Trending Sources

Big Data 2016: Top 100 Influencers and Brands

Onalytica

The Big Data technology and services market is one of the fasted-growing, multi-billion dollar industries in the world. Big Data has already become an essential part of our everyday lives. The Big data is also being used by companies to improve customer service, monitor the condition of individuals cars, or contribute to economic development. Data-Mania.

Attribution Modeling: The Hot Knife Through Big Data

Spin Sucks

The post Attribution Modeling: The Hot Knife Through Big Data appeared first on Spin Sucks. What is attribution modeling and how can marketers apply it to tie in marketing results to business goals? Brendon Shank has that and more.

PART 1: Big Data 101 for PR

AirPR

I’m not sure when it began, but it seems that “Big Data” is becoming THE catch phrase in every business meeting. The emphasis of each Big Data conversation may be different: it may be making sure no data is lost, or the privacy and security concerns of using the cloud, or the automation of analytical […].

Protected: Irreversible: The Public Relations Big Data Revolution

IPR

To view it please enter your password below: Password: Protected: Irreversible: The Public Relations Big Data Revolution appeared first on Institute for Public Relations. Research Library] Big Data IPR Signature StudiesThis content is password protected.

Big Data: 5 Essential Skills for Public Relations to Master

Spin Sucks

The era of Big Data has arrived, and social media big data will be a huge trend this year. There are mountains of data and we don’t really have the skills to see what they all mean and really connect the dots. Essential Skills to Master Big Data. Following are five essential skills to master Big Data you can undertake right away.

PART 2: Big Data 101 for PR

AirPR

All About Tech big data big data 101 big data for PR Frank Jing PR PR education PR tips public relations Ryan Rapp storytelling technologyWe know, we know…sequels so rarely live up to the hype of originals, but I can assure you this part duex is guaranteed to deliver as much punch and pizzazz as what came before. A few weeks ago my colleague and engineering partner-in-crime, Frank Jing, knocked it out of the park with his succinct and […].

PR targeting: Using big data to personalise the approach

PR in High Definition

Most of you reading this will work in the PR and communication industry so will be as excited as me to hear about a new tool that crunches data from a person’s online presence to give you tips on how to communicate with them. The post PR targeting: Using big data to personalise the approach appeared first on Firefly Communications.

#DataTalk: Harnessing Big Data to Propel PR

AirPR

Does anyone else feel like everywhere they turn there is some reference to Big Data? Big Data really is impacting every industry and what’s better, it’s rocking the PR world in a ridiculously awesome way. All About Tech big data DataTalk Experian PR PR education public relationsWhile that statement may be steeped in a bit of hyperbole, there is some truth to it. PR pros have […].

Harnessing the Power of Big Data for Public Relations

Waxing UnLyrical

Public relations professionals must sift through the millions of status updates, photos, videos, check-ins and other digital breadcrumbs to uncover meaningful, valuable insights and then decipher the best ways to act upon that data. This year, PR professionals need to learn how to harness the power of big data to listen and engage, or face being left behind. With more than 18.5

Big Data

Online PR Thoughts

What this story doesn''t say is that Big Data needs better communication from scientists to the non-technical community. Hard drives are filling with exabytes of information that will be useless unless Big Data analytics and story telling are applied to it. If Big Data is multidisciplinary, writing about it is equally so because each scientist on a project will bring and take away a slightly different perspective on what the Big Data means. Right now, scientists are still in the early stages of gathering and analyzing Big Data.

3 ways big data can improve your content

PR Daily

Is harnessing big data the future of PR? As a PR engineer I believe in data, but we must be thoughtful about using the data we track and collect. To avoid data intimidation and fatigue, PR pros must learn to make the most of the information at hand. How do you use data to ensure content success while making sure you’re working toward the outcomes you want?

How to Use Data Insights to Craft a Clever Content Strategy

Cision

By gathering data from visitors and customers’ actions, you can design and deliver a better experience for them. successful entrepreneur is one who knows how to use data insights to make better business decisions. But you can’t make a well-informed decision or craft a strategy unless you democratize data. Dove is considered a pioneer when it comes to leveraging data.

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Big Data Porn & Infographic Gruel

Bad Pitch Blog

Big Data is a Big Deal Big data is a big discussion these days. Have you witnessed content format drive audience assumptions about its quality? remember when. pdf files seemed to transform PR content into intellectual capital. It was bad enough that I wanted to take Greek text ( lorem ipsum ), put it into a. It seems that an audience just assumes a.

How To Create Great Content With Your Data

Cision

One way that some businesses create compelling content is to anonymize and aggregate some of their customer data. Using owned data, businesses can identify unique trends and insights about their current customers that may be helpful or insightful for similar businesses. For most businesses, a sample of your customer data wouldn’t be widely applicable to all businesses.

