (FTC) Interactive Advertising Bureau TechnologyAccording to Econsultancy, there are today more than 144 million active ad block users around the globe. The technology prevents ads from appearing on your computer screen, iPads, smart phones and other platforms. It is a fast growing trend – ad blocking grew globally by 41% last year. It is estimated that publishers have lost […].

How Millennials Deal with Ethical Dilemmas | Study by PRSA & The Arthur W. Page Center


As the oldest members of the Millennial generation are now beginning to take on management and other key decision-making responsibilities, we need to expand our understanding of this generation’s attitudes toward ethical decision-making in the workplace. As part of Ethics Month in September, the PRSA Board of Ethics and Professional Standards, together with the Arthur W. 2012).

5 lessons in ethics from PR disasters

PR Daily

The crisis brought on by negligence made many question the company's motives and ethics, and it’s still a cautionary tale for communications professionals. Let’s look at cases in which other PR pros violated ethical guidelines in order to advance their organizations’ means. Here are five lessons in ethics from recent PR debacles: 1. billion settlement. told Adweek. Image via

Ethics in the PR industry: Are you a spinner, smoother or soother

PR in High Definition

The post Ethics in the PR industry: Are you a spinner, smoother or soother appeared first on Firefly Communications. Claire Walker CIPR conduct ethics PR PRCAAre you proud of the industry you’re in? really hope so. Life is too short not to be. We all have a crazed moment of hating and sounding off about certain professions, and generalising a group of professionals or workers as @%?£!’s as (add your preferred assortment of expletives, all insulting). Last Saturday at […].

Wal-Mart Case: Don’t Overlook the Institutional Ethics

Spin Sucks

The quick recap: Wal-Mart, PR firm Mercury Public Affairs, and its former employee Stephanie Harnett are facing a maelstrom of ethical issues after Harnett pretended to be a reporter. The ethical thing to do is to share all of the materials she gathered with the people she deceived. …  . Communication Ethics john-henry doucette mercury pr debacle stephanie harnett Wal-Mart case

How APR Training Impacts Perceptions And Readiness To Provide Ethics Counsel


New research published in the journal, Public Relations Review , supports the value of the Accredited in Public Relations (APR) credential when it comes to preparedness and likelihood to offer ethics counsel.  The findings are based on survey research conducted with PRSA members during ethics month in 2015.  Ethics management in public relations: Practitioner. Page Center.

Ethics and Accountability in Public Relations are Non-Negotiable

Waxing UnLyrical

Sorry loyal “Scandal-ites.” I’ve been known to “wax unlyrical” time and again with my view of what comprises good/ethical/professional public relations. Ethics,” in a nutshell, is about doing the right thing. . Because ethics and accountability in public relations are non-negotiable. Ethical public relations practice is not an “either/or” thing. But it’s the right thing.

Friday Wrap #173: Ethics-challenged outreach, Twitter reveals Moments, Google AMPs up the mobile web

Holtz Communication + Technology

Edelman’s ethics questioned in offer to pay for reporters’ insights —PR agency Edelman sent emails to select reporters on behalf of a client—a federal agency—seeking insights on helping “refine their agency messaging.” These may be items that flew under the radar while other stories grabbed big headlines. Read more. Read more. Read more. Read more.

Social Selling: How to Ethically Reach your Followers and Drive Sales

Spin Sucks

Let’s take a look at social selling and how you can ethically increase sales and engage with your customers. To know you’re doing social selling ethically, you first need to understand what the term means. Before we get into how to start social selling ethically, let’s take a look at what an unethical approach might involve. Gone are the days of faceless organizations.

A New Look at the Ethical Practice of PR

6 A.M.

We must laud the best behaviors and criticize publicly those who fail to live up to the ethical bar. Martin and Wright are making a great contribution by moving from case history to conceptual, from tactical to intellectual, in establishing a high standard of practice. 6 am blog business ethics Dick Martin ethics How to Practice PR Without Losing Your Soul Richard Edelman

Ethical Dilemma?