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Beets, Tomatoes…Big Data?

Shift Communications

The chefs are faced with only the data the ingredients provide and their own intuition. First, we observe and take data and insights we find from our “ingredients,” and then we make something cohesive out of seemingly unrelated odds and ends – our finished meal, so to speak. The chefs grab their beets and lamb; we collect our data. So what comes next after the data collections?

The Personalized Experience is a Marketing Trend for 2017

Spin Sucks

The recent State of the Connected Customer shows a pretty big marketing trend for 2017 in the personalized experience. Marketing Trends Big data data analysis data collection predictive intelligence salesforce research Starbucks state of marketing state of the connected customer

Three Myths and Facts About Using Data in B2B Marketing

Spin Sucks

There’s a lot of misinformation out there about the power of data in B2B marketing. Marketers perusing the internet may find one source saying that “big data” is the key to converting their most stubborn leads into qualified prospects. While another would say the definition of big data is widely misunderstood.

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Cloud: Top 100 Influencers and Brands for 2016

Onalytica

Cloud storage is the solution to the ever increasing demand for accessing data anywhere, from any device. billion in 2015, driven by public cloud data centre expansion. Cloud is becoming an integral part of the day to day lives of businesses and households across the globe, as it allows for a more accessible, efficient, and flexible form of data storage. Data Center Frontier.

Big Data and Open Data—can they help with PR efforts?

Media Bullseye

Big Data” seems to be one of those terms that many people use but in practice has yet to be truly adopted by a wide range of businesses. Thus far, it has been the big businesses that have the money to acquire the data and use it to effectively reach customers. Big Data has been used for sales for years. Big Data is now integrating with IoT.

How to Use Data to Ensure Content Success

AirPR

Earlier this year, I was a guest on the #DigitalPR Twitter chat in a conversation focused on the use of Big Data by public relations professionals for content success. The first question chat host Sally Falkow asked was whether or not the participants believe Big Data is the future of PR. PR Education big data big data 101 big data for PR content content creation content marketing content marketing strategy Content Strategy content targeting content tips creating content data data analysis optimize content owned content quality content

Data 18

Social Media to Replace Traditional Media Says CEO Study

Spin Sucks

What About Big Data? But they aren’t all gung ho about it, nor are they as excited as some (cough, me, cough) about Big Data. Still looking at the CEOs, split by high growth and underperforming companies, 54 percent of the fastest growing organizations said they have access to and draw insights from data. So I had to talk from slides on my laptop. But today?

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How to Craft a More Strategic Communications Plan with Big Data

Stern + Associates

The post How to Craft a More Strategic Communications Plan with Big Data appeared first on Stern Strategy Group. Marketing/PR Strategy Public Relations/Communications big data Data Analytics key performance indicators metricsAhh, fall. Crunchy leaves, cool, crisp air and, of course, pumpkin spice everything. For marketing and communications professionals, pumpkin spice latte in hand, it’s also time to look back, reflect.

Five Things Facebook Must Do Now that They’re Public

Spin Sucks

Big Data. Many big brands opened Facebook stores and then quickly shuttered them because no one was buying, but I expect this will change. Facebook Social Media Big data facebook facebook public impulse buying ipo mobile social search sponsored stories wall streetIt’s been an interesting few days in the social media/tech world. Mobile. Sponsored Stories.

Are Blog Subscribers the Only Success Metric?

Spin Sucks

Big Numbers are Hard Work. Or, are you just going through the motions without rhyme or reason, concerned because you haven’t hit the big time? When a blogger hits the big time and earns a ton of subscribers or has a large community commenting, said blogger has to be there to reply, engage, comment, and return the favor. Today’s guest post is by Jayme Soulati .

5 Ways to use Search Data in Your Work Today

Edelman

Uncategorized algorithms Answer the Public Big Data Business content creation earned media Friday5 influencer Mozbar Organic search Paid Search Peter McIntyre search data Search Engine SEO SimilarWeb

Media 19

Understanding the Mechanics of Measurement

Spin Sucks

Expectations are high and companies are figuring out how to deliver deeper insights from data. Forty percent of the respondents said that applying formal processes to gathering, handling and analyzing, and reporting data was a top challenge to measuring the business contribution of marketing. They must be informed and know which marketing activities work , and which don’t.

3 Ways IT and Marketing Can Improve the Use of Big Data

PR 20/20

The term “Big Data” has come into play more and more since 2011. Google defines big data as: Extremely large data sets that may be analyzed computationally to reveal patterns, trends, and associations, especially relating to human behavior and interactions. 
. Disney analyzes the data to make better decisions to improve visitor experiences.

How to Drive PR Decisions with Data

AirPR

I recently participated in the CommPRO.biz webinar “Your Path to Media Measurement.” My co-panelists Deirdre Breakenridge of Pure Performance Communications and Todd Murphy of Universal Information Services shared examples of practical PR measurement for bottom-line results including the types of data PR and communications professionals should be focusing on when creating their strategies.

Data 19

Big Data Fail

Online PR Thoughts

Someone tampered with the data in Google's search and posited this as an explanation for the disappearance of dinosaurs. Data tampering happens constantly, and Google is put in the position of catching up rather than being proactive.and correcting misinformation. The problem is endemic to Big Data. One has to rely on data users to alert information technologists of the corruption. It can and will become a public relations issue when controversial information is slipped into the data stream. Google had no explanation for how it happened.

Small Numbers Matter

Doktor Spinn

Let me explain why: Go Small or Go Home In corporate marketing and PR, we tend to prefer big numbers. We talk a big talk when it comes to forging relationships and building trust, but when it comes down to it, we need to reach a critical mass of people to keep our jobs. The internet has changed the game of marketing in profound ways, but not when it comes to big numbers.

Viral 26

Is PR data bias holding you back?

AirPR

Often, when a PR professional views data that shows the […]. Industry Insights & Trends big data for PR data bias PR data public relations dataWhen it comes to marketing analysis, public relations has been known for output — media relationships developed, placements gained, awareness garnered, and perceptions changed.

How to Improve B2B Blogging In the Era of Big Data

B2B PR Sense

How can big data boost your B2B blogging efforts? Many predict that big data will become as integral to PR as social media -- practically necessary for success. The strategic advantage you gain from big data has huge potential for B2B PR. Let’s look at how this data can improve your PR -- especially when it comes to B2B blogging. What is It? Penn. 4.

Huffington Goes Viral with Data Science – You can Too

Flack's Revenge

At last week’s NY Data Science Meetup (at Metis NYC ) we learned how the Huffington Post , the largest social publisher, is using data science to better understand which articles can benefit from a promotional push. The meetup was about Data Science in the Newsroom. Data across the Content Life Cycle. Project Fortune Teller: Data Predict Viral Success.

Viral 21

“Buzzword Bake-off” Reveals the Most Hyped Tech Terms

Flack's Revenge

It drills down on Big Data and compares related hype to other buzzed-about topics, like IoT and Virtual Reality. Is it true, as Data-Driven NYC Meetup organizer Matt Turck said, that Big Data sounds “increasingly three years ago?” The MarketingProfs article takes a data-driven approach to answering these questions, relying on powerful software from NewsWhip , which sifts media and online buzz to see which come out ahead. “Big Data” Birth And (Reported) Death Of A Buzzword Infographic.

5 Highlights from the Brandwatch “Now You Know” Conference

Edelman

Uncategorized Big Data brandwatch brian solis data visualization Josh Lieberthal now you know social data social listening

Artificial Intelligence Breathes New Life into the Newsroom

inkhouse

For example, the Associated Press publishes more than 3,000 financial reports each quarter using Wordsmith, a software that can automate news coverage based on data or statistics. Wordsmith then relies on data from Zacks Investment Research to produce financial articles faster than any human reporter ever could. The future of news is artificial intelligence (AI).

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Why ALL the Data Matters to B2B Marketers

Shift Communications

It just feels like data and analytics are becoming mainstream, regardless of industry or discipline, doesn’t it? We’ve been tracking the marketing industry convergence and conversation around data, and when marketers start actively talk about solving “dark social” and “gray social” – it’s for a reason. Start asking your larger world what data they want and need from you.

Data 20

(Near) Death of the Infographic

inkhouse

In short, the opportunity to place infographics as earned media has substantially shrunk, caused in part by infographic overkill and also by a pushback from editors, loathe to have to substantiate every single data source embedded within infographics. Infographics often include statistics and tidbits of data surrounded by an illustrated, subjective story.

Big Data And The Person

Online PR Thoughts

It is a reminder that in an era of Big Data with nearly everything being tracked, it is still necessary to observe people directly to see how they behave. One needs both data and observation. Data isn''t everything This story is interesting and instructive. No surprise there. However, it highlights a certain laziness that can creep into management. That laziness is over-dependence on numbers to tell one what is out there rather than getting out there oneself. There is an old, old cliche of management that still applies. Management is a good pair of shoes.

Web 2

Smart Speak: Ditch the business jargon to build trust

AirPR

Musings AppBoy big data business data-driven insights Dell disrupt jargon paradigm Sir Mix-A-Lot social selling wordsAs a professional communicator and nearly obsessive people observer, one thing I often find myself doing at events is listening in on conversations between individuals and groups of people.