Online PR Thoughts

That trumps journalistic ethics, but at the same time, critics point out that his relief work should not be the story. When should a reporter become part of a story? Some say never. That is why this journalist is causing angst among purists. Sanjay Gupta is a neurosurgeon and reporter for CNN. He has a habit in crises of pitching in and helping the wounded, especially when there are no other qualified medical staff available. From a medical perspective, it is just common sense that he do so. They suggest a solution: Provide care but don't report on it. There is no easy answer.

R.I.P. For PR Spin: Ethics, Public Relations and The Imminent Death of “Spin”


The Public Relations Society of America (PRSA) has declared this September as "Ethics Awareness Month," complete with "The New Era of Authenticity" as a theme. There’s also a Google+ Hangout on PR ethics, webinars and a #PRethics hashtag. Someone violated business ethics and did not want the public to fully understand what happened. Can you put your spin on it?".

Let’s Think About Ethics


Believing we’re ethical and conducting ourselves ethically are two different things. While many of us claim to like the idea of ethics, it’s hard to ignore the all-too-frequent headlines about public servants and corporate figures whose ethical behavior leaves a lot to be desired. Ethics BEPS ESAs MediaThrough various popular narratives carried in the media, we try to […].

Friday Wrap #150: Gaming Wikipedia, BuzzFeed ethics, FM’s fade, greenwashing, news by GIF

Holtz Communication + Technology

Pixabay photo courtesy of FraukeFeind. The Friday Wrap is a review of news, posts, reports, and other items appearing in the last week that will help you stay on top of the forces shaping communication in this fast-paced, ever-changing environment. These are stories that may have been lost in the flood of headline news stories. The lesson here is simple: Abide by Wikipedia’s rules. Read more.

White House scrambles after Kellyanne Conway’s ethics misstep

PR Daily

In the interview, Conway promoted the brand—violating an ethics rule that restricts government employees from making endorsements. Though Spicer didn’t say much, MSN reported: “The White House reaction was a rare acknowledgment of an ethical misstep.”. Office of Government Ethics, Walter Shaub Jr. CNN reported : "Go buy Ivanka's stuff, is what I would tell you," Conway said.

Friday Wrap #135: Ethics-challenged PR, 360-degree videos, tracking “Dark Social,” Zuck goes Oprah

Holtz Communication + Technology

TV anchor suspended over PR activities —Another case of challenged ethics has emerged with the suspension of Global Television news anchor Leslie Roberts. collect items from which I draw the Friday Wrap’s selections in my link blog , which you’re welcome to follow. Read more. Read more. No action as FTC ends Yelp investigation —The U.S. ” Read more. Read more.

New York ethics board requiring PR pros to register as lobbyists

PR Daily

On Tuesday, the Joint Commission on Public Ethics voted 10-3 to approve an advisory opinion that requires PR pros to register as lobbyists if communicating with members of the news media. New regulations in New York are making PR pros and journalists see red. They must also disclose their clients’ names, fees and additional information about the legislation behind the pitch. The Observer.

PREthics: Integral to Achieving Your APR


Ethics in public relations is a significant focus in APR preparation and the exam; just as it is the […]. Ethics APR BEPS Code of Ethics PR ethics Study GuidePutting the letters APR after my name was a milestone, as it is for many public relations professionals.

Will an ethical lapse haunt the ghostwriting profession?

PR Daily

Our industry has spent far too much time jousting over the ethics of ghostwriting—splitting the fine hairs of attribution and accountability, revisiting the question of whether it is acceptable (honorable or just plain OK) for a leader to represent words written by a willing collaborator as his or her own. edition of the Augusta Chronicle. Augusta Chronicle staff opined in a Sept. Image via

Claire Walker’s opposition to “Wearable technology is an ethical nightmare for the PR, marketing and communications professions” motion

PR in High Definition

Below is the transcript of Firefly CEO, Claire Walker’s opposition to the motion that “Wearable technology is an ethical nightmare for the PR, marketing and communications professions” given during a CIPR debate at the House of Commons on the 7th July 2014. My Lords, Ladies and Gentlemen, A great deal has been said about wearable technology being an ethical […]. The post Claire Walker’s opposition to “Wearable technology is an ethical nightmare for the PR, marketing and communications professions” motion appeared first on Firefly Communications.

In-Depth, Ethical Reporting and Breaking News Drive Broader Editorial Focus at VentureBeat


He takes tremendous pride in accentuating the integrity that underscores VentureBeat’s reporting. “We don’t invest in the companies we cover and we stress ethical reporting in everything we do,” he said at the outset of the discussion. “We take objective reporting and analysis very seriously.”. The vast majority of journalists we work with are highly ethical, strive for objectivity and balance, and are discerning about the stories and companies they cover. Journalism Public Relations dylan tweeney ethics PR Re/Code ubergate VentureBeat

How Lazy Content Curation Is Ruining Your Influencer Relationships

Spin Sucks

There's a fine line between content curation and plagiarism and content creators are unwittingly sabotaging the influencer relationships they hope to build. Erika Heald shares how not to curate influencer content. The post How Lazy Content Curation Is Ruining Your Influencer Relationships appeared first on Spin Sucks. Comments Seriously love this article, Erika! Creating a properly curated.

Ethics 102

PR ethics and journalism ethics in the face of media business meltdown

Stuart Bruce

Since columnist Peter Oborne sensationally resigned from The Telegraph with a devastating public critique of what he believed to be its declining ethical and editorial standards I’ve read very little about the role and implications for PR, corporate communications and business. Others question if it should be called a profession at all. He has since left the paper.”

How NOT to Build a Following on Social Media

Spin Sucks

Community Social Media build a following choose the right network digital agency don't buy followers engage your audience facebook instagram learn analytics LinkedIn social media best practices social media ethics social media landscape social media marketing agency TwitterDo you know how NOT to build a following on social media?

Five Ways PR Pros Can Combat Fake News

Spin Sucks

Fake news is not only a national security issue, but the problem reaches beyond politics, into media and culture. How can PR pros fight fake news? Allison Symonds shares five ways to get you started. The post Five Ways PR Pros Can Combat Fake News appeared first on Spin Sucks. Related Stories Seven Ways to Launch a Product Without a News Release What Are Your 2017 Content Marketing Goals?

American Apparel updates code of ethics

PR Daily

Clothing store American Apparel and the word “ethics” have never gone exactly hand-in-hand. The change is starting from within, with a new 6,200-word ethics code on the company website. The new ethics code comes with new leadership. RELATED: Harness the power of email for internal communications with this free whitepaper. ]. It also named a new board chairman, Colleen Brown.

The FTC and Social Media: You Have to Disclose

Spin Sucks

Communication Ethics #gamechanger deutsch disclosure in social media FTC FTC disclosure FTC guidelines mary engle playstation vita wall street journal By Gini Dietrich. Allow me to set the stage. You work for a company with lots of employees. Your company participates in social media and you often share the work your organization does on your personal social networks. It says so in your bio.

Can Digital Content Really Be Effective and Ethical at the Same time?


Driven by tough new rulings from the Federal Trade Commission, digital PR professionals more than ever need to commit themselves and their employers to ethical practice and behavior, especially when it comes to full disclosure and transparency in sponsored content and earned placement. Both former students are strongly committed to ethical practice. Ethics digital public relations

Seven Ways to Deliver PR Value for Small Business Success

Spin Sucks

As a small business owner you need to think sales, profit margins, PNL, and more. But how can you become a key component of your community? How do you build those long-lasting, loyal relationships with your customers? That's where PR comes into play. Hanna Knowles shares seven PR values that shape your business operations and help you better connect with your customers.